Angebote zu "News" (167424 Treffer)

Social Media Marketing: Reach Customers Directl...
€ 9.95 *
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Are you wondering how to gather a following on social media and monetize it? This book is the answer you´ve been looking for. Social media has become a critical part of your life. More than half of the adult population engages with social media. Where there are people, there is a market. Thus, social media has become a huge marketplace in its own standing. This has brought about the need for marketers to consider using social media marketing as a way of reaching out to their existing and potential customers. You, too, can take advantage of social media marketing to drive your business by monetizing your followers. This book will enable you to learn and use proven social media marketing strategies to grow and monetize your social media following. It begins by introducing you to the importance of social media marketing to your business and implying that you need to be using it. It proves to you the immense benefits that you are missing out on, and you are likely to gain should you start carrying out social media marketing. Every marketer knows that there is no standard marketing approach. The same applies to social media marketing. Thus, this book introduces you to different types of social media marketing strategies. It goes further by telling you how you can employ each of these strategies to grow and monetize your following. There are dozens of social media marketing platforms on the Internet today. Each of these platforms presents its own unique features, which makes it attract its own unique members. This book focuses on the top six social media marketing platforms that can help you to optimize monetization of your following: Facebook, Twitter, Quora, Instagram, LinkedIn, and YouTube. It tells you how you can optimize each social media platform for business, create a following, build a community, and harvest money from your endeavors. Finally, you have to choose the best of these six social media platforms. It is pra... 1. Language: English. Narrator: T. W. Ashworth. Audio sample: http://samples.audible.de/bk/acx0/118894/bk_acx0_118894_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: Dec 17, 2018
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The New Rules of Marketing and PR: How to Use S...
€ 9.95 *
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they´re eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world´s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. 1. Language: English. Narrator: David Meerman Scott, Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001320/bk_gdan_001320_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: Dec 17, 2018
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È tempo di coworking (Origami d´estate 8), Hörb...
€ 9.95 *
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Le molte pieghe dell´attualità si possono costruire come un Origami di carta, ma anche ascoltare. Appuntamento col settimanale della Stampa, come se fosse una voce. ´´Il coworking - in inglese ´lavorare insieme´ - gode del migliore ufficio marketing possibile: la felicità´´. È un nuovo modo di lavorare, ma anche di un nuovo modo di immaginare la società. In questa puntata Paolo Baroni ripesca un fortunato numero di Origami, e ci racconta di un mondo più flessibile, più interattivo, con maggiori opportunità. >> Questo podcast vi è offerto in esclusiva per Audible ed è disponibile solamente in formato audio digitale. 1. Italian. Paolo Baroni. http://samples.audible.de/bk/lstp/000697/bk_lstp_000697_sample.mp3.

Anbieter: Audible - Hörbücher
Stand: Dec 17, 2018
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Digital Strategies for Powerful Corporate Commu...
€ 34.99 *
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The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today´s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday´s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to * Manage brand identity andcompany reputation * Build a culture of engagementand transparency * Turn stakeholders into´´company evangelists´´ * Manage internal communications acrosstime zones and language barriers * Recruit and retain the best talent * Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization´s communications intoday´s virtual world.

Anbieter: buecher.de
Stand: Feb 14, 2019
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Video-Marketing mit YouTube
€ 27.99 *
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Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampagnen optimal strukturieren und steuern können und über welche Hebel Sie den Kanal YouTube zu einem Erfolg werden lassen.

