Erscheinungsdatum: 14.06.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Storytelling mit Archetypen, Titelzusatz: Video-Geschichten für das Content Marketing selbst entwickeln, Autor: Pätzmann, Jens Uwe // Busch, Anja, Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer Gabler, Sprache: Deutsch, Schlagworte: Branding // wirtschaftlich // Marke // Marketing // Öffentlichkeitsarbeit // PR // Public Relations // Absatz // Vermarktung // Marktforschung // BUSINESS & ECONOMICS, Rubrik: Wirtschaft // Sonstiges, Seiten: 66, Abbildungen: 20 schwarz-weiße Abbildungen, Bibliographie, Informationen: Book, Gewicht: 120 gr, Verkäufer: averdo
Erscheinungsdatum: 12.04.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Transmedia for Creatives and Producers, Titelzusatz: Storytelling Across Worlds, Autor: Dowd, Tom // Niederman, Michael // Fry, Michael // Steiff, Joesph, Verlag: Taylor & Francis Ltd., Imprint: Focal Press, Sprache: Englisch, Schlagworte: Fernsehen // Privatfernsehen // TV // Film // Kritik // Rezeption // Lexikon // Jahrbuch // Führer // Absatz // Marketing // Vermarktung // Werbung // BUSINESS & ECONOMICS // Advertising & Promotion // PERFORMING ARTS // Film & Video // Guides & Reviews // Reference // Kunsttheorie // Radio // Filmführer // Filmkritiken, Rubrik: Kunst allgemein, Seiten: 327, Abbildungen: 6 black & white halftones, 18 black & white line drawings, Gewicht: 641 gr, Verkäufer: averdo
Storytelling mit Archetypen ab 14.99 € als Taschenbuch: Video-Geschichten für das Content Marketing selbst entwickeln. 1. Aufl. 2019. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Imagine pushing a magic button in your video editing software labeled "better". Any project you edit turns out exactly how you planned, every single time. Your audience is absolutely spellbound, wiping tears from their eyes, laughing out loud, or sitting in stunned silence as they see the world in a different way for the first time. Bad news: That button doesn't exist. Good news: Edit Better shows you how to get there anyway. Edit Better was made for video editors who consider themselves advanced hobbyists or growth-minded professionals, artists who know that the tools of editing matter far less than the knowledge of how to use those tools powerfully. This audiobook does not illuminate the workings of Avid, Final Cut, or Premiere, and is not a meditation on film editing. What it is: a provocative, wide-ranging collection of strategies and tactics for the creative application of TV and video editing, no matter your editing tools. Author Jeff Bartsch lays out both big-picture strategies and practical, boots-on-the-ground tactics for powerful communication. Going far beyond mere button-pushing, Jeff good-naturedly blends communication theory, marketing, behavioral psychology, neuroscience, and nuts-and-bolts details of editing application from years of experience in Hollywood, the storytelling capital of the world. 1. Language: English. Narrator: Jeff Bartsch. Audio sample: http://samples.audible.de/bk/acx0/020770/bk_acx0_020770_sample.mp3. Digital audiobook in aax.
Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms. From humble beginnings, Comic-Con has mutated into an electrifying, exhausting galaxy of movies, TV, video games, art, fashion, toys, merchandise, and buzz. It's where the future of entertainment unspools in real time, and everyone wants to be there. In Comic-Con and the Business of Pop Culture, author Rob Salkowitz, a recognized expert in digital media and the global digital generation (and an unabashed comics enthusiast), explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con's massive exhibit hall and panels to its exclusive parties and business suites, Salkowitz peels back the layers to show how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Colby Elliott. Audio sample: http://samples.audible.de/bk/last/000013/bk_last_000013_sample.mp3. Digital audiobook in aax.
From a marketing standpoint, the Catholic Church has access to the most scarce and prized resource in our contemporary economy - uninterrupted attention. First-time author Damian P. Hanley explains in detail how the Church - at the parish level - can leverage this resource and use web 2.0 media to engage millenials and iGen - generations plagued by addiction, vacuous materialism, and a severely diminished opinion of the Church. Catholic churches are struggling to connect with young people in an authentic and relevant way. We are dying to be taken seriously in a culture where subtle, hedonic relativism, atheism, and nihilism are well-marketed and packaged as independent free thought. "I wrote this book on the belief that within every adult Catholic is a faith journey containing invaluable wisdom. In large, impersonal churches, it's easy to disconnect - pray, pay, and obey - and measure the success of the Parish using vanity metrics: offertory, attendance, cans of food collected, etc. I argue that our success should be measured by our spiritual maturity, and the quality of our relationship with God and others. How better to demonstrate this than by witnessing directly to the congregation. Podcasts, interviews, video, and visual storytelling. Every parishioner is a case study in how the faith really works. By documenting these stories and using simple, oftentimes free technology, we can truly let our light shine unto the world." 1. Language: English. Narrator: Damian Hanley. Audio sample: http://samples.audible.de/bk/acx0/158497/bk_acx0_158497_sample.mp3. Digital audiobook in aax.
What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world's quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers?The answers to these questions may not be all that obvious. And that's exactly the point. For the past eight years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armor, and the World Bank. The answers to these questions may not be all that obvious. And that's exactly the point.For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 "Non-Obvious" trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world. In this all-new eighth edition, discover what more than a million listeners already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: David Zarbock. Audio sample: http://samples.audible.de/bk/acx0/110760/bk_acx0_110760_sample.mp3. Digital audiobook in aax.