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Die neuen Marketing- und PR-Regeln im Social We...
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Zahlreiche Fallstudien und Beispiele für erfolgreiches Content Marketing Alle Social-Media-Kanäle effektiv nutzen: Pinterest, Instagram, YouTube, Twitter, Facebook uvm. Aufmerksamkeit erregen durch interessante Inhalte und Echtzeit-Meldungen zu aktuellen Ereignissen Das Internet hat die Art und Weise, wie Menschen miteinander kommunizieren und wie Unternehmen mit potenziellen Kunden interagieren können, grundlegend verändert. Während Zielgruppen früher nur durch aufwändige und teure Werbung erreicht werden konnten, bietet das Internet heute zahlreiche neue und effektive Wege, Kunden direkt auf sich aufmerksam zu machen und eine persönliche Beziehung mit ihnen aufzubauen. Diese einzigartige Anleitung für modernes Online-, Social Media und Content Marketing zeigt Ihnen, welches Potential die webbasierte Kommunikation und Social Media Ihnen eröffnen. Der Schlüssel zum Erfolg sind Aufmerksamkeit erregende Inhalte, die Sie zum passenden Zeitpunkt in den dafür besten Kanälen verbreiten. Mittel zum Zweck sind Blogs, Podcasting, Online-Videos, Bilder, Fotos und Infografiken über Pinterest und Instagram, Facebook, Twitter, Pressemitteilungen, virales und Mobile Marketing sowie Echtzeit-Meldungen zu aktuellen Geschehnissen. Der Autor zeigt Ihnen, wie Sie Ihre Zielgruppen identifizieren, überzeugende Botschaften formulieren, diese über die richtigen Kanäle verbreiten und die Konsumenten zum Kauf anregen. Die aktualisierte und erweiterte vierte Auflage zeigt überzeugende Fallstudien und anschauliche Beispiele von Firmen, die erfolgreich ihre Kunden erreicht haben. So erhalten Sie zahlreiche neue Ideen für Ihre eigenen Marketing-Strategien. David Meerman Scott ist ein preisgekrönter Online-Thought-Leadership-Stratege. Mit den von ihm entwickelten Marketing-Programmen wurden Produkte und Dienstleistungen im Wert von über einer Milliarde Dollar weltweit verkauft. Aus dem Inhalt: Die alten Regeln der PR Kunden direkt erreichen Social Media und Ihre Zielgruppe Blogs, Bloggen, Blogger Mit Audio und Video Handeln auslösen Die neuen Regeln für News Releases Viral werden Die contentreiche Website Ihren Marketing- und PR-Plan erstellen Online Thought Leadership Für Ihre Kunden schreiben Mobile Marketing Podcasting und Video, so einfach wie möglich Der Online-Medienraum Suchmaschinen-Marketing

