How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they´ll likely ignore, you can focus on getting the right message to the right people at the right time. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000374/bk_gdan_000374_sample.mp3. Digital audiobook in aax.
Are you wondering how to gather a following on social media and monetize it? This book is the answer you´ve been looking for. Social media has become a critical part of your life. More than half of the adult population engages with social media. Where there are people, there is a market. Thus, social media has become a huge marketplace in its own standing. This has brought about the need for marketers to consider using social media marketing as a way of reaching out to their existing and potential customers. You, too, can take advantage of social media marketing to drive your business by monetizing your followers. This book will enable you to learn and use proven social media marketing strategies to grow and monetize your social media following. It begins by introducing you to the importance of social media marketing to your business and implying that you need to be using it. It proves to you the immense benefits that you are missing out on, and you are likely to gain should you start carrying out social media marketing. Every marketer knows that there is no standard marketing approach. The same applies to social media marketing. Thus, this book introduces you to different types of social media marketing strategies. It goes further by telling you how you can employ each of these strategies to grow and monetize your following. There are dozens of social media marketing platforms on the Internet today. Each of these platforms presents its own unique features, which makes it attract its own unique members. This book focuses on the top six social media marketing platforms that can help you to optimize monetization of your following: Facebook, Twitter, Quora, Instagram, LinkedIn, and YouTube. It tells you how you can optimize each social media platform for business, create a following, build a community, and harvest money from your endeavors. Finally, you have to choose the best of these six social media platforms. It is practicall 1. Language: English. Narrator: T. W. Ashworth. Audio sample: http://samples.audible.de/bk/acx0/118894/bk_acx0_118894_sample.mp3. Digital audiobook in aax.
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they´re eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world´s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. 1. Language: English. Narrator: David Meerman Scott, Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001320/bk_gdan_001320_sample.mp3. Digital audiobook in aax.
The international best seller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ´´next big thing´´. The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you´ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You´ll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you´re struggling to keep up with what´s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you´ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establ 1. Language: English. Narrator: David Meerman Scott. Audio sample: http://samples.audible.de/bk/adbl/030810/bk_adbl_030810_sample.mp3. Digital audiobook in aax.
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That´s true whether you´re writing a listicle or the words on a Slideshare deck or the words you´re reading right here, right now... And so being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It´s designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you´re a big brand or you´re small and solo. Sections include: * How to write better. (Or, for ´´adult-onset writers´´: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * ´´Things Marketers Write´´: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Today´s most comprehensive, up-to-date business presentation guidebook Easy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition , walks you through the entire visual presentation process and shows you step-by-step how to create compelling, memorable presentations. Business presentation tools have changed tremendously. A chart that once took ten hours and ten co-workers to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn´t changed, however, are the basics behind creating a powerful visual what to say, why to say it, and how to say it for the most impact. Say It With Charts, 4th Edition , reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today´s technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: How to prepare different types of charts pie, bar, column, line, or dot and when to use each Hands-on recommendations on lettering size, color choice, appropriate chart types, and more Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites ´´When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form.´´ From Chapter 1 Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, and in today´s rapid fire, ultra-competitive business environment delays or errors in communicating information are uncalled for, unaffordable...and unacceptable. Say It With Charts, 4th Edition , shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations holding your audience´s attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today´s digital technologies to create professional-quality, attention-grabbing visuals on your computer screen. Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including: Commandments for designing successful onscreen visuals Techniques for conveying your messages using visuals and visual metaphors How to decide when to use a chart and know when a chart could work against you Graphic representations of ineffective, counter-productive charts with examples of how they could be improved Time- and money-saving methods to make one presentation template serve multiple audiences Hands-on practice projects and exercises to help you grasp each important concept Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultants all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today´s technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.
Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampagnen optimal strukturieren und steuern können und über welche Hebel Sie den Kanal YouTube zu einem Erfolg werden lassen.
Video, fertig, los! Dieses Buch eignet sich speziell für Mitarbeitende in kleinen und mittelgrossen Unternehmen, die schnell und pragmatisch mit Video-Storytelling loslegen wollen. Das Thema Video-Storytelling ist für viele Unternehmen noch immer etwas Unbekanntes. Dieses Buch sorgt für Klarheit, zeigt die Chancen und Anwendungsgebiete auf und ermöglicht einen pragmatischen Einstieg in die neue Form der multisensorischen Mitarbeiter- und Kundenkommunikation. Mit Video-Storytelling lassen sich emotionale Unternehmensgeschichten audiovisuell über die eigene Website und soziale Medien verbreiten. Die Chance, dass ansprechend gemachte Videos viral weiterempfohlen werden, ist wesentlich grösser als bei statischen Kampagnen. Ein Handbuch mit innovativen Handlungsempfehlungen, Checklisten und diversen Praxisbeispielen, die aufzeigen, dass auch kleine, gewerbliche Firmen und mittelgrosse Unternehmen mit Video-Storytelling einen schnellen Einstieg finden und damit erfolgreich kommunizieren können. Jetzt wird alles anders und einfacher. Das erste Buch, welches das Wesentliche zum Thema Video-Storytelling in vier Kapiteln eingängig und nachvollziehbar erklärt und mit diversen Beispielen erlebbar macht. Einfacher geht es nicht mehr!