Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social-media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools to positively affect their bottom line. 1. Language: English. Narrator: Scott Peterson. Audio sample: http://samples.audible.de/bk/gdan/000368/bk_gdan_000368_sample.mp3. Digital audiobook in aax.
Warning: Do not listen to this audiobook if you hate moneyFacebook is the most popular and effective social media to advertise a product or a business. It has more than 1.8 billion active users and several ad formats. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Social Media Marketing and Instagram Marketing will help you sell almost anything. This audiobook covers the latest strategies that are working on Facebook right now.Instagram is one of the most effective social media to advertise a product or a business. It has more than 800 million users.YouTube has changed our world - from how we view video to how we connect and market - opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right road map, you too could be en route to real influence and income.What makes this book different? Here are some of the things you can take away from the audiobook:Facebook:More than 10 incredible Facebook features including one that allows you to interact with potential customers without sending them a private messageHow to leverage the Facebook Ads Manager to create highly profitable Facebook Ads while keeping ad costs extremely lowHow to set up a highly converting sales funnel YouTube:How the YouTube algorithm works in 2019Proper use of titles, descriptions, and thumbnailsHow to engage with your commentsThe top techniques for making quality content on YouTubeInstagram Marketing:This audiobook should be a book on advanced Instagram strategies to grow an audience and to monetize the followers. This audiobook should contain up-to-date information on what’s working and what’s not. Also includes secrets form succe 1. Language: English. Narrator: Jason Belvill, Robert Plank. Audio sample: http://samples.audible.de/bk/acx0/154235/bk_acx0_154235_sample.mp3. Digital audiobook in aax.
Learn how to make money with content marketing. If you are confused about just what content marketing is all about, don't worry you aren't alone. The phrase content marketing is a relatively new umbrella term for quite a few different things that many online entrepreneurs have been doing for years including things like creating targeted content and communicating directly with their target audience. If you are interested in discovering what it is really all about then Content Marketing: Step by Step Beginner Guide for Making Money Online is the book that you have been waiting for. At its most basic, content marketing is all about generating content that people are interested in interacting with and then marketing it to your target audience so that they can take advantage of all the great content you have created. The specifics of the content, be it social media posts, white papers, video content, podcasts or blog posts don't matter as much as the fact that generating the content allows you to connect with a target audience and to build a relationship with them that you can then utilize in one of the several different ways to create revenue both in the short and the long term. Content marketing is the future of online sales and this book can help to ensure that you are on the forefront and are ready to make good money in the process. No matter what you are truly passionate about, there is a captive audience out there just waiting for you come along and start creating the type of content that speaks to them on a meaningful level and, if you do it right, even be willing to pay you for the privilege of doing so. If you have dreams of giving up your traditional 9 to 5 and joining the millions of individuals who make a successful living online then the details found inside can be your key to living your dreams. Don't let the opportunity to create useful content that people are anxious to read, and get paid for doing. 1. Language: English. Narrator: Dean Eby. Audio sample: http://samples.audible.de/bk/acx0/097841/bk_acx0_097841_sample.mp3. Digital audiobook in aax.
WARNING: Do Not Read This Book If You Hate Money Facebook and Instagram are two of the most popular and effective social media platforms to advertise a product or a business. They have more than 1.8 billion and 800 million active users, respectively. Nowadays, people spend a tremendous amount of time on their phone, and if you learn to target the right audience Facebook Advertising and Instagram Marketing will help you sell almost anything. This book covers the latest strategies that are working on both platforms right now. YouTube has changed our world - from how we view video to how we connect and market - opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And with the right roadmap, you too could be en route to real influence and income.What makes this book different? Here are some of the things you can take away from the book: Facebook: More than 10 incredible Facebook features including one that allow you to interact with potential customers without sending them a private message! How to open a business page using two-layer permission model that allows you to securely maintain and manage your Pages. How to leverage the Facebook Ads Manager to create highly profitable Facebook Ads. How to create an effective customer avatar that will boost your conversion rates and keep ad costs low.How to set up a highly converting sales funnel A case study that shows you, step-by-step, how you can make $10,000 plus each month with Facebook Advertising.YouTube:How the YouTube algorithm works in 2019.Proper use of titles, descriptions, and thumbnails.How to engage with your comments.How to monetize your YouTube channel.How to explode your YouTube channel's growth in less than three months!T 1. Language: English. Narrator: Jason Belvill. Audio sample: http://samples.audible.de/bk/acx0/152465/bk_acx0_152465_sample.mp3. Digital audiobook in aax.
People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline, Content Marketing respond to consumers' expectations, Storytelling is key to success, the discipline is facing several barriers.
Video search engine optimization is a new trend on the internet. Increasing demand for video searching has persuaded business companies to spend more on video search engines as a marketing strategy. Therefore designing video search engines have become a lucrative and imaginary trend. Most of existing video search engines uses their own video repositories (databases) for storing video data to fulfill video requirements of Internet users and it costs more money because video files need more storage capacity and wide range of movies are needed to satisfy users and it is unaffordable for individuals and small business organizations. Metasearch engine is the ideal solution to develop video search engine with minimum effort and cost. Developing a metasearch is supported by a variety of web technologies and programming skills. This research project concerns about creating a server-based metasearch engine, "AVQUICK" to search multiple video search engines to extract top videos for given user queries and to re-rank results to give better video experience for users.
High Quality Content by WIKIPEDIA articles! In the past two decades, Apple Inc. has become well-known for its advertisements, which are designed to reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns include the "1984" Super Bowl commercial, the 1990s Think Different campaign, and the "iPod people" of the 2000s. Apple's portable music player, the iPod, has been showcased as a piece of contemporary art in New York's Museum of Modern Art. Since the original Macintosh Super Bowl commercial in 1984, which mimicked imagery from George Orwell's 1984, Apple has maintained a style of homage to contemporary visual art in many of its more famous ad campaigns. For example, the Think Different campaign linked Apple to famous social figures including artist John Lennon and social activist Mahatma Gandhi. Apple has been criticized for its sometimes questionable use of modern art as an inspiration for its marketing campaigns at times re-creating a short film or music video shot-by-shot for its commercials.
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.Similar to the first "Transitioned Media" book, Transitioned Media: A Turning Point into the Digital Realm , this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.
Welcome to the Real Fast Results podcast! This episode features Bruce Jones, who is a #1 bestselling author, graphic designer, and product developer. Bruce actually writes, speaks, and consults on publishing, social media, blogging, video, and general marketing. He's also the creator of WorldofMaps.com. One of the things that's interesting about this site is that it is partially built upon the use of public domain materials. Essentially, he created editable PowerPoint maps and now sells them worldwide to individuals, corporations, educational institutions, and even the federal government. He's also an illustrator of maps, and his maps have been used for business and sales presentations worldwide. Bruce is the author and/or creator of 40 books on geography, music, business, children's and coloring. He also practices Tai Chi. With the release of Seven Steps to Publishing Your Book, Bruce has been able to bring forth his experience and knowledge to the world.