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Erfolgreiche Websites (eBook, ePUB)
35,90 € *
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Das komplette Online-Marketing-Wissen in einem Band! Google Ads, Web Analytics, Social Media Marketing Inkl. Influencer-Marketing und Facebook-Ads Ideal für Agenturen, Studium und Ausbildung! Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Fragen, mit denen Sie sich als Marketer immer wieder befassen und Antworten geben müssen. Dieses Buch, das bereits in vierter Auflage als Standardwerk für alle Online-Marketer zählt, gibt Ihnen Lösungen und zahlreiche Praxisbeispiele für einen gelungenen, erfolgreichen Webauftritt. Inkl. SEO, SEM, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u. v. m. Aus dem Inhalt: Der Weg zur erfolgreichen Website Content-Strategie und Erfolgsmessung Online-PR Suchmaschinenoptimierung (SEO) Suchmaschinenwerbung (SEM) Usability - benutzerfreundliche Websites Konversionsrate-Optimierung Kundenbindung (CRM) Testverfahren Web-Analytics Display- und Affiliate-Marketing E-Mail- und Newsletter-Marketing Social Media Marketing Mobile Marketing Monetarisierung

Anbieter: buecher
Stand: 12.08.2020
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Erfolgreiche Websites
39,90 € *
ggf. zzgl. Versand

Das komplette Online-Marketing-Wissen in einem Band!Google Ads, Web Analytics, Social Media MarketingInkl. Influencer-Marketing und Facebook-AdsIdeal für Agenturen, Studium und Ausbildung!Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Fragen, mit denen Sie sich als Marketer immer wieder befassen und Antworten geben müssen. Dieses Buch, das bereits in vierter Auflage als Standardwerk für alle Online-Marketer zählt, gibt Ihnen Lösungen und zahlreiche Praxisbeispiele für einen gelungenen, erfolgreichen Webauftritt. Inkl. SEO, SEM, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u. v. m.Aus dem Inhalt:Der Weg zur erfolgreichen WebsiteContent-Strategie und ErfolgsmessungOnline-PRSuchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEM)Usability - benutzerfreundliche WebsitesKonversionsrate-OptimierungKundenbindung (CRM)TestverfahrenWeb-AnalyticsDisplay- und Affiliate-MarketingE-Mail- und Newsletter-MarketingSocial Media MarketingMobile MarketingMonetarisierung

Anbieter: buecher
Stand: 12.08.2020
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Erfolgreiche Websites
41,10 € *
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Das komplette Online-Marketing-Wissen in einem Band!Google Ads, Web Analytics, Social Media MarketingInkl. Influencer-Marketing und Facebook-AdsIdeal für Agenturen, Studium und Ausbildung!Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Fragen, mit denen Sie sich als Marketer immer wieder befassen und Antworten geben müssen. Dieses Buch, das bereits in vierter Auflage als Standardwerk für alle Online-Marketer zählt, gibt Ihnen Lösungen und zahlreiche Praxisbeispiele für einen gelungenen, erfolgreichen Webauftritt. Inkl. SEO, SEM, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u. v. m.Aus dem Inhalt:Der Weg zur erfolgreichen WebsiteContent-Strategie und ErfolgsmessungOnline-PRSuchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEM)Usability - benutzerfreundliche WebsitesKonversionsrate-OptimierungKundenbindung (CRM)TestverfahrenWeb-AnalyticsDisplay- und Affiliate-MarketingE-Mail- und Newsletter-MarketingSocial Media MarketingMobile MarketingMonetarisierung

Anbieter: buecher
Stand: 12.08.2020
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Digital Marketing : An Overview (eBook, ePUB)
8,49 € *
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World is going through digital transformation era and customers are spending most of their times online. Now most of the people using online for the purchasing essentials items due to pandemic situation. People are spending time online for various purposes like spending time in social media networks, searching in the internet. It also helps them to take purchasing decisions at faster pace than before. Hence organization needs to have dynamic strategies to understand the needs of the users and covert them as their potential customers.Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics.Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention.This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

