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Viral Marketing and its effects on consumer beh...
49,90 € *
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The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users, as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).

Anbieter: Dodax
Stand: 20.01.2020
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Viral Marketing and its effects on consumer beh...
51,30 € *
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The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users, as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).

Anbieter: Dodax AT
Stand: 20.01.2020
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Voyages Television
35,00 € *
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High Quality Content by WIKIPEDIA articles! Voyages Television is a global platform for the marketing of luxury travel destinations and the distribution of luxury travel products across television, the Internet, Internet television (IPTV) and Video on Demand. The Company's focus is on the six major markets (China, India, Japan, USA, UK and Germany) which account for a large percentage of the luxury travel market.Headquartered in Hong Kong with production operations in Hanover, Shanghai, Mumbai, Taipei and New York, Voyages is currently available to over 40 million cable and satellite television homes on a 24 hour a day basis, as well as via the Internet. The Company plans to launch a Video On Demand product in 2007 and broadband television product (IPTV) in early 2008.

Anbieter: Dodax AT
Stand: 20.01.2020
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Marketing
65,80 € *
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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . Get 12 months FREE access to an interactive eBook when purchasing the paperback Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style.Suitable as core reading for undergraduate marketing students. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526426321 ). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax AT
Stand: 20.01.2020
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Marketing
64,00 € *
ggf. zzgl. Versand

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . Get 12 months FREE access to an interactive eBook when purchasing the paperback Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style.Suitable as core reading for undergraduate marketing students. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526426321 ). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax
Stand: 20.01.2020
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Reshaping Society through Analytics, Collaborat...
106,99 € *
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This volume explores emerging research and pedagogy in analytics, collaboration, and decision support with an emphasis on business intelligence and social media. In general, the chapters help understand where technology involvement in human decisions is headed. Reading the chapters can help understand the opportunities and threats associated with the use of information technology in decision making. Computing and information technologies are reshaping our global society, but they can potentially reshape it in negative as well as positive ways. Analytics, collaboration and computerized decision support are powerful decision aiding and decision making tools that have enormous potential to impact crisis decision making, regulation of financial systems, healthcare decision making and many more important decision domains.Many information technologies can potentially support, assist and even decide for human decision makers. Despite the potential, some researchers think that we know the answers to how these technologies will change society. The "Wisdom of Crowds" or "Big Data" become the topic of the day and are soon replaced with new marketing terms. In many ways, mobile technology is just another form factor to adapt decision support capabilities too and experiment with new capabilities. The cloud is a nebulous metaphor that adds to the mystery of information technology. Wireless technology enables the ubiquitous presence of analytics and decision support. With new networking capabilities, collaboration is possible anywhere and everywhere using voice, video and text. Documents can be widely shared and massive numbers of documents can be carried on a small tablet computer. Recent developments in technologies impact the processes organizations use to make decisions. In addition, academics are looking for ways to enhance their pedagogy to train students to be more adept in understanding how emerging technology will be used effectively for decision making in organizations.The chapters are based on papers originally reviewed at the Special Interest Group on Decision Support Systems (SIGDSS) Workshop at the 2013 International Conference on Information Systems (ICIS 2013). Ultimately this volume endeavors to find a balance between systematizing what we know, so we can teach our findings from prior research better, and stimulating excitement to move the field in new directions.

Anbieter: Dodax
Stand: 20.01.2020
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Reshaping Society through Analytics, Collaborat...
109,99 € *
ggf. zzgl. Versand

This volume explores emerging research and pedagogy in analytics, collaboration, and decision support with an emphasis on business intelligence and social media. In general, the chapters help understand where technology involvement in human decisions is headed. Reading the chapters can help understand the opportunities and threats associated with the use of information technology in decision making. Computing and information technologies are reshaping our global society, but they can potentially reshape it in negative as well as positive ways. Analytics, collaboration and computerized decision support are powerful decision aiding and decision making tools that have enormous potential to impact crisis decision making, regulation of financial systems, healthcare decision making and many more important decision domains.Many information technologies can potentially support, assist and even decide for human decision makers. Despite the potential, some researchers think that we know the answers to how these technologies will change society. The "Wisdom of Crowds" or "Big Data" become the topic of the day and are soon replaced with new marketing terms. In many ways, mobile technology is just another form factor to adapt decision support capabilities too and experiment with new capabilities. The cloud is a nebulous metaphor that adds to the mystery of information technology. Wireless technology enables the ubiquitous presence of analytics and decision support. With new networking capabilities, collaboration is possible anywhere and everywhere using voice, video and text. Documents can be widely shared and massive numbers of documents can be carried on a small tablet computer. Recent developments in technologies impact the processes organizations use to make decisions. In addition, academics are looking for ways to enhance their pedagogy to train students to be more adept in understanding how emerging technology will be used effectively for decision making in organizations.The chapters are based on papers originally reviewed at the Special Interest Group on Decision Support Systems (SIGDSS) Workshop at the 2013 International Conference on Information Systems (ICIS 2013). Ultimately this volume endeavors to find a balance between systematizing what we know, so we can teach our findings from prior research better, and stimulating excitement to move the field in new directions.

Anbieter: Dodax AT
Stand: 20.01.2020
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Viral-Marketing Professor: The Best Marketing I...
9,95 € *
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Viral-Marketing Professor provides a real-time approach to a contemporary and diversified marketing strategy and renders the knowledge required to plan and execute successful, laser-targeted viral marketing campaigns with incredible accuracy. Nylus Stanton simply discloses a marketing mix of highly effective viral strategies that work collectively to generate thousands of daily visitors (who are already searching for your products or service) to your website, sales page, and other Internet promotion material. Imagine your product advertisement being shared among millions of Facebook users. Or checking your promotion video on YouTube to find that it has gone viral, with millions of views. Would that type of advertising be good for your business? This book was created to inform you of the absolute global marketing, branding, and advertising possibilities of an extremely effective Internet marketing strategy called viral marketing. If your business objective is to emerge into a notable brand, remember, the best marketing is education! 1. Language: English. Narrator: Monica Criswell. Audio sample: http://samples.audible.de/bk/acx0/049992/bk_acx0_049992_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.01.2020
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YouTube Marketing: Comprehensive Beginners Guid...
9,95 € *
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The Internet has certainly revolutionized the marketing game. YouTube is among the best video-sharing platforms today. It was created back in 2001, and since then, it has been the source of newsworthy videos. YouTube is among the most popular platforms of social media these days. One of the most fetching aspects of YouTube is that you can use this platform to increase your brand or business’s reach. It provides a global audience for marketing. Marketers have found ways in which they can use the Internet to market their brands online - from blogs to social networking sites to YouTube. YouTube is not merely a search engine for videos, but it is a social networking platform that’s available to everyone. It has over a billion users per month, and it is one of the online titans today. Therefore, it is no wonder why marketers are more than enthusiastic about including this platform in their marketing mix.In this book, you will learn everything that you need to know about using YouTube for marketing. In fact, YouTube is a cost-effective means to expand your business and your reach of audience. You will also learn about the benefits of YouTube marketing, steps to create a YouTube marketing campaign, tools to use for YouTube marketing, tips to enhance the efficiency of your marketing campaign on YouTube, tips to increase your reach, and much more. 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/136401/bk_acx0_136401_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.01.2020
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