Discover the secrets to video marketing, and leverage its power to bring countless targeted, relevant visitors to your offers.... Video marketing is one of the fastest, easiest ways to earn big as an Internet marketer. So, you have a business, a blog, or some type of offer you´re trying to promote - an affiliate offer, your own offer, or what have you. There´s just one problem: Getting the word out about your offer is generally extremely difficult to do unless you have a few hundred thousand dollars lying around, which you can use to buy paid traffic. But for most people, that´s just not the case. If you do happen to have a few hundred thousand dollars you can put toward paid traffic, then no problem, that´s great. But for the rest of us, what can we do? When it comes to getting free traffic, most people turn to SEO as their primary solution. There´s traffic to be had with SEO, sure, but that is one slow process. Not only is it slow, but it´s also time-consuming, and if you want to hire a professional to do it, it´s going to cost you a fortune. These secrets and more will be revealed to you in this cutting-edge book, Video Marketing Excellence. The title says it all. It can quickly teach you how to become a pro at video marketing. You just have to be ready to learn and put these techniques into practice for your next video. So, what can video marketing do for you? With video marketing you can quickly make a stunning, professional-looking video and get countless people to view it, marketing your message, your product, your service, etc. throughout the web faster than with other marketing methods - without having to pay much at all. You can do it. You just need to know the tricks of the trade, and now, for the first time, we´re letting all the secrets loose to the world in this intense and information-packed book. 1. Language: English. Narrator: Millian Quinteros. Audio sample: http://samples.audible.de/bk/acx0/061906/bk_acx0_061906_sample.mp3. Digital audiobook in aax.
Right now, you may have the secret to changing the way people look at your business. If you are looking for new ways to drive traffic to your business, this is the book for you. It may be you want an understanding of how the video marketplace works and how to improve your current business processes. This book will reveal many great ways to make your business better and to expand your viewership in short order. Even if all you want to do is develop a working vocabulary of the viral video business, this book will meet your needs and expectations. Once you learn these powerful tools, tips, and techniques, your video career will be ready to launch. It will not only make your traffic flow better, it will make your site popularity and recidivism better. Don´t wait another minute. Learn how these simple steps will revolutionize your web presence and increase your website relevance. 1. Language: English. Narrator: Daniel Penz. Audio sample: http://samples.audible.de/bk/acx0/052248/bk_acx0_052248_sample.mp3. Digital audiobook in aax.
Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampagnen optimal strukturieren und steuern können und über welche Hebel Sie den Kanal YouTube zu einem Erfolg werden lassen.
Video, fertig, los! Dieses Buch eignet sich speziell für Mitarbeitende in kleinen und mittelgrossen Unternehmen, die schnell und pragmatisch mit Video-Storytelling loslegen wollen. Das Thema Video-Storytelling ist für viele Unternehmen noch immer etwas Unbekanntes. Dieses Buch sorgt für Klarheit, zeigt die Chancen und Anwendungsgebiete auf und ermöglicht einen pragmatischen Einstieg in die neue Form der multisensorischen Mitarbeiter- und Kundenkommunikation. Mit Video-Storytelling lassen sich emotionale Unternehmensgeschichten audiovisuell über die eigene Website und soziale Medien verbreiten. Die Chance, dass ansprechend gemachte Videos viral weiterempfohlen werden, ist wesentlich grösser als bei statischen Kampagnen. Ein Handbuch mit innovativen Handlungsempfehlungen, Checklisten und diversen Praxisbeispielen, die aufzeigen, dass auch kleine, gewerbliche Firmen und mittelgrosse Unternehmen mit Video-Storytelling einen schnellen Einstieg finden und damit erfolgreich kommunizieren können. Jetzt wird alles anders und einfacher. Das erste Buch, welches das Wesentliche zum Thema Video-Storytelling in vier Kapiteln eingängig und nachvollziehbar erklärt und mit diversen Beispielen erlebbar macht. Einfacher geht es nicht mehr!
The era of online video has arrived--now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the ´´Paul Revere of video blogging,´´ offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. * Examines success stories of how companies have used online video * Presents a series of plans and tools that businesses can follow as they expand onto the social web * Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you´re ready to take full advantage of online video´s many benefits, Get Seen is the one resource you need.
