Angebote zu "Offers" (1739002 Treffer)

Get Seen: Online Video Secrets to Building Your...
€ 24.99 *
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The era of online video has arrived--now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the ´´Paul Revere of video blogging,´´ offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. * Examines success stories of how companies have used online video * Presents a series of plans and tools that businesses can follow as they expand onto the social web * Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you´re ready to take full advantage of online video´s many benefits, Get Seen is the one resource you need.

Anbieter: buecher.de
Stand: Oct 26, 2018
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Video Marketing Excellence: Discover the Secret...
€ 9.95 *
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Discover the secrets to video marketing, and leverage its power to bring countless targeted, relevant visitors to your offers.... Video marketing is one of the fastest, easiest ways to earn big as an Internet marketer. So, you have a business, a blog, or some type of offer you´re trying to promote - an affiliate offer, your own offer, or what have you. There´s just one problem: Getting the word out about your offer is generally extremely difficult to do unless you have a few hundred thousand dollars lying around, which you can use to buy paid traffic. But for most people, that´s just not the case. If you do happen to have a few hundred thousand dollars you can put toward paid traffic, then no problem, that´s great. But for the rest of us, what can we do? When it comes to getting free traffic, most people turn to SEO as their primary solution. There´s traffic to be had with SEO, sure, but that is one slow process. Not only is it slow, but it´s also time-consuming, and if you want to hire a professional to do it, it´s going to cost you a fortune. These secrets and more will be revealed to you in this cutting-edge book, Video Marketing Excellence. The title says it all. It can quickly teach you how to become a pro at video marketing. You just have to be ready to learn and put these techniques into practice for your next video. So, what can video marketing do for you? With video marketing you can quickly make a stunning, professional-looking video and get countless people to view it, marketing your message, your product, your service, etc. throughout the web faster than with other marketing methods - without having to pay much at all. You can do it. You just need to know the tricks of the trade, and now, for the first time, we´re letting all the secrets loose to the world in this intense and information-packed book. 1. Language: English. Narrator: Millian Quinteros. Audio sample: http://samples.audible.de/bk/acx0/061906/bk_acx0_061906_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: Aug 13, 2018
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Design Driven Innovation
€ 31.99 *
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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In i Design-Driven Innovation: How to Compete by Radically Innovating What Things Means/i , Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don´t push new technologies; they push new meanings. It´s about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo´s Wii or Apple´s iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls ´´interpreters´´ - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.

Anbieter: buecher.de
Stand: Oct 26, 2018
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Everybody Writes
€ 20.99 *
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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That´s true whether you´re writing a listicle or the words on a Slideshare deck or the words you´re reading right here, right now... And so being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It´s designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you´re a big brand or you´re small and solo. Sections include: * How to write better. (Or, for ´´adult-onset writers´´: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * ´´Things Marketers Write´´: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Anbieter: buecher.de
Stand: Oct 26, 2018
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Video-Marketing mit YouTube
€ 27.99 *
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Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampagnen optimal strukturieren und steuern können und über welche Hebel Sie den Kanal YouTube zu einem Erfolg werden lassen.

Anbieter: buecher.de
Stand: Oct 26, 2018
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Video-Storytelling
€ 39.00 *
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Video, fertig, los! Dieses Buch eignet sich speziell für Mitarbeitende in kleinen und mittelgrossen Unternehmen, die schnell und pragmatisch mit Video-Storytelling loslegen wollen. Das Thema Video-Storytelling ist für viele Unternehmen noch immer etwas Unbekanntes. Dieses Buch sorgt für Klarheit, zeigt die Chancen und Anwendungsgebiete auf und ermöglicht einen pragmatischen Einstieg in die neue Form der multisensorischen Mitarbeiter- und Kundenkommunikation. Mit Video-Storytelling lassen sich emotionale Unternehmensgeschichten audiovisuell über die eigene Website und soziale Medien verbreiten. Die Chance, dass ansprechend gemachte Videos viral weiterempfohlen werden, ist wesentlich grösser als bei statischen Kampagnen. Ein Handbuch mit innovativen Handlungsempfehlungen, Checklisten und diversen Praxisbeispielen, die aufzeigen, dass auch kleine, gewerbliche Firmen und mittelgrosse Unternehmen mit Video-Storytelling einen schnellen Einstieg finden und damit erfolgreich kommunizieren können. Jetzt wird alles anders und einfacher. Das erste Buch, welches das Wesentliche zum Thema Video-Storytelling in vier Kapiteln eingängig und nachvollziehbar erklärt und mit diversen Beispielen erlebbar macht. Einfacher geht es nicht mehr!