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Stand: 29.05.2020
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SEO 2017 for Growth: The Ultimate Guide to Lear...
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Use this guide to help you to understand 2017 SEO like a pro! Search engine optimization (SEO) is the aspect of ensuring a web property, be it a web article, video, or image, appears relevant to specific keywords search engine users use when using the various search engines to search for specific/related information. It is also about placing these keywords at strategic areas of the web property so that search engines can easily recognize the nature of the web property and rank it accordingly. SEO, although it sounds complex, is actually not and once you learn what to do and not to do as you optimize your web property, your online marketing plan shall start paying dividends fast. In this 2017 and beyond SEO guide, we are going to simplify everything SEO and show you how to implement search engine optimization to your Internet-marketing plan so you can reap immense benefits from the large marketplace that is the Internet. Let's begin. Here is a preview of what you'll learn: Is SEO dead? Why search engine optimization is an integral part of Internet marketing The ultimate keyword research guide for 2017 and beyond Where to place keywords Link building in 2017: how to build quality links Link building strategies for Internet marketing And much, much more! 1. Language: English. Narrator: Penny Scott-Andrews. Audio sample: http://samples.audible.de/bk/acx0/095506/bk_acx0_095506_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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The Digital Handshake: Seven Proven Strategies ...
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Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social-media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools to positively affect their bottom line. 1. Language: English. Narrator: Scott Peterson. Audio sample: http://samples.audible.de/bk/gdan/000368/bk_gdan_000368_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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Make More Money with Your Book: Part II: Conduc...
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Make More Money with Your Book is about how to make more money from your book and the different programs you develop based on your book. It is the same book as Monetizing Your Book with a different title. Part two deals with conducting an online sales campaign. It covers these topics: Putting your team together Using the squeeze page and free gift approach Planning your squeeze page, free gift, and thank you page Developing, setting up, and designing your squeeze page Creating compelling content Using the eight key elements in creating your squeeze page Getting paid with a payment platform Building traffic with video ads Creating an AdWords text or video campaign Installing WordPress on your squeeze page or website Using InstaBuilder or other site builders Using the secrets of the online marketing pros The book was written by Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company, Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has written Make More Money with Your Book to help other writers with the tools and techniques she has learned in marketing and promoting her own books. 1. Language: English. Narrator: Chris Gilli. Audio sample: http://samples.audible.de/bk/acx0/054218/bk_acx0_054218_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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Make More Money with Your Product or Service, P...
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Make More Money with Your Product or Service, Part II: Conducting an Online Sales Campaign is about how to make more money from your product or service and the different programs you develop based on them. Part II deals with conducting an online sales campaign. It covers these topics: putting your team together using the squeeze page and free gift approach planning your squeeze page, free gift, and thank you page developing, setting up, and designing your squeeze page creating compelling content using the 8 key elements in creating your squeeze page getting paid with a payment platform building traffic with video ads creating an AdWords text or video campaign installing WordPress on your squeeze page or website using Instabuilder or other sitebuilders using the secrets of the online marketing pros. The book was written by an author, Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books. She has written Make More Money with Your Product or Service to help other writers with the tools and techniques she has learned in marketing and promoting her own books. 1. Language: English. Narrator: Howard Dwayne Colclough. Audio sample: http://samples.audible.de/bk/acx0/055396/bk_acx0_055396_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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UnMarketing, Second Edition: Everything Has Cha...
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UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students. They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B. PLEASE NOTE: When you purchase this title, the accompanying refer 1. Language: English. Narrator: Allison Stratten, Scott Stratten. Audio sample: http://samples.audible.de/bk/adbl/030066/bk_adbl_030066_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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10 Ways to Increase Your Circle of Influence , ...
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10 Ways to Increase Your Circle of Influence describes different ways to get others to know, like, and support what you are doing. These range from making connections with business and interest groups online and offline to creating a video channel blog. Other suggestions deal with both offline and online marketing, sales, and promotion. The book is formatted like a journal, so listeners can write down their ideas for what to do after listening to each tip. The book is part of a 10 tips series, in which each book features 10 tips and techniques for becoming more successful in different ways.About the author: Gini Graham Scott, PhD, is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional development, social trends, popular culture, science, and crime. She has published over 50 books with major publishers.She is the founder of Changemakers Publishing, featuring over 150 books on work, business, psychology, self-help, and social trends. She has worked with dozens of clients on self-help, business books, memoirs, and film scripts. 1. Language: English. Narrator: Taylor Jeremy. Audio sample: http://samples.audible.de/bk/acx0/178836/bk_acx0_178836_sample.mp3. Digital audiobook in aax.

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Stand: 29.05.2020
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Make More Money with Your Book: Part IV: Advert...
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Make More Money with Your Book is about how to make more money from your book and the different programs you develop based on your book. Part four deals with advertising, PR, and social media. It covers these topics: Organizing your sales and marketing campaign Setting up your squeeze page for your ad or PR campaign Creating a Facebook ad and video campaign Creating videos for your campaign Building traffic Getting reviews from newspapers and magazines Getting reviews on Amazon Getting reviews from independent reviewers and bloggers What to say to a reviewer Using the traditional media for PR Creating and sending out your press release or letter Using the social media for PR The book was written by an author, Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. 1. Language: English. Narrator: Chris Gilli. Audio sample: http://samples.audible.de/bk/acx0/068267/bk_acx0_068267_sample.mp3. Digital audiobook in aax.

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Stand: 29.05.2020
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Make More Money with Your Book, Part III: Blogg...
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Make More Money with Your Book is about how to make more money from your book and the different programs you develop based on your book. It is has the same content as Monetizing Your Book, just a different title. Part III deals with blogging, podcasting, audiobooks, and videos. It covers these topics: Creating and setting up your blog Using your blog for promotion Advertising on your blog Using SlideShare Guest-blogging Creating a podcast or radio show Creating audiobooks Narrating your audiobook Creating videos and video packages Using a professional videographer Streaming a live show The book was written by an author, Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company, Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media. She has written Monetizing Your Book to help other writers with the tools and techniques she has learned in marketing and promoting her own books. 1. Language: English. Narrator: Chris Gilli. Audio sample: http://samples.audible.de/bk/acx0/054341/bk_acx0_054341_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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