Anbieter: buecher
Stand: 12.08.2020
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Digital Marketing : An Overview (eBook, ePUB)
8,49 € *
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World is going through digital transformation era and customers are spending most of their times online. Now most of the people using online for the purchasing essentials items due to pandemic situation. People are spending time online for various purposes like spending time in social media networks, searching in the internet. It also helps them to take purchasing decisions at faster pace than before. Hence organization needs to have dynamic strategies to understand the needs of the users and covert them as their potential customers.Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics.Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention.This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

Anbieter: buecher
Stand: 12.08.2020
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Online Marketing: The Definitive Beginner's Gui...
9,95 € *
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Does online marketing sounds complicated to you? Or perhaps you already have an idea but you're not entirely sure where to actually start from? I totally get it! There are indeed many different methods of marketing something online, be it a product, service, or business. You are about to discover how to maximize 13 proven online marketing strategies to get more customers and get more exposure (and profits of course) for your brand, business, product, or service. The book Online Marketing is a all-in-one packed beginner's guide, that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. You will be given instructions on how to optimize each one of these strategies and of course their advantages and disadvantages respectively. You will be able to evaluate them and make an informed and educative choice on which one suits better you and your needs. This alone will save you time and energy (and of course money) that would have otherwise be spent on the wrong marketing channels. So, do your research properly, decide and commit on the strategy of your choice and of course keep track of everything so you can later evaluate your return on investment (ROI). Here Is A Quick Preview Of What's Inside....#1 Blogging#2 Article Marketing#3 Podcasting#4 Kindle Marketing#5 E-Mail Marketing#6 Content Marketing#7 Forum Marketing#8 Social Media Marketing#9 Video marketing#10 PPC Advertising#11 Search Engine marketing#12 Press Release Marketing#13 Online Classified Advert Marketing 1. Language: English. Narrator: Steve Peck. Audio sample: http://samples.audible.de/bk/acx0/153200/bk_acx0_153200_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 12.08.2020
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Scrivere per il web 2.0 [Writing for the Web 2....
9,95 € *
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Così come esistono delle regole per la scrittura tradizionale su carta, ne esistono anche per il web writing, cioè per la scrittura sul web. In effetti, ogni volta che scriviamo online, stiamo comunicando su un mezzo che ha caratteristiche particolari, differenti da quelle di tutti gli altri media. Lo si capisce già dal fatto che i testi per Internet si chiamino "contenuti", e che non siano semplicemente composti da parole, ma anche da link, da immagini e da video. La scrittura per il web è in sostanza un mondo a sé rispetto alla scrittura tradizionale. Questo audiolibro fa luce su quelle che sono le norme per scrivere online in maniera efficace. Dedicato idealmente a tutti gli studenti universitari che desiderino avvicinarsi alle professioni legate alla comunicazione sul web, il presente lavoro è in realtà utile anche ai marketer che vogliano comprendere come sfruttare più efficacemente la presenza online delle loro aziende, migliorando il modo in cui comunicano attraverso il sito e il blog aziendali. Scritto in modo diretto e con uno stile pragmatico, l'audiolibro mira a trasferire ai lettori tutte le norme che regolano il web writing, con l'intento di renderle da subito riutilizzabili. Nonostante il campo di applicazione del web writing sia pressoché sterminato, il testo si è posto l'obiettivo di analizzarlo ampiamente. Il risultato di questo sforzo è che gli autori trattano vari tipi di scrittura per il web, da quella per i social network a quella dei siti di e-commerce, da quella per i blog a quella per le campagne di e-mail marketing. Un capitolo dell'audiolibro è inoltre dedicato alla SEO, cioè alla Search Engine Optimization e alle influenze che tale disciplina esercita sulla creazione di contenuti online. La progettazione dei cosiddetti "contenuti di qualità" non può infatti prescindere dalla conoscenza di alcuni dettagli squisitamente tecnici, che vengono qui presentati in modo semplice e chiaro. 1. Italian. Lorenzo Visi. http://samples.audible.de/bk/area/000234/bk_area_000234_sample.mp3.