Anbieter: buecher.de
Stand: Oct 26, 2018
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The Irresistible Offer
€ 25.99 *
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Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than ´´old´´ marketing. This new way is The Irresistible Offer. ´´The Irresistible Offer is the missing link in many marketing books.´´ -Joe Sugarman, Chairman, BluBlocker Corporation ´´The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process.´´ -John Du Cane, CEO, Dragon Door Publications, Inc. ´´As the world´s fastest reader (Guinness Book certified) I´ve read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point.´´ -Howard Berg, ´´The World´s Fastest Reader´´ ´´I´ve read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years.´´ -Dr. Joe Vitale, author of The Attractor Factor ´´If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business.´´ -Randy Gilbert, a.k.a. ´´Dr. Proactive´´ host of The Inside Success Show

Anbieter: buecher.de
Stand: Nov 1, 2018
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Marketing
€ 44.00 *
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Der NDH gilt als Klassiker und als Standardwerk des modernen Marketing im deutschsprachigen Raum. Die in vielerlei Hinsicht überarbeitete und ergänzte 19. Auflage behält das bewährte Konzept der modularen Struktur bei, so daß nach wie vor Leser aus unterschiedlichen Interessengebieten mit diesem Lehr- und Handbuch arbeiten können. Eine neue Anordnung einzelner Abschnitte führt zu einer deutlicheren Trennung der strategisch relevanten Aspekte vom operativen Aufgabenfeld; zugleich bietet sie Gelegenheit, Kapitel über die strategische Situationsanalyse sowie die Implementierung und Kontrolle von Strategien aufzunehmen. Bei der Formulierung von Marketing-Strategien wird mit dem entwickelten ganzheitlichen Konzept ein neuer Weg beschritten, der dem Leser Möglichkeiten der Generierung bzw. Bewertung und Auswahl von Strategie-Optionen aufzeigt. Im operativen Bereich behandelt die Neuauflage auch die Besonderheiten internetbasierter Marketing-Forschung und veranschaulicht die Bedeutungvon Internet und E-Commerce für das Marketing-Mix-Instrumentarium. Hinzugekommen ist ferner ein Überblickskapitel, das neue Formen der Kommunikationspolitik wie Eventmarketing und Direktmarketing behandelt. Zudem sind mit dem Analytic Hierarchy Process und der Balanced Score Card sowie der Metaplan-Technik und dem Mind Mapping neuere, im Marketing-Management nutzbare Techniken und Methoden eingearbeitet. Die klare Strukturierung wie auch das ausführliche Stichwortverzeichnis erleichtern den Zugriff auf die einzelnen Themenbereiche. Pressestimmen zu vorangegangenen Auflagen ´´[...] Das in der 18. Auflage vorliegende Standardwerk brilliert durch einen packenden Stil und detaillierte Literaturhinweise [...] Gesamteindruck: Hervorragend.´´ Für BOL rezensiert von literaturtest.de (2002) ´´[...] das renommierteste deutsche Lehrbuch [...].´´ Buchhändler heute, 8/2002 ´´Generationen von BWL-Studenten haben mit diesem Klassiker studiert und Examen gemacht - und das nicht ohne Grund. Denn das inzwischen auf über 1.000 Seiten angewachsene Werk läßt keine Wünsche offen. [...] Ein Lehrbuch, das man jederzeit zur Hand haben sollte!´´ Studien Nr. 61, 97/98 ´´Zweifellos kann das Buch als das Standardwerk des Marketing im deutschsprachigen Raum beurteilt werden. Es ist in seiner Geschlossenheit, Umfassenheit und Prägnanz ohne Konkurrenz [...] es gehört zum täglichen Arbeitsplatz all jener, die mit Marketing ernsthaft zu tun haben, also nicht nur Studierende und Praktiker, sondern auch Marketingexperten und interessierte Laien.´´ MarketingG / ZFP, 3/95 ´´Nieschlag-Dichtl-Hörschgens Marketing, 17. Auflage, wird den Anforderungen, die der hohe Standard der Vorgänger stellt, auch dieses Mal gerecht. Den Autoren ist es gelungen, trotz der komplexen und interdisziplinären Betrachtung des Gegenstandes einen Spagat zwischen den Erfordernissen eines Wirtschaftsstudiums und den Ansprüchen von Praktikern zu vollziehen. Ermöglicht wird dies durch ein feingegliedertes Inhaltsverzeichnis,ein umfangreiches Glossar und die Lesefreundlichkeit des durch Abbildungen, Tabellen und Beispiele aufgelockerten Textes, durch die dieses Buch übersichtlich zu handhaben ist [...].´´ id-Informationsdienst Unternehmensführung, 4/95