Anbieter: buecher.de
Stand: Feb 14, 2019
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Laminatboden LD 300 | 20 - Pinie antik 6034 | 1...
€ 82.05 *
zzgl. € 29.95 Versand

MEISTER Laminatboden LD 300 20 Dekor: Pinie antik 6034, 1-Stab Holznachbildung Dieser Boden hat sich in wenigen Jahren zum Klassiker unter den Laminatdielen entwickelt. Er vereint die Robustheit eines Laminatbodens mit dem authentischen Look einer Landhausdiele, den in dieser Form nur MEISTER bieten kann. Denn die über zwei Meter langen Elemente zeigen ein täuschend echtes Dekor, das sich auf der Diele nicht wiederholt wie bei anderen Laminat-Langdielen dieses Formates. Zusammen mit anderen Details wie der längsseitigen V-Fuge sorgt das für eine Optik, die auch Experten erst auf den zweiten Blick von einem Holzboden unterscheiden können. Produktinformationen Meister Laminatboden LD 300 20: Beanspruchungsklasse 23 32 Längsseitige V-Fuge Umfassender Feuchtigkeitschutz AquaSafe System Klicksystem: Masterclic Plus Stärke: 9,0 mm In Elementen mit Deckmaß: 2052 x 208 mm Laminatböden sind nicht geeignet zur Verlegung in Feuchträumen (Bad, Sauna usw.)

Anbieter: Demmelhuber Holz ...
Stand: Dec 18, 2018
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Laminatboden LD 300 | 20 - Pinie antik 6034 | 1...
€ 78.05 *
zzgl. € 29.95 Versand

MEISTER Laminatboden LD 300 20 Dekor: Pinie antik 6034, 1-Stab Holznachbildung Dieser Boden hat sich in wenigen Jahren zum Klassiker unter den Laminatdielen entwickelt. Er vereint die Robustheit eines Laminatbodens mit dem authentischen Look einer Landhausdiele, den in dieser Form nur MEISTER bieten kann. Denn die über zwei Meter langen Elemente zeigen ein täuschend echtes Dekor, das sich auf der Diele nicht wiederholt wie bei anderen Laminat-Langdielen dieses Formates. Zusammen mit anderen Details wie der längsseitigen V-Fuge sorgt das für eine Optik, die auch Experten erst auf den zweiten Blick von einem Holzboden unterscheiden können. Produktinformationen Meister Laminatboden LD 300 20: Beanspruchungsklasse 23 32 Längsseitige V-Fuge Umfassender Feuchtigkeitschutz AquaSafe System Klicksystem: Masterclic Plus Stärke: 9,0 mm In Elementen mit Deckmaß: 2052 x 208 mm Laminatböden sind nicht geeignet zur Verlegung in Feuchträumen (Bad, Sauna usw.)

Anbieter: Demmelhuber Holz ...
Stand: Dec 18, 2018
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Video-Storytelling
€ 39.00 *
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Video, fertig, los! Dieses Buch eignet sich speziell für Mitarbeitende in kleinen und mittelgrossen Unternehmen, die schnell und pragmatisch mit Video-Storytelling loslegen wollen. Das Thema Video-Storytelling ist für viele Unternehmen noch immer etwas Unbekanntes. Dieses Buch sorgt für Klarheit, zeigt die Chancen und Anwendungsgebiete auf und ermöglicht einen pragmatischen Einstieg in die neue Form der multisensorischen Mitarbeiter- und Kundenkommunikation. Mit Video-Storytelling lassen sich emotionale Unternehmensgeschichten audiovisuell über die eigene Website und soziale Medien verbreiten. Die Chance, dass ansprechend gemachte Videos viral weiterempfohlen werden, ist wesentlich grösser als bei statischen Kampagnen. Ein Handbuch mit innovativen Handlungsempfehlungen, Checklisten und diversen Praxisbeispielen, die aufzeigen, dass auch kleine, gewerbliche Firmen und mittelgrosse Unternehmen mit Video-Storytelling einen schnellen Einstieg finden und damit erfolgreich kommunizieren können. Jetzt wird alles anders und einfacher. Das erste Buch, welches das Wesentliche zum Thema Video-Storytelling in vier Kapiteln eingängig und nachvollziehbar erklärt und mit diversen Beispielen erlebbar macht. Einfacher geht es nicht mehr!

