Angebote zu "Innovation" (216.712 Treffer)

Design Driven Innovation
31,99 € *
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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don´t push new technologies; they push new meanings. It´s about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo´s Wii or Apple´s iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls ´´interpreters´´ - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.

Anbieter: buecher.de
Stand: 13.06.2019
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Innovation and Marketing in the Video Game Indu...
119,49 €
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52,99 € *
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(119,49 € / in stock)

Innovation and Marketing in the Video Game Industry:Avoiding the Performance Trap David Wesley, Gloria Barczak

Anbieter: Hugendubel.de
Stand: 04.06.2019
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The Service Innovation Handbook
23,99 € *
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This is an action-oriented book for managers and entrepreneurs searching for ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. It is directed at the business world and combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates.

Anbieter: buecher.de
Stand: 13.06.2019
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Video-Marketing mit YouTube
27,99 € *
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Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampagnen optimal strukturieren und steuern können und über welche Hebel Sie den Kanal YouTube zu einem Erfolg werden lassen.

Anbieter: buecher.de
Stand: 13.06.2019
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Managing Innovation, Design 2e
82,99 € *
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There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity 2nd edition brings these three strands together in a discussion built around a collection of up-to-date case studies. New features to this edition: * Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium * Exploration of leading edge topics such as understanding discontinuous innovation, open innovation and user-led innovation * The new chapter is supported with two new case studies * Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples. * General expansion and revision of other chapters according to current research Managing Innovation, Design and Creativity, 2nd edition has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations. Dr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.

Anbieter: buecher.de
Stand: 13.06.2019
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Video-Storytelling
39,00 € *
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Video, fertig, los! Dieses Buch eignet sich speziell für Mitarbeitende in kleinen und mittelgrossen Unternehmen, die schnell und pragmatisch mit Video-Storytelling loslegen wollen. Das Thema Video-Storytelling ist für viele Unternehmen noch immer etwas Unbekanntes. Dieses Buch sorgt für Klarheit, zeigt die Chancen und Anwendungsgebiete auf und ermöglicht einen pragmatischen Einstieg in die neue Form der multisensorischen Mitarbeiter- und Kundenkommunikation. Mit Video-Storytelling lassen sich emotionale Unternehmensgeschichten audiovisuell über die eigene Website und soziale Medien verbreiten. Die Chance, dass ansprechend gemachte Videos viral weiterempfohlen werden, ist wesentlich grösser als bei statischen Kampagnen. Ein Handbuch mit innovativen Handlungsempfehlungen, Checklisten und diversen Praxisbeispielen, die aufzeigen, dass auch kleine, gewerbliche Firmen und mittelgrosse Unternehmen mit Video-Storytelling einen schnellen Einstieg finden und damit erfolgreich kommunizieren können. Jetzt wird alles anders und einfacher. Das erste Buch, welches das Wesentliche zum Thema Video-Storytelling in vier Kapiteln eingängig und nachvollziehbar erklärt und mit diversen Beispielen erlebbar macht. Einfacher geht es nicht mehr!

Anbieter: buecher.de
Stand: 13.06.2019
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What Customers Want: Using Outcome-Driven Innov...
22,99 € *
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From the Back Cover ´´Ulwick´s outcome-driven programs bring discipline and predictability to the often random process of innovation.´´--Clayton Christensen, author of The Innovator´s Solution´´We are institutionalizing across the entire company desired outcomes as the essential form of customer input we collect in research, and we´ve seen the powerful results it´s had in our product development, marketing, and sales groups.´´--Jeff Baker, Senior Market Research Manager, Corporate Market Research, Microsoft´´Outcome-driven thinking made it possible for us to hit a home run in the mature and competitive circular saw market. The Bosch CS20 is a breakthrough innovation and a hit with both users and our channel partners.´´ --Jason Schickerling, Product Manager, Bosch CS20´´Being outcome-driven enabled us to grow our market share in the angioplasty balloon market from less than 1 percent to over 20 percent and to create the stent, which became a billion-dollar business in less than two years.´´--Rick Faleschini, Vice President of Marketing, Johnson & Johnson´´This approach enabled us to devise breakthrough Web-based service solutions and to make valued operational process changes. Knowing where to focus our creativity made all the difference in the world.´´--Paul Zarookian, Executive Vice President, Financing Division, A. I. Imperial´´This methodology was used to create the PRO7150 and the TalkAbout--two of our best-selling radio products to date. It was also used to build a valuable patent portfolio in the fuel cell market without making a large investment in technology.´´--Dr. Robert Pennisi, Director, Advanced Product Technology Center, Motorola

Anbieter: buecher.de
Stand: 13.06.2019
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Agil verhandeln mit Telefon, E-Mail, Video, Cha...
19,95 € *
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Ob am Telefon, via E-Mail, im Online-Chat oder per Videokonferenz, immer mehr Verhandlungen spielen sich jenseits des klassischen Face-to-Face-Formats ab. Nahezu jeder Mitarbeiter muss sich auf wechselnde Settings einrichten. Darüber hinaus sind für die verschiedenen Situationen adäquate und mediengerechte Verhandlungsstrategien erforderlich. Das Buch liefert Tools und Verhaltenstipps für Verhandlungen via Telefon-, Videokonferenz, E-Mail, Online-Chat und für die Teilnahme an E-Auctions, um gut vorbereitet in jede Verhandlungssituation zu gehen.

Anbieter: buecher.de
Stand: 13.06.2019
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Global Marketing
71,99 € *
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Global Marketing equips students with knowledge, tools and techniques to be genuinely competitive. It covers social media, innovation, and ethics - not found in competing books - as well as a truly international treatment of key marketing principles.

Anbieter: buecher.de
Stand: 13.06.2019
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