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ISBN The Actor's Survival Guide (How to Make Yo...
25,83 € *
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The Actor's Survival Guide: How to Make Your Way in Hollywood is a handbook and essential guide to the business of living and working as an actor in the Los Angeles area.Exploring the experience of relocating to L.A., the casting process, and how to identify - and find work with - the key players in the film and television industry, the book offers a business-centered road map through the industry. It seeks to navigate the challenges and identify the pitfalls and wrong-turns that hinder too many promising careers and frustrate even the most dedicated of actors. In doing so, the book seeks to provide an extra-competitive edge of experience and know-how for those actors who have the skills and determination to persevere.This second edition features a number of new sections and topics including:Recent census data for the Los Angeles County Neighborhood StatisticsUpdates on casting diversity with the most recent SAG/AFTRA dataChanges in contracts for film, television and stage, including information on AEA's new Hollywood Equity Waiver policyDetails on new contracts for film, television and new media, ongoing contract negotiations for video game content, and the ramifications of the SAG/AFTRA mergerThe role of computer-generated images (CGI) and motion capture (MOCAP)Renewed emphasis on set safety, especially for stunt performersAudition workshopsRecent prosecutions of casting directors for "Pay for Play" violationsEmerging role of social media in an actor's marketing strategyDos and don'ts of video self-taping of auditionsExpanded glossary to include new media and performance capture vocabularyWritten from the perspective of working actor and experienced career-guidance teacher Jon S. Robbins, this unique guide will help aspiring actors bridge the gap between training in drama schools and working in the epicentre of the film and television industries.

Anbieter: Dodax
Stand: 03.07.2020
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How Budget Airlines in India leverage on Online...
38,90 CHF *
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Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, University of Sunderland (Management Development Institute of Singapore.), course: Masters in Business Administration., language: English, abstract: Online marketing techniques have become the popular trend that helps organization to promote products and services globally. Budget airlines industry in India can leverage on the online marketing in order to increase the competitiveness in the market as most of the people choose to fly budget airlines. This research paper identifies and analyses various online marketing techniques and factors that contribute to the success of online marketing. Both primary and secondary data gathering techniques are used in this research study. The primary instruments for this research study is questionnaires with the sample sizes 381 of working adults and students of Indian community in India and overseas. The secondary sources used for this study are books, newspapers, magazines, journals, articles, and previous research papers. Both qualitative and quantitative research methods are used to analyse the data. IBM SPSS version 22 application software is used to analyse the data and generate the graphical output in pie chart diagram. From the research study, the researcher has found several success factors that play an important role in the successful execution of online marketing campaign such as quality content of the website, regular updates of the social media website, blogging on the popular blogs website to increase the website traffic, online video marketing, email marketing and paid search marketing. Lastly, there are six critical success factors identified in this research study.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
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Virtual Reality Marketing
25,90 CHF *
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If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
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Gender, Age, and Digital Games in the Domestic ...
50,90 CHF *
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Western digital game play has shifted in important ways over the last decade, with a plethora of personal devices affording a range of increasingly diverse play experiences. Despite the celebration of a more inclusive environment of digital game play, very little grounded research has been devoted to the examination of familial play and the domestication of digital games, as opposed to evolving public and educational contexts. This book is the first study to provide a situated investigation of the site of family play- the shared spaces and private places of gameplay within the domestic sphere. It carries out an empirically grounded and critical analysis of what marketing and sales discourses about shifts in the digital games audience actually look like in the space of the home, as well as the social and cultural role these ludic technologies take in the everyday practices of the family in the domestic context. It examines the material realities of video game technologies in the home; including time management and spatial organization, as well as the discursive role these devices play in discussions of technological competence and its complex relationship to age, generational differences, and gender performance. Harvey's interdisciplinary approach and innovative methodology will hold great critical appeal for those studying digital culture, children's media, and feminist studies of new media, as well as critical theories of technology and leisure and sport theory.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
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Effective advertising of films
13,90 CHF *
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Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.6, Central Queensland University, course: Advertising Design Communication, language: English, abstract: As far as movie advertising goes, official web sites have become a crucial tool for advertising upcoming and existing films. Mabry & Porter (2010) reports a 'relatively important and statistically significant relationship between web site traffic and box office revenue'. Movie trailers have been a vital part of the advertising process, appearing 'very early on - around 1912 - although they did not become standard for several years' (Film Reference, N/A). Of some 10-billion videos watched on line annually, movie trailers rank #3, after news and user-created video. With such easy and instant access to them, these increasingly popular cinematic morsels are being devoured by moviegoers-and served up with serious consideration by the industry that sometimes spends sums equivalent to a third world country's annual budget to concoct them (Merin, 2008). According to a study by Microsoft Advertising and 20th Century Fox, '[o]nline film advertising should play a growing role in the marketing of movie releases... Online film advertising [is] particularly effective at presenting film trailers in a positive environment and broadening [the advertiser's] reach beyond the cinema environment. Trailers were confirmed as the single most influential element in consumers' decision to view a film' (Microsoft Advertising, 2009). Snell (2009) believes that movies are a large part of the entertainment industry and that 'in recent years their websites have become increasingly critical to their overall success'.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
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Frictionless
21,90 CHF *
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For over 30 years, the video game industry has always changed. From arcades to home consoles to online digital distribution to VR immersion, technological innovations have been many and drastic. The sudden appearance and popularity of new and social media - to say nothing of the game-changer that is crowdfunding - mean that players are now in a position to directly interact with their favorite brands, and they've come to be capable of exerting influence regarding development decisions. There's nothing easy or straightforward about video game creation. It can take thousands of hours over many years. And that's not accounting for player acquisition, community-building, and maintaining the infrastructure. How does a company balance all these development, marketing and tech factors to build and retain an enthusiastic and loyal player base? This book examines the key stages of getting a video game to market, from concept to beyond launch, with a laser focus on identifying the stumbling blocks - 'frictions' - that your players might experience during play and in their interactions with the studio or publisher. It illustrates how smart, proactive design and integrity-based player engagement can eliminate friction for players, and improve your business. There might not be a 'perfect game,' but when dev studios and publishers strive to become FRICTIONLESS - from game concept to long after release - they build trust and inspire loyalty with their audience of players and fans.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
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The Actor's Survival Guide
31,90 CHF *
ggf. zzgl. Versand

