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Say It With Charts
€ 33.99 *
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Today´s most comprehensive, up-to-date business presentation guidebook Easy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition , walks you through the entire visual presentation process and shows you step-by-step how to create compelling, memorable presentations. Business presentation tools have changed tremendously. A chart that once took ten hours and ten co-workers to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn´t changed, however, are the basics behind creating a powerful visual what to say, why to say it, and how to say it for the most impact. Say It With Charts, 4th Edition , reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today´s technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: How to prepare different types of charts pie, bar, column, line, or dot and when to use each Hands-on recommendations on lettering size, color choice, appropriate chart types, and more Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites ´´When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form.´´ From Chapter 1 Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, and in today´s rapid fire, ultra-competitive business environment delays or errors in communicating information are uncalled for, unaffordable...and unacceptable. Say It With Charts, 4th Edition , shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations holding your audience´s attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today´s digital technologies to create professional-quality, attention-grabbing visuals on your computer screen. Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including: Commandments for designing successful onscreen visuals Techniques for conveying your messages using visuals and visual metaphors How to decide when to use a chart and know when a chart could work against you Graphic representations of ineffective, counter-productive charts with examples of how they could be improved Time- and money-saving methods to make one presentation template serve multiple audiences Hands-on practice projects and exercises to help you grasp each important concept Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultants all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today´s technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.

Anbieter: buecher.de
Stand: Mar 17, 2019
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Customer Strategy - inkl. Arbeitshilfen online
€ 39.95 *
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Phil Winters beantwortet Fragen, die Ihnen u.a. zum Thema CRM und Customer Experience auf den Nägeln brennen: Wie spreche ich meine Kunden in einer immer unübersichtlicheren Marketingwelt effizient an? Wie kann ich Social Media und Trends wie Big Data zur Kundenpflege und Kundenbindung nutzen? Mit Hilfe der ´´Customer IMPACT-Agenda´´ entwickeln Sie alle Marketingaktivitäten konsequent aus der Kundenperspektive heraus. Inhalte: Neue Wege im Kundenmanagement mit der Customer IMPACT-Agenda. Verschiedene Methoden mit zahlreichen Beispielen aus der Praxis. Erfolgreiche Interaktion mit den Kunden durch Social Media und Big Data. CRM und Customer Experience Management in komplexen Entscheidungssituationen. Arbeitshilfen online: Video-Einführung. Arbeitsblätter. Übersichten. Power-Point-Präsentationen u.v.m. Weitere Informationen über den Autor, seine Workshops, Vorträge und Seminare erhalten Sie unter: www.ciagenda.com/de

Anbieter: buecher.de
Stand: Mar 17, 2019
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Digital Strategies for Powerful Corporate Commu...
€ 34.99 *
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The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today´s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday´s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to * Manage brand identity andcompany reputation * Build a culture of engagementand transparency * Turn stakeholders into´´company evangelists´´ * Manage internal communications acrosstime zones and language barriers * Recruit and retain the best talent * Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization´s communications intoday´s virtual world.

Anbieter: buecher.de
Stand: Mar 17, 2019
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Social Media Marketing (eBook, PDF)
€ 45.95 *
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This book is not available as a print inspection copy. To download an e-version click hereor for more information contact yourlocal sales representative. **Winner of the TAA 2017 Textbook Excellence Award** ?Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.? TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand?s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ?four zones? of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.

Anbieter: buecher.de
Stand: Mar 17, 2019
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Visual Content Marketing als Buch von Gamble
€ 54.49 *
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Visual Content Marketing:Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers. 1. Auflage Gamble

