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Erscheinungsdatum: 31.12.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, Titelzusatz: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, Auflage: ed, Autor: Miles, Jason, Verlag: McGraw-Hill Education - Europe, Imprint: Business Books, Sprache: Englisch, Schlagworte: Internet // allgemein, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 256, Abbildungen: 30 Illustrations, unspecified, Reihe: Business Books, Gewicht: 360 gr, Verkäufer: averdo
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the wrong end of the funnel - the mass media or awareness side. What we haven't paid enough attention to is the right end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to flip the funnel once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new flipped funnel model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy influencer marketing and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. * Explains how to cut your marketing budget AND grow sales! * Illustrates practical ways to use existing customers to reach out to new prospects * Outlines the authentic role of social media * Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more * Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)
Discover the secrets to video marketing, and leverage its power to bring countless targeted, relevant visitors to your offers.... Video marketing is one of the fastest, easiest ways to earn big as an Internet marketer. So, you have a business, a blog, or some type of offer you're trying to promote - an affiliate offer, your own offer, or what have you. There's just one problem: Getting the word out about your offer is generally extremely difficult to do unless you have a few hundred thousand dollars lying around, which you can use to buy paid traffic. But for most people, that's just not the case. If you do happen to have a few hundred thousand dollars you can put toward paid traffic, then no problem, that's great. But for the rest of us, what can we do? When it comes to getting free traffic, most people turn to SEO as their primary solution. There's traffic to be had with SEO, sure, but that is one slow process. Not only is it slow, but it's also time-consuming, and if you want to hire a professional to do it, it's going to cost you a fortune. These secrets and more will be revealed to you in this cutting-edge book, Video Marketing Excellence. The title says it all. It can quickly teach you how to become a pro at video marketing. You just have to be ready to learn and put these techniques into practice for your next video. So, what can video marketing do for you? With video marketing you can quickly make a stunning, professional-looking video and get countless people to view it, marketing your message, your product, your service, etc. throughout the web faster than with other marketing methods - without having to pay much at all. You can do it. You just need to know the tricks of the trade, and now, for the first time, we're letting all the secrets loose to the world in this intense and information-packed book. 1. Language: English. Narrator: Millian Quinteros. Audio sample: http://samples.audible.de/bk/acx0/061906/bk_acx0_061906_sample.mp3. Digital audiobook in aax.
Insider Secrets to Marketing Your Small Business with Video ab 19.99 € als Taschenbuch: How you can boost sales with low-cost video. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
Get ready to find out how your business can easily tap into this booming multi-billion dollar industry!The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition.And when it comes to building brand awareness - whether for a bricks and mortar business, an e-commerce store, or your personal brand - video marketing dominates as the premium way to get your message out to your potential customers.Now, over the past few years, a new and revolutionary piece of social tech has risen up to become the most effective way to reach your target audience...and that technology is called live-streaming video.You see, the live-streaming video industry is so much more than just online gaming. In fact, this market is projected to grow to over 70 billion dollars by 2021, making it one of the most cutting-edge ways for entrepreneurs and influencers to reach out to clients in real time.And with Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online!What you will learn inside Social Media Marketing Live:Find out how even absolute beginners can use this pioneering marketing innovation.Master the art of driving traffic to your website or store through a live streaming broadcast.Learn the key differences between the most popular live streaming platforms - and discover which platform offers the best fit for your brand.Get all of the very best tips on running a smooth live streaming show (without a single hitch!).Plus so much more!So, why not add Social Media Marketing Live to your library, and you, too, could be at the forefront of what is going to become the future of video marketing. 1. Language: English. Narrator: Andy Dus. Audio sample: http://samples.audible.de/bk/acx0/176789/bk_acx0_176789_sample.mp3. Digital audiobook in aax.
Video Marketing Guide: How to Showcase and Promote Your Online Business (Internet Marketing Guide #3) ab 2.81 € als epub eBook: . Aus dem Bereich: eBooks,
YouTube Marketing Power: How to Use Video to Find More Prospects Launch Your Products and Reach a Massive Audience ab 18.99 € als Taschenbuch: How to Use Video to Find More Prospects Launch Your Products and Reach a Massive Audience. ed. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will! 1. Language: English. Narrator: Reid Kerr. Audio sample: http://samples.audible.de/bk/acx0/016380/bk_acx0_016380_sample.mp3. Digital audiobook in aax.