The Actor's Survival Guide: How to Make Your Way in Hollywood is a handbook and essential guide to the business of living and working as an actor in the Los Angeles area. Exploring the experience of relocating to L.A.; the casting process; and how to identify - and find work with - the key players in the film and television industry, the book offers a business-centered road map through the industry. It seeks to navigate the challenges and identify the pitfalls and wrong-turns that hinder too many promising careers and frustrate even the most dedicated of actors. In doing so, the book seeks to provide an extra-competitive edge of experience and know-how for those actors who have the skills and determination to persevere. This second edition features a number of new sections and topics including: Recent census data for the Los Angeles County Neighborhood Statistics Updates on casting diversity with the most recent SAG/AFTRA data Changes in contracts for film, television and stage, including information on AEA's new Hollywood Equity Waiver policy Details on new contracts for film, television and new media; ongoing contract negotiations for video game content; and the ramifications of the SAG/AFTRA merger The role of computer-generated images (CGI) and motion capture (MOCAP) Renewed emphasis on set safety, especially for stunt performers Audition workshops Recent prosecutions of casting directors for 'Pay for Play' violations Emerging role of social media in an actor's marketing strategy Dos and don'ts of video self-taping of auditions Expanded glossary to include new media and performance capture vocabulary Written from the perspective of working actor and experienced career-guidance teacher Jon S. Robbins, this unique guide will help aspiring actors bridge the gap between training in drama schools and working in the epicentre of the film and television industries.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
Zum Angebot
How Budget Airlines in India leverage on Online...
31,99 € *
ggf. zzgl. Versand

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, University of Sunderland (Management Development Institute of Singapore.), course: Masters in Business Administration., language: English, abstract: Online marketing techniques have become the popular trend that helps organization to promote products and services globally. Budget airlines industry in India can leverage on the online marketing in order to increase the competitiveness in the market as most of the people choose to fly budget airlines. This research paper identifies and analyses various online marketing techniques and factors that contribute to the success of online marketing. Both primary and secondary data gathering techniques are used in this research study. The primary instruments for this research study is questionnaires with the sample sizes 381 of working adults and students of Indian community in India and overseas. The secondary sources used for this study are books, newspapers, magazines, journals, articles, and previous research papers. Both qualitative and quantitative research methods are used to analyse the data. IBM SPSS version 22 application software is used to analyse the data and generate the graphical output in pie chart diagram. From the research study, the researcher has found several success factors that play an important role in the successful execution of online marketing campaign such as quality content of the website, regular updates of the social media website, blogging on the popular blogs website to increase the website traffic, online video marketing, email marketing and paid search marketing. Lastly, there are six critical success factors identified in this research study.

Anbieter: Thalia AT
Stand: 03.07.2020
Zum Angebot
Virtual Reality Marketing
21,99 € *
ggf. zzgl. Versand

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Anbieter: Thalia AT
Stand: 03.07.2020
Zum Angebot