Anbieter: Hugendubel.de
Stand: Mar 15, 2019
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Everybody Writes
€ 21.99 *
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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That´s true whether you´re writing a listicle or the words on a Slideshare deck or the words you´re reading right here, right now... And so being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It´s designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you´re a big brand or you´re small and solo. Sections include: * How to write better. (Or, for ´´adult-onset writers´´: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * ´´Things Marketers Write´´: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Anbieter: buecher.de
Stand: Mar 17, 2019
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Marketing Research
€ 269.99 *
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For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs. Features + Benefits For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs. Interaction between marketing research decisions and marketing management decisions is illustrated through several pedagogical tools, such as: Real Research: Vignettes featuring real companies that profile a wide range of businesses. Active Research: Short, integrated, managerially-oriented exercises in which students have the opportunity to do research on the Internet and play the role of a marketing researcher and a marketing manager. Experiential Research: Hands-on exercises that allow students to act out the research concepts discussed in the chapter. Decision Research: Scenarios that present a real-life marketing situation and ask the student to assume the role of a consultant and recommend appropriate marketing research and management decisions. Project Research: A real-life project covers all aspects of marketing research and is used as a running example throughout the text. Live Research: For instructors that would like to implement a marketing research project of their own, this text provides specific implementation steps in each chapter. Cases: Several cases have been added containing real data sets. Video Cases: Carefully written from a marketing research perspective, these cases also include video questions located at the end of each Part. Harvard Business School Cases: To further show the integration of marketing research with marketing management decisions, this text includes six Harvard Business School cases. Exercises (Questions, and Problems) Internet and Computer Exercises Activities (Role Playing, Fieldwork, and Group Discussions) NEW! Chapter on Structural Equation Modeling and Path Analysis to help students understand how to complete the set of univariate and multivariate statistical techniques commonly used in marketing research. The Most Extensive Help Available for Learning SPSS and Excel. This text provides help for running the SPSS and SAS programs used in each chapter in three ways: 1. Computerized demonstration movies that illustrate step-by-step instructions for every data analysis technique covered in the text. 2. Screen captures with notes illustrating step-by-step instructions. 3. Detailed step-by-step instructions given in each chapter. Stimulating Critical Thinking. The principles for critical thinking-including Socratic questioning, critical reading and writing, higher order thinking, and assessment-have been embodied in three comprehensive critical thinking cases, end-of-chapter review questions, applied problems, and group discussions. These materials have been designed based on the guidelines provided by the Foundation for Critical Thinking. Interrelationships Among Concepts. One or more concept maps have been given in each chapter to illustrate the interrelationships among concepts. These maps have been developed based on the principles and tools provided by the Institute for Human and Machine Cognition. Extensive and Pervasive Internet Coverage. This text discusses how the Internet can be integrated in each step of the marketing research process and how it can be used to implement the concepts discussed in each chapter. International Focus. Every chapter (except the data analysis Chapters 15 to 22) has a section entitled ´´International

Anbieter: buecher.de
Stand: Mar 17, 2019
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Kamera läuft! - inkl. Augmented-Reality-App
€ 34.95 *
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Immer mehr Unternehmen setzen im Online-Marketing auf Video-Content. Doch der muss professionell gestaltet sein, um die gewünschte Aufmerksamkeit auf den unterschiedlichen Geräten zu erzielen. Marketing-Experte Thomas Bitzer-Prill erklärt, wie Sie mit bewegten Bildern Mehrwerte vermitteln und gleichzeitig eine emotionale Bindung zu Marke, Produkt oder Unternehmen aufbauen. Die zugehörige Augmented-Reality-App liefert Drehbuch- und Drehplanvorlagen, Checklisten für die Produktionsplanung sowie Rohmaterial zum Download. Inhalte: Web statt TV: Welche Regeln für Videos im Internet gelten Welche Plattformen gitb es? Die Spielregeln des Internets: wie Sie die Aufmerksamkeit der User in 5 Sekunden gewinnen Formate und Sehgewohnheiten: Wie Videos auf stätionären und mobilen Geräten funktionieren Technische Voraussetzungen: Planung, Budgetierung, Software Suchmaschinenranking: Was ist zu tun, um bei Google ganz weit oben zu stehen?

Anbieter: buecher.de
Stand: Mar 17, 2019
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The New Rules of Marketing and PR als Buch von ...
€ 23.99 *
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The New Rules of Marketing and PR:How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 6. Auflage David Meerman Scott

