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Viral Marketing and its effects on consumer beh...
49,90 € *
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The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users, as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).

Anbieter: Dodax
Stand: 22.01.2020
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Viral Marketing and its effects on consumer beh...
51,30 € *
ggf. zzgl. Versand

The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users, as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).

Anbieter: Dodax AT
Stand: 22.01.2020
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Viral Marketing in der modernen Business Welt
71,90 € *
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Die vorliegende rbeit widmet sich dem Thema Viral Video Marketing mit Business Generated Content insbesondere im B2B Bereich. Im Buch erzählt man über die neue Chance für Unternehmen "Pfefferminzfrisches explosives Marketing" - virales Marketing: gezielte und systematische Mundpropaganda. Virale Kommunikation (Mundpropaganda) setzt dort an, wo die klassische Werbung an ihre Grenzen stößt. Noch vor zwei Jahren war es unglaublich, das hohe kommerzielle Potenzial des Viral Marketings ernst zu nehmen, heute ist es in aller Munde. Trotz vieler Kritik ist die Tendenz zur Einsetzung der viralen Instrumente, auch in der B2B-Kommunikation steigend.

Anbieter: Dodax AT
Stand: 22.01.2020
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Viral Marketing in der modernen Business Welt
69,90 € *
ggf. zzgl. Versand

Die vorliegende rbeit widmet sich dem Thema Viral Video Marketing mit Business Generated Content insbesondere im B2B Bereich. Im Buch erzählt man über die neue Chance für Unternehmen "Pfefferminzfrisches explosives Marketing" - virales Marketing: gezielte und systematische Mundpropaganda. Virale Kommunikation (Mundpropaganda) setzt dort an, wo die klassische Werbung an ihre Grenzen stößt. Noch vor zwei Jahren war es unglaublich, das hohe kommerzielle Potenzial des Viral Marketings ernst zu nehmen, heute ist es in aller Munde. Trotz vieler Kritik ist die Tendenz zur Einsetzung der viralen Instrumente, auch in der B2B-Kommunikation steigend.

Anbieter: Dodax
Stand: 22.01.2020
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Rang, Timo Wilhelm: Viral Marketing Campaigning
14,99 € *
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Erscheinungsdatum: 27.01.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Viral Marketing Campaigning, Titelzusatz: Production, Dispersion and Qualitative Assessment of a Viral YouTube Video, Auflage: 1. Auflage von 2014 // 1. Auflage, Autor: Rang, Timo Wilhelm, Verlag: GRIN Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 28, Gewicht: 55 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Tolman, E: 7 VIDEO MARKETING SECRETS
15,89 € *
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Erscheinungsdatum: 29.07.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: 7 Video Marketing Secrets: How To Stop Burning Cash On Video Productions And Shoot Amazing Viral Videos, Autor: Tolman, Erich M., Verlag: LIGHTNING SOURCE INC, Sprache: Englisch, Schlagworte: Business // Economics // Finance // BUSINESS & ECONOMICS // Wealth Management // Personal Finance // General // E-Commerce // Internet Marketing // Finanzen // Persönliche Finanzen, Rubrik: Wirtschaft // Wirtschaftsratgeber, Seiten: 40, Gewicht: 73 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Tolman, Erich M.: 7 Video Marketing Secrets
15,09 € *
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Erscheinungsdatum: 29.07.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: 7 Video Marketing Secrets, Titelzusatz: How To Stop Burning Cash On Video Productions And Shoot Amazing Viral Videos, Autor: Tolman, Erich M., Verlag: Bluesource And Friends, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Personal Finance // General, Rubrik: Wirtschaft // Wirtschaftsratgeber, Seiten: 40, Informationen: Paperback, Gewicht: 75 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Rachel Dawes
46,30 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Rachel Dawes is a fictional character who first appeared in Christopher Nolan''s 2005 feature film, Batman Begins. She was portrayed in that film by Katie Holmes and as a child in flashback scenes by Emma Lockhart. Katie Holmes also voiced Rachel in the Batman Begins video game. Maggie Gyllenhaal replaced Holmes in the 2008 sequel The Dark Knight. Gyllenhaal also appeared as Dawes on the viral marketing website I Believe in Harvey Dent, giving Harvey Dent her endorsement in the District Attorney election.

Anbieter: Dodax AT
Stand: 22.01.2020
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Rachel Dawes
45,00 € *
ggf. zzgl. Versand

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Rachel Dawes is a fictional character who first appeared in Christopher Nolan''s 2005 feature film, Batman Begins. She was portrayed in that film by Katie Holmes and as a child in flashback scenes by Emma Lockhart. Katie Holmes also voiced Rachel in the Batman Begins video game. Maggie Gyllenhaal replaced Holmes in the 2008 sequel The Dark Knight. Gyllenhaal also appeared as Dawes on the viral marketing website I Believe in Harvey Dent, giving Harvey Dent her endorsement in the District Attorney election.

Anbieter: Dodax
Stand: 22.01.2020
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