Erscheinungsdatum: 11.06.2007, Medium: Buch, Einband: Gebunden, Titel: Videogame Marketing and PR, Titelzusatz: Vol. 1: Playing to Win, Autor: Steinberg, Scott, Verlag: iUniverse, Sprache: Englisch, Schlagworte: GAMES // Video & Electronic, Rubrik: Computerspiele, Seiten: 220, Informationen: HC gerader Rücken mit Schutzumschlag, Gewicht: 512 gr, Verkäufer: averdo
Use this guide to help you to understand 2017 SEO like a pro! Search engine optimization (SEO) is the aspect of ensuring a web property, be it a web article, video, or image, appears relevant to specific keywords search engine users use when using the various search engines to search for specific/related information. It is also about placing these keywords at strategic areas of the web property so that search engines can easily recognize the nature of the web property and rank it accordingly. SEO, although it sounds complex, is actually not and once you learn what to do and not to do as you optimize your web property, your online marketing plan shall start paying dividends fast. In this 2017 and beyond SEO guide, we are going to simplify everything SEO and show you how to implement search engine optimization to your Internet-marketing plan so you can reap immense benefits from the large marketplace that is the Internet. Let's begin. Here is a preview of what you'll learn: Is SEO dead? Why search engine optimization is an integral part of Internet marketing The ultimate keyword research guide for 2017 and beyond Where to place keywords Link building in 2017: how to build quality links Link building strategies for Internet marketing And much, much more! 1. Language: English. Narrator: Penny Scott-Andrews. Audio sample: http://samples.audible.de/bk/acx0/095506/bk_acx0_095506_sample.mp3. Digital audiobook in aax.
Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social-media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools to positively affect their bottom line. 1. Language: English. Narrator: Scott Peterson. Audio sample: http://samples.audible.de/bk/gdan/000368/bk_gdan_000368_sample.mp3. Digital audiobook in aax.
Make More Money with Your Book is about how to make more money from your book and the different programs you develop based on your book. It is the same book as Monetizing Your Book with a different title. Part two deals with conducting an online sales campaign. It covers these topics: Putting your team together Using the squeeze page and free gift approach Planning your squeeze page, free gift, and thank you page Developing, setting up, and designing your squeeze page Creating compelling content Using the eight key elements in creating your squeeze page Getting paid with a payment platform Building traffic with video ads Creating an AdWords text or video campaign Installing WordPress on your squeeze page or website Using InstaBuilder or other site builders Using the secrets of the online marketing pros The book was written by Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company, Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has written Make More Money with Your Book to help other writers with the tools and techniques she has learned in marketing and promoting her own books. 1. Language: English. Narrator: Chris Gilli. Audio sample: http://samples.audible.de/bk/acx0/054218/bk_acx0_054218_sample.mp3. Digital audiobook in aax.
Make More Money with Your Product or Service, Part II: Conducting an Online Sales Campaign is about how to make more money from your product or service and the different programs you develop based on them. Part II deals with conducting an online sales campaign. It covers these topics: putting your team together using the squeeze page and free gift approach planning your squeeze page, free gift, and thank you page developing, setting up, and designing your squeeze page creating compelling content using the 8 key elements in creating your squeeze page getting paid with a payment platform building traffic with video ads creating an AdWords text or video campaign installing WordPress on your squeeze page or website using Instabuilder or other sitebuilders using the secrets of the online marketing pros. The book was written by an author, Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books. She has written Make More Money with Your Product or Service to help other writers with the tools and techniques she has learned in marketing and promoting her own books. 1. Language: English. Narrator: Howard Dwayne Colclough. Audio sample: http://samples.audible.de/bk/acx0/055396/bk_acx0_055396_sample.mp3. Digital audiobook in aax.
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students. They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B. PLEASE NOTE: When you purchase this title, the accompanying refer 1. Language: English. Narrator: Allison Stratten, Scott Stratten. Audio sample: http://samples.audible.de/bk/adbl/030066/bk_adbl_030066_sample.mp3. Digital audiobook in aax.