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Viral-Marketing Professor: The Best Marketing I...
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Viral-Marketing Professor provides a real-time approach to a contemporary and diversified marketing strategy and renders the knowledge required to plan and execute successful, laser-targeted viral marketing campaigns with incredible accuracy. Nylus Stanton simply discloses a marketing mix of highly effective viral strategies that work collectively to generate thousands of daily visitors (who are already searching for your products or service) to your website, sales page, and other Internet promotion material. Imagine your product advertisement being shared among millions of Facebook users. Or checking your promotion video on YouTube to find that it has gone viral, with millions of views. Would that type of advertising be good for your business? This book was created to inform you of the absolute global marketing, branding, and advertising possibilities of an extremely effective Internet marketing strategy called viral marketing. If your business objective is to emerge into a notable brand, remember, the best marketing is education! 1. Language: English. Narrator: Monica Criswell. Audio sample: http://samples.audible.de/bk/acx0/049992/bk_acx0_049992_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: Dec 17, 2018
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Digitale Unternehmensführung
€ 44.99 *
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Im Zeitalter der digitalen Transformation spielen die interne wie auch die externe Kommunikation eine Schlüsselrolle in Unternehmen. Schließlich ist das Wissensmanagement mittlerweile mehr noch als das Produktionsmanagement ein entscheidender Faktor für die Wettbewerbsfähigkeit. Das Buch liefert Verantwortlichen in Unternehmen das Know-how, um die digitalen Medien als Mittel der Kommunikation mit internen und externen Kommunikationspartnern zu verstehen und exzellent einzusetzen. In ihren Beiträgen beleuchten die Autoren die digitale Transformation für verschiedene Managementbereiche im Unternehmen: Projektmanagement, Reputations- und Marketingkommunikation, Value-Chain-Management und Human-Resources-Management. Während die digitale Vernetzung die Abstimmungen im Projektmanagement wesentlich einfacher macht, da Mitarbeiter nicht vor Ort sein müssen, revolutionieren die Möglichkeiten des Internets mit sozialen Netzwerken und Plattformen die Marketingkommunikation. Nicht nur die Reichweite der Marketingaktivitäten erhöht sich enorm, etwa durch Verfahren wie Seeding, auch die Zielgenauigkeit der Aktivitäten kann durch Search Engine Optimization (SEO) oder Content-Marketing gesteigert werden. Beim Value-Chain-Management kann die Kommunikation über digitale Kanäle vor allem Prozesse optimieren und den Zugriff auf Informationen verbessern. Personalverantwortliche können ihr Recruiting optimieren, indem sie beispielsweise auf Online-Video-Rekrutierung setzen. Auch die elektronische Verwaltung der Personalakten bietet Optimierungspotenziale. Theoretisch fundiert und stets nah an der Praxis stellen die Autoren Ansätze vor, mit denen sich digitale Kommunikation in Unternehmen nicht nur zeitgemäß, sondern auch effektiv gestalten lässt. Ein Buch für Verantwortliche in Unternehmen, die ihr Management weiterentwickeln wollen und dafür auf die Möglichkeiten der digitalen Kommunikation setzen.

Anbieter: buecher.de
Stand: Jan 15, 2019
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Kommunikation verkaufen [Marketing, Design, Text]
€ 17.90 *
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Das Praxisbuch für Kontakter, Konzeptioner, Texter, Grafiker, Fotografen, Illustratoren, Programmierer, Webdesigner, Audio- und Video-Worker. Gute Aufträge zu angeln ist neben deren Abarbeitung die wichtigste Beschäftigung für Freelancer und Selbstständige. Viele Freie beherrschen ihr Kerngeschäft zwar aus dem Effeff, doch bei Akquise, Kalkulation oder gar Auftrags-Verhandlungen fühlen sie sich unsicher. Schlecht fürs Geschäft ... Dieses Praxisbuch hilft dabei, souverän und erfolgreich neue Aufträge an Land zu ziehen. Elke Fleing, Expertin in Sachen Positionierung und Unternehmenskommunikation, zeigt, wie man das eigene Leistungsangebot kommuniziert, Angebote erstellt, die besten Aufträge auswählt, geschickt verhandelt und konstruktiv mit Absagen umgeht.

