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Bottlenecks
27,50 € *
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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.Innovators in design and students of psychology will learn:The psychological processes determining users' perception of, engagement with, and recommendation of digital innovationsExamples of interfaces before and after simple psychological alignments that vastly enhanced their effectivenessStrategies for marketing and product development in an age of social media and behavioral targetingHypotheses for research that both academics and enterprises can perform to better meet users' needsWho This Book Is ForDesigners and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.Praise"Bottlenecks' is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products"Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age." - John Dirks, UX Director and Partner, Blink UX"Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both." - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Anbieter: Dodax AT
Stand: 22.01.2020
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Bottlenecks
26,74 € *
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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.Innovators in design and students of psychology will learn:The psychological processes determining users' perception of, engagement with, and recommendation of digital innovationsExamples of interfaces before and after simple psychological alignments that vastly enhanced their effectivenessStrategies for marketing and product development in an age of social media and behavioral targetingHypotheses for research that both academics and enterprises can perform to better meet users' needsWho This Book Is ForDesigners and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.Praise"Bottlenecks' is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products"Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age." - John Dirks, UX Director and Partner, Blink UX"Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both." - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Anbieter: Dodax
Stand: 22.01.2020
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UX Fundamentals for Non-UX Professionals
29,99 € *
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What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research. Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process. Every day, people gather around conference tables, jump onto phone calls, draw on whiteboards, stare at computer monitors, and try to build things - we all create. Increasingly, what we create is something digital. From apps to web sites, and from emails to video games, often the sole evidence of an experience appears on an illuminated screen. We design tiny worlds that thrive or perish at the whim of a device's on/off button. With this book you will be ready. What You'll LearnMaster the fundamentals of UX Acquire the skills to participate intelligently in discussions about UX design and researchUnderstand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy Who This Book Is For Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals, and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.

Anbieter: Dodax
Stand: 22.01.2020
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UX Fundamentals for Non-UX Professionals
30,92 € *
ggf. zzgl. Versand

What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research. Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process. Every day, people gather around conference tables, jump onto phone calls, draw on whiteboards, stare at computer monitors, and try to build things - we all create. Increasingly, what we create is something digital. From apps to web sites, and from emails to video games, often the sole evidence of an experience appears on an illuminated screen. We design tiny worlds that thrive or perish at the whim of a device's on/off button. With this book you will be ready. What You'll LearnMaster the fundamentals of UX Acquire the skills to participate intelligently in discussions about UX design and researchUnderstand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy Who This Book Is For Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals, and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.

Anbieter: Dodax AT
Stand: 22.01.2020
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The Insider's Guide to Independent Film Distrib...
23,74 € *
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Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease. As a result, producers and investors rarely recover their initial investment in the films they make. But don't be discouraged! Use this book to learn the realities of the market in advance and map out a winning distribution plan.This comprehensive manual for filmmakers and producers dedicated to film distribution and the marketplace could mean the difference between getting your film out to the public and keeping it "in the can. Learn how to sell your movie to a studio, a cable network, a video distributor, or an international buyer. Self-distribution and other alternatives to traditional distribution are also considered. In addition, you'll hear some success stories from producers and hear exactly what buyers are seeking.Stacey Parks has worked with hundreds of hungry filmmakers to get their films a distribution deal and knows how frustrating the whole process can be. Let her show you how you can take control of your filmmaking career and start getting your work seen by audiences with a few little-known distribution secrets.Features include:. Interviews and case studies with producers and distributors. Ten ways to market your film for self-distribution. Sales projections per territory. Distribution resources listings. Negotiation tips for distribution agreements. Sample distribution agreements. What you must know to get your independent film distributed. Written by a distributor who knows the process inside and out. Interviews with buyers and acquisitions executives from every sector of the business on what kinds of films they look for, what they're sick of seeing, and how their acquisitions processes work. Website features sample distribution agreements, budgets, and more!New to this edition:. Completely updated for modern distribution practices (broadcast, DVD, VOD, and other kinds of distribution deals). New coverage on crowd-funding, social media, film marketing, and deal memos. Get the best inside distribution secrets from brand new interviews with an international cast of directors, producers, and distribution experts who share their experiences. Companion website features helpful downloadable forms and templates, sample distribution memos, and a great resource section Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease. As a result, producers and investors rarely recover their initial investment in the films they make. But don't be discouraged! Use this book to learn the realities of the market in advance and map out a winning distribution plan. This comprehensive manual for filmmakers and producers dedicated to film distribution and the marketplace could mean the difference between getting your film out to the public and keeping it "in the can." Learn how to sell your movie to a studio, a cable network, a video distributor, or an international buyer. Self-distribution and other alternatives to traditional distribution are also considered. In addition, you'll hear some success stories from producers and hear exactly what buyers are seeking. Stacey Parks has worked with hundreds of hungry filmmakers to get their films a distribution deal and knows how frustrating the whole process can be. Let her show you how you can take control of your filmmaking career and start getting your work seen by audiences with a few little-known distribution secrets. Features include: . Interviews and case studies with producers and distributors . Ten ways to market your film for self-distribution . Sales projections per territory . Distribution resources listings . Negotiation tips for distribution agreements . Sample distribution agreements . What you must know to get your independent film distributed . Written by a distributor who knows the process inside and out . Interviews with buyers and acquisitions executives from every sector of the business on what kinds of films they look for, what they're sick of seeing, and how their acquisitions processes work . Website features sample distribution agreements, budgets, and more!New to this edition: . Completely updated for modern distribution practices (broadcast, DVD, VOD, and other kinds of distribution deals) . New coverage on crowd-funding, social media, film marketing, and deal memos . Get the best inside distribution secrets from brand new interviews with an international cast of directors, producers, and distribution experts who share their experiences . Companion website features helpful downloadable forms and templates, sample distribution memos, and a great resource sectionWhat you must know to get your independent film distributedWritten by a distributor who knows the process inside and outInterviews with buyers and acquisitions executives from every sector of the business on what kinds of films they look for, what they're sick of seeing, and how their acquisitions processes work

