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ISBN Fundamentals of Marketing 408 Seiten Englisch
55,60 € *
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Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not?Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice.Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestlé, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, andhow it can be used to promote a company's success.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics.A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to testyour learning and explore key concepts further.Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.The book is accompanied by an Online Resource Centre that features:For everyone:Case Insight videosLibrary of video linksWorksheetsFor students:Author audio podcastsMultiple-choice questionsFlashcard glossariesEmployability guidance and marketing careers insightsInternet activitiesResearch insightsWeb linksFor lecturers:VLE contentPowerPoint slidesTest bankEssay questionsTutorial activitiesMarketing resource bankPointers on answering the discussion question at the end of each chapter of the bookFigures and tables from the book in electronic formatTranscripts of the Case Insight videos

Anbieter: Dodax
Stand: 26.01.2020
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Online Marketing Inside Out
5,57 € *
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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:The changing face of marketingThe new frontier of PR and mediaUsing your web site to generate incomeGetting the most from the search engine crowdPromote your message through socializingImplementing profitable email marketing campaignsGetting others to sell your products for youSpreading your message through online advertising.

Anbieter: Dodax AT
Stand: 26.01.2020
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Online Marketing Inside Out
5,36 € *
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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:The changing face of marketingThe new frontier of PR and mediaUsing your web site to generate incomeGetting the most from the search engine crowdPromote your message through socializingImplementing profitable email marketing campaignsGetting others to sell your products for youSpreading your message through online advertising.

Anbieter: Dodax
Stand: 26.01.2020
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O'Reilly The New Community Rules Software-Handb...
12,89 € *
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness* Learn the art of conversation marketing, and how social media thrives on honesty and transparency* Manage and enhance your online reputation through the social web* Tap into the increasingly influential video and podcasting market* Discover which tactics work -- and which don't -- by learning about what other marketers have triedMany consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Anbieter: Dodax
Stand: 26.01.2020
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Mostly Codeless Game Development
41,79 € *
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Get a head start in your game development career with this all-genre guide for absolute beginners. Whether you're into action games, role-playing games, or interactive fiction, we've got you covered. Mostly Codeless Game Development empowers new developers with little or no previous programming experience and explores all major areas of game development in a succinct, entertaining fashion. Have you dreamed of making your own video game? Do you find the prospect daunting? Fear not. A new generation of game engines has emerged. Lengthy and complicated feats of programming are largely a thing of the past in video game development. To create commercially viable games you simply need the right tools, many of which are discussed in this book. A gigantic software team isn't a must-have prerequisite for success. The one-person operation is back. What You Will Learn Master the concepts and jargon used in game creation for the beginnerFind the best game development suite for your projectMake the most out of related graphics and audio production softwareDiscover video game marketing essentials Who This Book Is For People with no programming experience who desire a career in the video game industry as producers or independent, single-person developers.

Anbieter: Dodax AT
Stand: 26.01.2020
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Mostly Codeless Game Development
40,65 € *
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Get a head start in your game development career with this all-genre guide for absolute beginners. Whether you're into action games, role-playing games, or interactive fiction, we've got you covered. Mostly Codeless Game Development empowers new developers with little or no previous programming experience and explores all major areas of game development in a succinct, entertaining fashion. Have you dreamed of making your own video game? Do you find the prospect daunting? Fear not. A new generation of game engines has emerged. Lengthy and complicated feats of programming are largely a thing of the past in video game development. To create commercially viable games you simply need the right tools, many of which are discussed in this book. A gigantic software team isn't a must-have prerequisite for success. The one-person operation is back. What You Will Learn Master the concepts and jargon used in game creation for the beginnerFind the best game development suite for your projectMake the most out of related graphics and audio production softwareDiscover video game marketing essentials Who This Book Is For People with no programming experience who desire a career in the video game industry as producers or independent, single-person developers.

Anbieter: Dodax
Stand: 26.01.2020
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ISBN Web Marketing For Dummies, 2nd Edition Buc...
3,86 € *
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Boost your bottom line with your $25 Google AdWords credit - see insideThe Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!* Prepare your plan - set goals, define your market, know why people buy, and craft an online marketing plan* Draw them in - learn what makes an effective online storefront and what your site must offer to encourage shoppers* Direct mail, 21st Century style - use e-mail marketing effectively and spread the word via e-newsletters* Improve search engine rankings - optimize your site and search terms with best practices and online tools* Be a smart shopper - develop a pay-per-click and banner ad strategy that ensures you get your money's worth* Keep it legal - safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies* Tease 'em with technology - entice customers with video, blogs, Webinars, podcasts, or widgets on your site* Analyze - track site activity with Web analytics, interpret sales statistics, and determine where problems originateOpen the book and find:* Search engines where you can submit your site for free* Great ways to encourage visitors to come back* A glossary of terms you should know* Sites that help you research your market* Secrets for attracting attention and keeping visitors interested* Ten free ways to market your site* Ways to gain subscribers for your online newsletter* Tips for generating leads

Anbieter: Dodax AT
Stand: 26.01.2020
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ISBN Web Marketing For Dummies, 2nd Edition Buc...
3,86 € *
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Boost your bottom line with your $25 Google AdWords credit - see insideThe Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!* Prepare your plan - set goals, define your market, know why people buy, and craft an online marketing plan* Draw them in - learn what makes an effective online storefront and what your site must offer to encourage shoppers* Direct mail, 21st Century style - use e-mail marketing effectively and spread the word via e-newsletters* Improve search engine rankings - optimize your site and search terms with best practices and online tools* Be a smart shopper - develop a pay-per-click and banner ad strategy that ensures you get your money's worth* Keep it legal - safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies* Tease 'em with technology - entice customers with video, blogs, Webinars, podcasts, or widgets on your site* Analyze - track site activity with Web analytics, interpret sales statistics, and determine where problems originateOpen the book and find:* Search engines where you can submit your site for free* Great ways to encourage visitors to come back* A glossary of terms you should know* Sites that help you research your market* Secrets for attracting attention and keeping visitors interested* Ten free ways to market your site* Ways to gain subscribers for your online newsletter* Tips for generating leads

Anbieter: Dodax
Stand: 26.01.2020
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Marketing
65,80 € *
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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . Get 12 months FREE access to an interactive eBook when purchasing the paperback Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style.Suitable as core reading for undergraduate marketing students. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526426321 ). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax AT
Stand: 26.01.2020
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