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Global Marketing (eBook, ePUB)
32,08 € *
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"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the 'Internet of Everything', which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there's one textbook that today's students and tomorrow's marketers need to read, it's Svend Hollensen's world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK "The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.” Elisabeth Götze, Vienna University of Economics and Business "Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. " Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Student resources specifically written to complement this textbook are at www.pearsoned.co.uk/hollensen

Anbieter: buecher
Stand: 04.07.2020
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Global Marketing (eBook, ePUB)
32,08 € *
ggf. zzgl. Versand

"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the 'Internet of Everything', which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there's one textbook that today's students and tomorrow's marketers need to read, it's Svend Hollensen's world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK "The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.” Elisabeth Götze, Vienna University of Economics and Business "Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. " Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Student resources specifically written to complement this textbook are at www.pearsoned.co.uk/hollensen

Anbieter: buecher
Stand: 04.07.2020
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International Search Engine Marketing with YouT...
12,99 € *
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International Search Engine Marketing with YouTube Videos ab 12.99 € als pdf eBook: Changes in competitive conditions with video ads. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 04.07.2020
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Smarter Branding without Breaking the Bank: Fiv...
9,95 € *
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You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries and has offices in both the United States and Asia. Create a permanent marketing mindset for you and your team. Walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues - starting today. To find out about the companion workbook and video course, visit Smarter-Branding.com. 1. Language: English. Narrator: Brenda Bence. Audio sample: http://samples.audible.de/bk/acx0/001916/bk_acx0_001916_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.07.2020
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Shoot Edit Share
40,99 € *
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Shoot Edit Share ab 40.99 € als Taschenbuch: Video Production for Mass Media Marketing Advertising and Public Relations. Aus dem Bereich: Bücher, English, International, Englische Taschenbücher,

Anbieter: hugendubel
Stand: 04.07.2020
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Women in Gaming: 100 Professionals of Play
18,91 € *
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Featuring intriguing interviews from 100 influential women in gaming, learn how women have played -- and will continue to play -- important roles in the burgeoning video game industry. Women in Gaming: 100 Professionals of Play is a celebration of women's accomplishments in the video game industry, ranging from high-level executives to programmers to pro-gamers. This insightful and celebratory book highlights women who helped establish the industry, women who disrupt it, women who fight to diversify it, and young women who will someday lead it. Featuring household names and unsung heroes, each individual profiled plays an important role in the gaming industry. A select few of the remarkable women featured in this book include: Ashly Burch: Emmy-winning writer and voice actress. Carol Shaw: Early industry programmer, designer, and Industry Icon award recipient. Tracy Fullerton: Designer & director of USC Game Innovation Lab. Emily Greer: Cofounder & CEO of Kongregate. Perrin Kaplan, Former vice president of marketing for Nintendo of America. Jane Ng: Senior game artist at Valve. Patricia Vance: Longtime ESRB president & founder of the International Age Rating Coaltion. Karisma Williams: Xbox & Oculus VR Senior UI/UX Designer. Lorraine McLees: Art Lead at Bungie. Rebecca Heineman: Programmer and founding member of Interplay Productions. Key Selling Points 100 Professionals of Play: Interviews and Special Features with 100 diverse and prominent women highlighting their impact on the gaming industry in the fields of design, programming, animation, marketing, voiceover, and many more. Pro Tips: Practical and anecdotal advice from industry professionals for young adults working toward a career in the video game industry. Essays: Short essays covering various topics affecting women in gaming related careers, including "Difficult Women: The Importance of Female Characters Who Go Beyond Being Strong," "NPC: On Being Unseen in the Game Dev Community," and "Motherhood and Gaming: How Motherhood Can Help -- Not Hurt -- a Career." "A Day in the Life of" Features: An inside look at a typical day in the gaming industry across several vocations, including a streamer, a voice actor, and many more.

Anbieter: buecher
Stand: 04.07.2020
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Women in Gaming: 100 Professionals of Play
18,91 € *
ggf. zzgl. Versand

Featuring intriguing interviews from 100 influential women in gaming, learn how women have played -- and will continue to play -- important roles in the burgeoning video game industry. Women in Gaming: 100 Professionals of Play is a celebration of women's accomplishments in the video game industry, ranging from high-level executives to programmers to pro-gamers. This insightful and celebratory book highlights women who helped establish the industry, women who disrupt it, women who fight to diversify it, and young women who will someday lead it. Featuring household names and unsung heroes, each individual profiled plays an important role in the gaming industry. A select few of the remarkable women featured in this book include: Ashly Burch: Emmy-winning writer and voice actress. Carol Shaw: Early industry programmer, designer, and Industry Icon award recipient. Tracy Fullerton: Designer & director of USC Game Innovation Lab. Emily Greer: Cofounder & CEO of Kongregate. Perrin Kaplan, Former vice president of marketing for Nintendo of America. Jane Ng: Senior game artist at Valve. Patricia Vance: Longtime ESRB president & founder of the International Age Rating Coaltion. Karisma Williams: Xbox & Oculus VR Senior UI/UX Designer. Lorraine McLees: Art Lead at Bungie. Rebecca Heineman: Programmer and founding member of Interplay Productions. Key Selling Points 100 Professionals of Play: Interviews and Special Features with 100 diverse and prominent women highlighting their impact on the gaming industry in the fields of design, programming, animation, marketing, voiceover, and many more. Pro Tips: Practical and anecdotal advice from industry professionals for young adults working toward a career in the video game industry. Essays: Short essays covering various topics affecting women in gaming related careers, including "Difficult Women: The Importance of Female Characters Who Go Beyond Being Strong," "NPC: On Being Unseen in the Game Dev Community," and "Motherhood and Gaming: How Motherhood Can Help -- Not Hurt -- a Career." "A Day in the Life of" Features: An inside look at a typical day in the gaming industry across several vocations, including a streamer, a voice actor, and many more.

Anbieter: buecher
Stand: 04.07.2020
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Food and Beverage Management
39,66 € *
ggf. zzgl. Versand

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, covering consumers, the environment andethical concerns as well as developments in technology. New to this edition: New chapter: Classifying food and drink service operations. New international case studies throughout covering the latest industry developments within a wide range of businesses. Enhanced coverage of financial aspects, including forecasting and menu pricing with respective examples of costings. New coverage of contemporary trends, including events management, use of technology, use of social media in marketing, customer management and environmental concerns, such as sourcing, sustainability and waste management. Updated companion website, including new case studies, PowerPoint slides, multiple choice questions, revision notes, true or false questions, short answer questions and new video and web links per chapter. It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowledge as they progress. Written by a team of authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.

Anbieter: buecher
Stand: 04.07.2020
Zum Angebot
Food and Beverage Management
39,66 € *
ggf. zzgl. Versand

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, covering consumers, the environment andethical concerns as well as developments in technology. New to this edition: New chapter: Classifying food and drink service operations. New international case studies throughout covering the latest industry developments within a wide range of businesses. Enhanced coverage of financial aspects, including forecasting and menu pricing with respective examples of costings. New coverage of contemporary trends, including events management, use of technology, use of social media in marketing, customer management and environmental concerns, such as sourcing, sustainability and waste management. Updated companion website, including new case studies, PowerPoint slides, multiple choice questions, revision notes, true or false questions, short answer questions and new video and web links per chapter. It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowledge as they progress. Written by a team of authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.

Anbieter: buecher
Stand: 04.07.2020
Zum Angebot