Anbieter: Dodax AT
Stand: 22.01.2020
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Video Marketing Strategy
19,99 € *
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Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.

Anbieter: buecher
Stand: 22.01.2020
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Video Marketing Strategy
19,99 € *
ggf. zzgl. Versand

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.

Anbieter: buecher
Stand: 22.01.2020
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Video Marketing Pro: Professional Video Marketi...
9,95 € *
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Online video has burst onto the scene as arguably the best promotion strategy for both large and small business alike! Whatever your business is, video gives you more opportunities to expand your brand and share you message with the world at a very affordable cost. Establishing a good video marketing strategy is a "must have" strategy if you want to build a business online in today's day in age! Here is just a sample of what you will learn: Best places to use video marketing Four steps to creating a great video marketing campaign Creating videos Video equipment (for all types of videos) Six types of viral videos More great ideas to make videos about How to make your video stand out from your competitors Top seven video marketing distribution sites Three keys to success with video marketing Video marketing metrics (what you should be tracking) Bonus: YouTube SEO for top Google rankings (checklist) You literally cannot get these video marketing strategies anywhere unless you are willing to pay much more! So listen to Video Marketing Pro today! 1. Language: English. Narrator: Mark Moseley. Audio sample: http://samples.audible.de/bk/acx0/034869/bk_acx0_034869_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.01.2020
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Don't Go Viral: The Video Marketing Growth Path...
9,95 € *
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Marketing gurus everywhere are telling you to invest in video. You might be tempted to rush into production or launch a hasty campaign, but not so fast! You probably have a limited budget, and the stakes are too high to overspend on mediocre content. So if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more. As the first employee and senior account manager at the New York animation studio IdeaRocket, Dan Englander worked with Venmo, Electronic Arts, and many Fortune 500s. From his experiences, he lays out a step-by-step blueprint for achieving results from video marketing. Don't Go Viral will teach you to rethink and leverage the most powerful marketing medium. Learn how to: Find target ROI: Use a 5-step process. Know what you hope to gain before spending money. Model your results: Review relevant case studies and plan for success. Win with YouTube: Develop the right expectations and strategy for the largest video network. Learn the nuanced approach used by advanced marketers. Fit video marketing into your funnel: Avoid squandering your video's power. Show it to the right audience at the right time. Apply distribution strategies, tools, and hacks: Access a library of specific methods for increasing your conversions, sales, and audience. Video can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy. Don't Go Viral will start you on the right path. 1. Language: English. Narrator: Michelle Murillo. Audio sample: http://samples.audible.de/bk/acx0/050036/bk_acx0_050036_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.01.2020
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