Anbieter: buecher.de
Stand: Oct 26, 2018
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Marketing Research
€ 72.99 *
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For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs. Features + Benefits For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs. Interaction between marketing research decisions and marketing management decisions is illustrated through several pedagogical tools, such as: Real Research: Vignettes featuring real companies that profile a wide range of businesses. Active Research: Short, integrated, managerially-oriented exercises in which students have the opportunity to do research on the Internet and play the role of a marketing researcher and a marketing manager. Experiential Research: Hands-on exercises that allow students to act out the research concepts discussed in the chapter. Decision Research: Scenarios that present a real-life marketing situation and ask the student to assume the role of a consultant and recommend appropriate marketing research and management decisions. Project Research: A real-life project covers all aspects of marketing research and is used as a running example throughout the text. Live Research: For instructors that would like to implement a marketing research project of their own, this text provides specific implementation steps in each chapter. Cases: Several cases have been added containing real data sets. Video Cases: Carefully written from a marketing research perspective, these cases also include video questions located at the end of each Part. Harvard Business School Cases: To further show the integration of marketing research with marketing management decisions, this text includes six Harvard Business School cases. Exercises (Questions, and Problems) Internet and Computer Exercises Activities (Role Playing, Fieldwork, and Group Discussions) NEW! Chapter on Structural Equation Modeling and Path Analysis to help students understand how to complete the set of univariate and multivariate statistical techniques commonly used in marketing research. The Most Extensive Help Available for Learning SPSS and Excel. This text provides help for running the SPSS and SAS programs used in each chapter in three ways: 1. Computerized demonstration movies that illustrate step-by-step instructions for every data analysis technique covered in the text. 2. Screen captures with notes illustrating step-by-step instructions. 3. Detailed step-by-step instructions given in each chapter. Stimulating Critical Thinking. The principles for critical thinking-including Socratic questioning, critical reading and writing, higher order thinking, and assessment-have been embodied in three comprehensive critical thinking cases, end-of-chapter review questions, applied problems, and group discussions. These materials have been designed based on the guidelines provided by the Foundation for Critical Thinking. Interrelationships Among Concepts. One or more concept maps have been given in each chapter to illustrate the interrelationships among concepts. These maps have been developed based on the principles and tools provided by the Institute for Human and Machine Cognition. Extensive and Pervasive Internet Coverage. This text discusses how the Internet can be integrated in each step of the marketing research process and how it can be used to implement the concepts discussed in each chapter. International Focus. Every chapter (except the data analysis Chapters 15 to 22) has a section entitled ´´International

Anbieter: buecher.de
Stand: Oct 26, 2018
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Subscription Marketing
€ 14.99 *
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Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies A new chapter on the risks and challenges of subscription marketing If your business has recurring revenue, you´ll want to pay attention to how well you´re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

Anbieter: buecher.de
Stand: Nov 1, 2018
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