Are you looking for new ways to grow your business? Are you excited by video marketing but don´t know how to use it. This audiobook is your answer. Video marketing has become more prominent as more people join the Internet world. Video content has become one of the leading sources of traffic as people become more inclined to watch videos than to read blogs. Thus, it is important to recognize your real and potential customers’ perceptions and act accordingly. Video marketing is the greatest thing you can do to serve this increasing consumer preference towards video content. This audiobook introduces you to the world of vlogging. It endeavors to show you how to leverage vlogging with video marketing so that you can optimize your marketing campaign. It goes further to provide you with critical information that lets you compare video marketing with other forms of marketing to make an informed and assured decision. Videos, just like blog posts and websites, need to be hosted. There are plenty of video hosting platforms that you can use. However, not all are the same. Some are more inclined towards hosting artistic videos while others are more inclined to host social videos. You should be able to choose a platform that fits well into your marketing strategy. This audiobook guides you through the various video marketing platforms and provides you with crucial information that will help you choose the best hosting platform for your marketing videos. Hosting your videos is one thing. Effectively using your videos to market your products and services is another thing altogether. This audiobook adequately guides you on how to use your videos effectively to optimize your marketing strategy, achieve higher conversion rates, and boost sales. 1. Language: English. Narrator: Skip Nelson. Audio sample: http://samples.audible.de/bk/acx0/118646/bk_acx0_118646_sample.mp3. Digital audiobook in aax.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That´s true whether you´re writing a listicle or the words on a Slideshare deck or the words you´re reading right here, right now... And so being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It´s designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you´re a big brand or you´re small and solo. Sections include: * How to write better. (Or, for ´´adult-onset writers´´: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * ´´Things Marketers Write´´: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Today´s most comprehensive, up-to-date business presentation guidebookEasy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business PresentationsAs a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition, walks you through the entire visual presentation process and shows youstep-by-stephow to create compelling, memorable presentations.Business presentation tools have changed tremendously. A chart that once took ten hoursand ten co-workersto prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn´t changed, however, are the basics behind creating a powerful visualwhat to say, why to say it, and how to say it for the most impact.Say It With Charts, 4th Edition, reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today´s technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:How to prepare different types of chartspie, bar, column, line, or dotand when to use each Hands-on recommendations on lettering size, color choice, appropriate chart types, and more Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites ´´When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form.´´From Chapter 1Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, andin today´s rapid fire, ultra-competitive business environmentdelays or errors in communicating information are uncalled for, unaffordable...and unacceptable.Say It With Charts, 4th Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentationsholding your audience´s attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today´s digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including:Commandments for designing successful onscreen visuals Techniques for conveying your messages using visuals and visual metaphors How to decide when to use a chartand know when a chart could work against you Graphic representations of ineffective, counter-productive chartswith examples of how they could be improved Time- and money-saving methods to make one presentation template serve multiple audiences Hands-on practice projects and exercises to help you grasp each important concept Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultantsall those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today´s technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.
Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampagnen optimal strukturieren und steuern können und über welche Hebel Sie den Kanal YouTube zu einem Erfolg werden lassen.
Complete guide to starting a YouTube channel, getting more views & subscribers, and building a brand with videos! Unless you´ve been living under a rock (and we know you haven´t because you´re here right now), you know how gargantuan YouTube is. And any media platform the size of YouTube offers major financial opportunity. In this book, you´ll learn how to harness your creative impulses to build, promote, and monetize a YouTube channel. YouTube stars are breaking into Hollywood these days. Are you next? Here is a preview of what you´ll hear: Getting started with Youtube Creating content Your channel keywords and niche The way to go Know what your strengths are Publish videos frequently and consistently In business for yourself Understanding tags, descriptions, and titles Make money on Youtube Affiliate marketing Brand ambassador And much, much more! Take action today! Download and listen now! 1. Language: English. Narrator: Nick Dolle. Audio sample: http://samples.audible.de/bk/acx0/117656/bk_acx0_117656_sample.mp3. Digital audiobook in aax.
Video, fertig, los! Dieses Buch eignet sich speziell für Mitarbeitende in kleinen und mittelgrossen Unternehmen, die schnell und pragmatisch mit Video-Storytelling loslegen wollen. Das Thema Video-Storytelling ist für viele Unternehmen noch immer etwas Unbekanntes. Dieses Buch sorgt für Klarheit, zeigt die Chancen und Anwendungsgebiete auf und ermöglicht einen pragmatischen Einstieg in die neue Form der multisensorischen Mitarbeiter- und Kundenkommunikation. Mit Video-Storytelling lassen sich emotionale Unternehmensgeschichten audiovisuell über die eigene Website und soziale Medien verbreiten. Die Chance, dass ansprechend gemachte Videos viral weiterempfohlen werden, ist wesentlich grösser als bei statischen Kampagnen. Ein Handbuch mit innovativen Handlungsempfehlungen, Checklisten und diversen Praxisbeispielen, die aufzeigen, dass auch kleine, gewerbliche Firmen und mittelgrosse Unternehmen mit Video-Storytelling einen schnellen Einstieg finden und damit erfolgreich kommunizieren können. Jetzt wird alles anders und einfacher. Das erste Buch, welches das Wesentliche zum Thema Video-Storytelling in vier Kapiteln eingängig und nachvollziehbar erklärt und mit diversen Beispielen erlebbar macht. Einfacher geht es nicht mehr!
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. * Details the B.R.I.E.F. approach to distilling your message into a brief presentation * Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.