Anbieter: buecher.de
Stand: Jan 15, 2019
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Wie man sein Video Erfolgreich Vermarket als eB...
€ 7.99 *
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Wie man sein Video Erfolgreich Vermarket:Die Vorteile des Video Marketing Andreas Bremer

Anbieter: Hugendubel.de
Stand: Dec 17, 2018
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Social Media Marketing: Reach Customers Directl...
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Are you wondering how to gather a following on social media and monetize it? This book is the answer you´ve been looking for. Social media has become a critical part of your life. More than half of the adult population engages with social media. Where there are people, there is a market. Thus, social media has become a huge marketplace in its own standing. This has brought about the need for marketers to consider using social media marketing as a way of reaching out to their existing and potential customers. You, too, can take advantage of social media marketing to drive your business by monetizing your followers. This book will enable you to learn and use proven social media marketing strategies to grow and monetize your social media following. It begins by introducing you to the importance of social media marketing to your business and implying that you need to be using it. It proves to you the immense benefits that you are missing out on, and you are likely to gain should you start carrying out social media marketing. Every marketer knows that there is no standard marketing approach. The same applies to social media marketing. Thus, this book introduces you to different types of social media marketing strategies. It goes further by telling you how you can employ each of these strategies to grow and monetize your following. There are dozens of social media marketing platforms on the Internet today. Each of these platforms presents its own unique features, which makes it attract its own unique members. This book focuses on the top six social media marketing platforms that can help you to optimize monetization of your following: Facebook, Twitter, Quora, Instagram, LinkedIn, and YouTube. It tells you how you can optimize each social media platform for business, create a following, build a community, and harvest money from your endeavors. Finally, you have to choose the best of these six social media platforms. It is pra... 1. Language: English. Narrator: T. W. Ashworth. Audio sample: http://samples.audible.de/bk/acx0/118894/bk_acx0_118894_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: Dec 17, 2018
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The Definitive Guide to Strategic Content Marke...
€ 18.99 *
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Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it´s mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from, and interviews with, leading academics, industry experts, thought leaders and influencers, this book is a truly unique resource.