Anbieter: buecher.de
Stand: Feb 14, 2019
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Marketing Research
€ 268.99 *
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For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs. Features + Benefits For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs. Interaction between marketing research decisions and marketing management decisions is illustrated through several pedagogical tools, such as: Real Research: Vignettes featuring real companies that profile a wide range of businesses. Active Research: Short, integrated, managerially-oriented exercises in which students have the opportunity to do research on the Internet and play the role of a marketing researcher and a marketing manager. Experiential Research: Hands-on exercises that allow students to act out the research concepts discussed in the chapter. Decision Research: Scenarios that present a real-life marketing situation and ask the student to assume the role of a consultant and recommend appropriate marketing research and management decisions. Project Research: A real-life project covers all aspects of marketing research and is used as a running example throughout the text. Live Research: For instructors that would like to implement a marketing research project of their own, this text provides specific implementation steps in each chapter. Cases: Several cases have been added containing real data sets. Video Cases: Carefully written from a marketing research perspective, these cases also include video questions located at the end of each Part. Harvard Business School Cases: To further show the integration of marketing research with marketing management decisions, this text includes six Harvard Business School cases. Exercises (Questions, and Problems) Internet and Computer Exercises Activities (Role Playing, Fieldwork, and Group Discussions) NEW! Chapter on Structural Equation Modeling and Path Analysis to help students understand how to complete the set of univariate and multivariate statistical techniques commonly used in marketing research. The Most Extensive Help Available for Learning SPSS and Excel. This text provides help for running the SPSS and SAS programs used in each chapter in three ways: 1. Computerized demonstration movies that illustrate step-by-step instructions for every data analysis technique covered in the text. 2. Screen captures with notes illustrating step-by-step instructions. 3. Detailed step-by-step instructions given in each chapter. Stimulating Critical Thinking. The principles for critical thinking-including Socratic questioning, critical reading and writing, higher order thinking, and assessment-have been embodied in three comprehensive critical thinking cases, end-of-chapter review questions, applied problems, and group discussions. These materials have been designed based on the guidelines provided by the Foundation for Critical Thinking. Interrelationships Among Concepts. One or more concept maps have been given in each chapter to illustrate the interrelationships among concepts. These maps have been developed based on the principles and tools provided by the Institute for Human and Machine Cognition. Extensive and Pervasive Internet Coverage. This text discusses how the Internet can be integrated in each step of the marketing research process and how it can be used to implement the concepts discussed in each chapter. International Focus. Every chapter (except the data analysis Chapters 15 to 22) has a section entitled ´´International

Anbieter: buecher.de
Stand: Feb 14, 2019
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Fit für Content Marketing
€ 21.80 *
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Content Marketing ist längst kein Trend mehr, sondern ein zeitgemäßes Kommunikationsinstrument. Immer mehr Unternehmen überzeugen Ihre Kunden mit guten Inhalten anstatt mit leeren Werbebotschaften. Schließlich hat sich einiges getan: Ging es früher einzig und allein um das Produkt, stehen im Content Marketing Themen und Interessen im Zentrum. Die Autorin zeigt, warum dieses Umdenken längst überfällig war, und bringt Sie in die Startposition für Ihr eigenes Content Marketing. Dabei führt Sie das Buch gezielt durch alle Schritte einer erfolgreichen Content Marketing Strategie. Neben den strategischen Grundlagen widmet sich die Autorin ausführlich der konkreten Umsetzung in Form von Text-, Bild-, Video- und interaktivem Content. Sie erfahren, welche Content-Formate es gibt, wie man zum optimalen Content-Mix kommt und was guten Content wirklich ausmacht. Dafür müssen Sie Ihr Unternehmen übrigens nicht gleich in ein Medienhaus verwandeln, aber so arbeiten sollten sie ab und zu schon. Wie das geht, zeigt Ihnen dieses Buch.

Anbieter: buecher.de
Stand: Feb 14, 2019
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