For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs. Features + Benefits For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs. Interaction between marketing research decisions and marketing management decisions is illustrated through several pedagogical tools, such as: Real Research: Vignettes featuring real companies that profile a wide range of businesses. Active Research: Short, integrated, managerially-oriented exercises in which students have the opportunity to do research on the Internet and play the role of a marketing researcher and a marketing manager. Experiential Research: Hands-on exercises that allow students to act out the research concepts discussed in the chapter. Decision Research: Scenarios that present a real-life marketing situation and ask the student to assume the role of a consultant and recommend appropriate marketing research and management decisions. Project Research: A real-life project covers all aspects of marketing research and is used as a running example throughout the text. Live Research: For instructors that would like to implement a marketing research project of their own, this text provides specific implementation steps in each chapter. Cases: Several cases have been added containing real data sets. Video Cases: Carefully written from a marketing research perspective, these cases also include video questions located at the end of each Part. Harvard Business School Cases: To further show the integration of marketing research with marketing management decisions, this text includes six Harvard Business School cases. Exercises (Questions, and Problems) Internet and Computer Exercises Activities (Role Playing, Fieldwork, and Group Discussions) NEW! Chapter on Structural Equation Modeling and Path Analysis to help students understand how to complete the set of univariate and multivariate statistical techniques commonly used in marketing research. The Most Extensive Help Available for Learning SPSS and Excel. This text provides help for running the SPSS and SAS programs used in each chapter in three ways: 1. Computerized demonstration movies that illustrate step-by-step instructions for every data analysis technique covered in the text. 2. Screen captures with notes illustrating step-by-step instructions. 3. Detailed step-by-step instructions given in each chapter. Stimulating Critical Thinking. The principles for critical thinking-including Socratic questioning, critical reading and writing, higher order thinking, and assessment-have been embodied in three comprehensive critical thinking cases, end-of-chapter review questions, applied problems, and group discussions. These materials have been designed based on the guidelines provided by the Foundation for Critical Thinking. Interrelationships Among Concepts. One or more concept maps have been given in each chapter to illustrate the interrelationships among concepts. These maps have been developed based on the principles and tools provided by the Institute for Human and Machine Cognition. Extensive and Pervasive Internet Coverage. This text discusses how the Internet can be integrated in each step of the marketing research process and how it can be used to implement the concepts discussed in each chapter. International Focus. Every chapter (except the data analysis Chapters 15 to 22) has a section entitled ´´International
Seems like everyone´s talking about influence marketing - or, more precisely, everyone in social media is fighting about it. Does it work? Do services like Klout, PeerIndex, and Kred deliver what they promise to deliver? What is influence, anyway, and do we really know how to measure it and get more of it? In Influence Marketing, two globally respected social media marketers bring empirical evidence and deep experience to these questions, and give you a start-to-finish blueprint for making influence marketing work in your organization. Reflecting their unsurpassed experience delivering winning social marketing campaigns for enterprises and organizations of all types, they demonstrate how to: * Identify real social influencers based on the context of their relationships, the emotional connections they´ve built with their audiences, and the situation(s) their influence is exerted within * Reverse engineer ´´influence paths,? moving from your end customer´s needs and desires back to their potential influencers * Implement effective predictive analysis of how specific influencers in unique micro-communities and within specific situations will impact their followers. *Create ´´adaptive influence paths? to your customers, enabling greater control and higher ROI in your campaigns * Leverage this influence marketing model in HR, customer service, PR, and beyond, so you can drive measurable results across the entire business.
The world is moving towards universal connectivity at a dizzying rate: thanks to the internet, there will be new ways to connect, converse, transact and experience the world that we cannot imagine today. Underpinning this whole system of connection is an infrastructure that generates a trail of data, a trail that not only tells us about human behaviour, but also tells us about consumer behaviour and market dynamics, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it to gain a competitive advantage.Creativity and Data Marketing helps senior marketing practitioners improve existing infrastructure, processes and activities to:1.Find new addressable markets2.Validate (or re-think) market demand3.Better understand the consumer4.Market test and improve the product/service/experience sold 5.Identify consumer touch points beyond paid media (including forums, editorial in blogs, native advertising, and word-of-mouth)6.Develop, support and apply greater creativity in communications7.Apply data effectively in ´creative´ fields such as advertising and marketing.
Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it´s also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you´ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you´ll find trusted, proven ways to get the most bang for your buck from the internet´s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
Content Marketing ist längst kein Trend mehr, sondern ein zeitgemäßes Kommunikationsinstrument. Immer mehr Unternehmen überzeugen Ihre Kunden mit guten Inhalten anstatt mit leeren Werbebotschaften. Schließlich hat sich einiges getan: Ging es früher einzig und allein um das Produkt, stehen im Content Marketing Themen und Interessen im Zentrum. Die Autorin zeigt, warum dieses Umdenken längst überfällig war, und bringt Sie in die Startposition für Ihr eigenes Content Marketing. Dabei führt Sie das Buch gezielt durch alle Schritte einer erfolgreichen Content Marketing Strategie. Neben den strategischen Grundlagen widmet sich die Autorin ausführlich der konkreten Umsetzung in Form von Text-, Bild-, Video- und interaktivem Content. Sie erfahren, welche Content-Formate es gibt, wie man zum optimalen Content-Mix kommt und was guten Content wirklich ausmacht. Dafür müssen Sie Ihr Unternehmen übrigens nicht gleich in ein Medienhaus verwandeln, aber so arbeiten sollten sie ab und zu schon. Wie das geht, zeigt Ihnen dieses Buch.