Anbieter: Audible
Stand: 12.08.2020
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E-Learning and foreign languages
48,00 € *
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Diploma Thesis from the year 2002 in the subject Computer Science - Miscellaneous, grade: 1,0, University of Applied Sciences Bielefeld (unbekannt), language: English, abstract: Inhaltsangabe:Abstract:Language learning software has been available on the market for a couple of years. So far the most common form of delivering the product is a CD-Rom. The Internet offers not only the possibility to deliver this product in an immaterial way, but also to add new features to it.The goal of the thesis is to find out, which additional features an online offered language learning software must possess, to satisfy the needs of the customer. This task is part of the so called new product development process. It is a very complex process and refers to all departments of a company, even though, for a long time it has been considered to be only the job of the R & D department. But to solve the above mentioned task, the technical component, of new product development is not important. For this piece of work only the point of view of the marketing department is important, as it is their duty to observe the market expectations. Therefore this thesis only covers the first part of new product development, the opportunity identification, and partly the design.Firstly the different environments were studied and secondary data were collected. A main part of the secondary data were delivered by a European Union study from the year 2000. This research was focused on the knowledge and habits of EU inhabitants regarding foreign languages. After the examination of the available secondary data, the required primary data were collected, to find out how the single features satisfy the requirements of the target group. Other secondary data were delivered by pedagogical departments of universities. They researched and evaluated, from the pedagogical point of view, possible online features like e-mail, newsgroups and chats, videoconferences, downloadable video / audio files and up to date articles.This thesis objective is to find out, how these possible features meet the requirements of the customer, or to be more precise of the target group. Therefore the target group had to be defined. Defined by profession, the target group consist of: Students in higher education and universities, managers and White Collar Workers.Thanks to the secondary data, the needs of the target group are known. To obtain the required primary data, on how the possible product features satisfy the market needs, a questionnaire was designed. The interviews took place in two countries and at international courses in order to be able to consider domestic differences. The universities were: The University of Applied Science, Bielefeld, Germany and the Universidade do Minho, Braga Portugal.The results were analysed and afterwards the few available offers, of online language learning products, were evaluated according to the obtained results. Resulting from this work one can state that there is a general positive attitude of the respondents regarding the new possible features, even though different attitude groups exist.The features that are considered to be the most valuable and helpful ones are E-mail, newsgroups and Chat and Downloadable Video / Audio files . At present there is not even a handful of companies, which are offering one or all of the new possible features, on the Internet. This means the entry barrier for this emerging market is still very low and that makes this market quite attractive.Inhaltsverzeichnis:Table of Contents:1.)Executive Summary42.)Introduction6a.)A General outline of the development in Europe6b.)Elearning of foreign languages7c.)The part of New Product Development83.)Literature Review9a.)Introduction9b.)Elearning from the pedagogical point of View9c.)Problems of New Product Development11i....

Anbieter: Dodax
Stand: 12.08.2020
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Erfolgreiche Websites
39,90 € *
ggf. zzgl. Versand

Das komplette Online-Marketing-Wissen in einem Band!Google Ads, Web Analytics, Social Media MarketingInkl. Influencer-Marketing und Facebook-AdsIdeal für Agenturen, Studium und Ausbildung!Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Fragen, mit denen Sie sich als Marketer immer wieder befassen und Antworten geben müssen. Dieses Buch, das bereits in vierter Auflage als Standardwerk für alle Online-Marketer zählt, gibt Ihnen Lösungen und zahlreiche Praxisbeispiele für einen gelungenen, erfolgreichen Webauftritt. Inkl. SEO, SEM, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u. v. m.Aus dem Inhalt:Der Weg zur erfolgreichen WebsiteContent-Strategie und ErfolgsmessungOnline-PRSuchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEM)Usability - benutzerfreundliche WebsitesKonversionsrate-OptimierungKundenbindung (CRM)TestverfahrenWeb-AnalyticsDisplay- und Affiliate-MarketingE-Mail- und Newsletter-MarketingSocial Media MarketingMobile MarketingMonetarisierung

Anbieter: Dodax
Stand: 12.08.2020
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