Anbieter: Hugendubel.de
Stand: Mar 15, 2019
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E-Mail-Marketing
€ 49.95 *
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E-Mail-Verteiler aufbauen und Maßnahmen planen Klickstarke E-Mails und Newsletter gestalten Messen, auswerten und Erkenntnisse ableiten Rechtliche Aspekte kennen, Spam-Filter umgehen Keine Web-Applikation wurde so oft totgesagt wie die gute alte E-Mail. Doch Marketer möchten auf das Medium nicht mehr verzichten, sobald sie einmal die Vorzüge erkannt haben. Professionelles E-Mail-Marketing ist eine besonders effektive Marketing-Disziplin: Newsletter und Kampagnenmails bieten messbar große Erfolge bei einem vergleichsweise geringen Ressourceneinsatz und sind so mit einem hohen Return on Investment sehr gewinnbringend. In diesem Buch erfahren Sie, wie sich E-Mails optimal als Marketinginstrument einsetzen lassen. Erfolgreich ist E-Mail-Marketing nur, wenn Sie eine Vielzahl von Regeln beachten. Denn so interessant das Medium auf der einen Seite ist - zugleich sind E-Mails häufig auch ein Ärgernis für den Empfänger. René Kulka zeigt, wie Sie im E-Mail-Kanal erfolgreich agieren undKundenbeziehungen weiterentwickeln - ohne den Abonnenten auf die Nerven zu gehen. Der Autor vermittelt detailliertes Know-how, das alle Facetten zeitgemäßen E-Mail-Marketings berücksichtigt: Sie lernen, was eine individuelle und überzeugend gestaltete Marketing-Mail ausmacht. Sie erfahren außerdem, wie Sie relevante Informationen zu einem günstigen Zeitpunkt an die richtigen Abonnenten senden. Die Erfolgskontrolle, rechtliche Aspekte sowie die Spam-Problematik werden ebenfalls ausführlich besprochen. Dieses Handbuch richtet sich sowohl an Einsteiger als auch an Praktiker - mit dem Ziel, eine solide Grundlage für den Auf- und Ausbau ihres E-Mail-Marketings zu legen. Aus dem Inhalt: Teil I: E-Mails aus historischer und technischer Sicht Teil II: Einordnung im Marketing-Mix und Versandlösungen Vorzüge, Grenzen, Ziele und Formen von E-Mail-Marketing Versandlösung auswählen Teil III: E-Mail-Verteiler auf- und ausbauen Erfolgreiche Formulare Kontaktpunkte für Adressen Adressqualität sicherstellen Teil IV: Planung Die Kommunikationsstrategie Automatisierung nutzen Teil V: E-Mailings und Newsletter gestalten Layout-Typen und Templates Die Newsletter-Struktur Betreffzeile und Absender Bilder effektiv einsetzen E-Mail-HTML und -CSS Teil VI: Messen, testen und auswerten Erfolgskennziffern analysieren Tests erfolgreich durchführen Data Mining Teil VII: Trend-Themen Video-Mails versenden E-Mail & Social Media Mobile-gerechte Newsletter E-Mail & Webanalyse Teil VIII: Rechtliche Aspekte Profilbildung Deutscher Rechtsrahmen International versenden Teil IX: Spamfilter passieren Die Reputation messen Black- und Whitelists kennen Newsletter authentifizieren Zustellprobleme beheben

Anbieter: buecher.de
Stand: Mar 17, 2019
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Lean Content Marketing
€ 32.90 *
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Wie Sie potenzielle Kunden mit nützlichen Inhalten überzeugen statt mit Werbephrasen zu nerven, zeigt dieses Praxisbuch. Es bietet eine ebenso kompakte wie verständliche Einführung in das ThemaContent Marketing und richtet sich speziell an Marketing- und Vertriebsverantwortliche in B2B-Unternehmen.Für den Einstieg ins Content Marketing empfehlen die Autoren einen betont pragmatischen Ansatz, der sich besonders für Unternehmen eignet, deren Ressourcen begrenzt sind: das Lean Content Marketing.Dahinter steht die Idee, »schlank« zu starten und Strategie, Inhalte und Marketingmaßnahmen mit dem Ohr am Markt schrittweise weiterzuentwickeln. So setzen Sie Geld und Arbeitszeit intelligent ein - für eine Kommunikation, die ins Schwarze trifft.Content richtig produzierenErstellen Sie Inhalte, die wirklich ankommen. Ob Whitepaper, Blogbeitrag oder Video - Sie erfahren, worauf Sie bei der Herstellung achten müssen und wie Sie Ihren Content wirtschaftlich einsetzen undwiederverwerten.Content gezielt vermarktenInhalte allein machen kein Content Marketing. Sie müssen vermarktet werden, um ihre volle Wirkung zu entfalten. Erfahren Sie, über welche Kanäle Sie Ihr Publikum optimal erreichen.Kunden im Kaufprozess unterstützenSetzen Sie die richtigen Inhalte zum richtigen Zeitpunkt ein: Mit welchem Content generieren Sie Leads für Ihren Vertrieb, wie fördern Sie Kaufentscheidungen, womit binden Sie Ihre Bestandskunden?Praxisnahe Tipps und BeispieleLernen Sie von den Profis: Lassen Sie sich durch Best Practices erfolgreicher B2B-Unternehmen inspirieren und profitieren Sie bei Ihrer täglichen Arbeit von zahlreichen Checklisten und Praxistippsin diesem Buch.Fahrplan für die ersten sechs MonateSo gelingt Ihr Start ins Content Marketing: Erfahren Sie, wie Ihre ersten Schritte auf Ihrem Weg zu einem inhaltebasierten Marketing konkret aussehen könnten.Themenplan zum DownloadBehalten Sie den Überblick: Als Werkzeug für die Organisation Ihrer Maßnahmen können Sie unter lean-content-marketing.com/themenplan ein kostenfreies Planungsinstrument herunterladen.

Anbieter: buecher.de
Stand: Mar 17, 2019
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International Search Engine Marketing with YouT...
€ 10.99 *
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(€ 10.99 / in stock)

International Search Engine Marketing with YouTube Videos:Changes in competitive conditions with video ads Frank Wilkens

Anbieter: Hugendubel.de
Stand: Mar 11, 2019
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