Anbieter: buecher.de
Stand: Jan 15, 2019
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Don´t Go Viral: The Video Marketing Growth Path...
€ 9.95 *
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Marketing gurus everywhere are telling you to invest in video. You might be tempted to rush into production or launch a hasty campaign, but not so fast! You probably have a limited budget, and the stakes are too high to overspend on mediocre content. So if you´re a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You´ll get answers to these questions and many more. As the first employee and senior account manager at the New York animation studio IdeaRocket, Dan Englander worked with Venmo, Electronic Arts, and many Fortune 500s. From his experiences, he lays out a step-by-step blueprint for achieving results from video marketing. Don´t Go Viral will teach you to rethink and leverage the most powerful marketing medium. Learn how to: Find target ROI: Use a 5-step process. Know what you hope to gain before spending money. Model your results: Review relevant case studies and plan for success. Win with YouTube: Develop the right expectations and strategy for the largest video network. Learn the nuanced approach used by advanced marketers. Fit video marketing into your funnel: Avoid squandering your video´s power. Show it to the right audience at the right time. Apply distribution strategies, tools, and hacks: Access a library of specific methods for increasing your conversions, sales, and audience. Video can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy. Don´t Go Viral will start you on the right path. 1. Language: English. Narrator: Michelle Murillo. Audio sample: http://samples.audible.de/bk/acx0/050036/bk_acx0_050036_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: Dec 17, 2018
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YouTube Marketing For Dummies
€ 19.99 *
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Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it´s also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you´ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you´ll find trusted, proven ways to get the most bang for your buck from the internet´s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Anbieter: buecher.de
Stand: Jan 15, 2019
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Marketing en Redes Sociales: Marketing en Faceb...
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Este paquete incluye 3 libros: Marketing en Facebook, Marketing en Youtube, Marketing en Instagram Marketing en Facebook Este libro es una guía que te lleva de la mano y te ayuda a explorar el enorme panorama de Facebook, ofreciéndote numerosas tácticas factibles, comprobadas y enfocadas en obtener resultados. Todo este compendio se presenta de manera directa y fácil de aprender. Aquí se listan algunas de las cosas que puedes encontrar en este libro: Cómo Crear una Página de Negocios Efectiva Guía paso a paso para Crear y Gestionar Campañas Publicitarias Exitosas en Facebook 4 Maneras de Hacer Dinero con la Mina de Oro llamada Facebook Cómo Aprovechar el Poder de los Grupos de Facebook 13 Estrategias Geniales para Generar Compromiso Y mucho más… Marketing en YouTube Aunque existen muchos lugares excelentes para promocionar y comercializar tu empresa, ninguno es tan exitoso como YouTube. Es una plataforma que te permite hacer videos, lo cual puede ser una forma genial para ponerte en contacto con tus clientes además de brindarles beneficios. Sin importar el tipo de producto que estés promocionando, crear tu propio canal de YouTube y hacer que forme parte de tu estrategia marcará una gran diferencia en tu camino al éxito. Este libro dedicará un espacio para discutir algunas de las cosas que debes saber para comenzar tu estrategia de marketing en YouTube. Algunas de las cosas de las que hablaremos en este libro sobre marketing en YouTube incluyen: Cómo empezar en YouTube Hacer tu primer video Conocer a tu público Generar valor para el cliente Consejos y Estrategias para tu canal Cómo usar un video de conversión para vender algo más sobre tu producto Cómo promocionar tus videos Crear tu propia Campa... 1. Spanish. Nicolas Villanueva. http://samples.audible.de/bk/acx0/122719/bk_acx0_122719_sample.mp3.

Anbieter: Audible - Hörbücher
Stand: Dec 17, 2018
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The New Rules of Marketing and PR: How to Use S...
€ 9.95 *
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they´re eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world´s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. 1. Language: English. Narrator: David Meerman Scott, Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001320/bk_gdan_001320_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: Dec 17, 2018
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Viral Marketing Campaigning als Buch von Timo W...
€ 14.99 *
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Viral Marketing Campaigning:Production, Dispersion and Qualitative Assessment of a Viral YouTube Video Akademische Schriftenreihe. 1. Auflage. Timo Wilhelm Rang

Anbieter: Hugendubel.de
Stand: Dec 19, 2018
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Internet Marketing: The Ultimate Guide on How t...
€ 9.95 *
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Internet marketing has become the most powerful tool when it comes to businesses being able to promote their products and services online. Never has it been easier to connect with millions of potentially new customers than ever before using simple methods and strategies that are incredibly easy to implement. Whether through social media (like Facebook and Twitter), search-engine marketing, or the more traditional avenues of pop-up and banner advertising, Internet marketing is an incredibly effective strategy to implement in any business, large or small. This book was created to be used as a great reference tool for people who want to boost their business using Internet marketing. Provided in this book are all of the essential tools and strategies discussed to make sure that you have the knowledge and know the required skill set in order to succeed. What you´ll learn: What Internet marketing actually is How to develop a successful marketing plan The four keys to success in any business Proven strategies to boost your business using Internet marketing And much more! Why you should buy this book: This book is an all-in-one packed beginners´ guide that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. It covers a wide array of topics such as content marketing, article marketing and blogging, pod-casting, and video marketing. You will be given instructions on how to optimize each one of these strategies and of course their advantages and disadvantages respectively. You will be able to evaluate them and make an informed and educative choice on which one better suits your needs. This alone will save you time and energy (and of course money) that would have otherwise been spent on the wrong marketing channels. 1. Language: English. Narrator: Madeline Starr. Audio sample: http://samples.audible.de/bk/acx0/051941/bk_acx0_051941_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: Dec 17, 2018
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