Angebote zu "Digital" (307 Treffer)

Kategorien

Shops

Digital Strategy
34,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include: web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization.

Anbieter: Dodax
Stand: 22.01.2020
Zum Angebot
Marketing
65,80 € *
ggf. zzgl. Versand

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . Get 12 months FREE access to an interactive eBook when purchasing the paperback Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style.Suitable as core reading for undergraduate marketing students. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526426321 ). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax AT
Stand: 22.01.2020
Zum Angebot
Marketing
64,00 € *
ggf. zzgl. Versand

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . Get 12 months FREE access to an interactive eBook when purchasing the paperback Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style.Suitable as core reading for undergraduate marketing students. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526426321 ). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax
Stand: 22.01.2020
Zum Angebot
Viral Marketing and its effects on consumer beh...
49,90 € *
ggf. zzgl. Versand

The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users, as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).

Anbieter: Dodax
Stand: 22.01.2020
Zum Angebot
Viral Marketing and its effects on consumer beh...
51,30 € *
ggf. zzgl. Versand

The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users, as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).

Anbieter: Dodax AT
Stand: 22.01.2020
Zum Angebot
1080p
40,10 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! 1080p is the shorthand name for a category of HDTV video modes. The number 1080 represents 1,080 lines of vertical resolution (1,080 horizontal scan lines), while the letter p stands for progressive scan (meaning the image is not interlaced). The term usually assumes a widescreen aspect ratio of 16:9, implying a horizontal resolution of 1920 pixels. This creates a frame resolution of 1920×1080. The frame rate in hertz can be either implied by the context or specified after the letter p (or i), such as 1080p30, meaning 30 Hz. Only 1080p can be referred to as full HD or full high definition although 1080i (interlaced) is also 1920x1080 pixels. A 1080p picture, with a resolution similar to that of 2K digital cinema technology, is sometimes referred to in marketing materials as "Complete High-Definition". However, 4K digital cinema technology is commercially available, and ultra-high definition video is in the research phase.

Anbieter: Dodax AT
Stand: 22.01.2020
Zum Angebot
The New World of Transitioned Media
142,99 € *
ggf. zzgl. Versand

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.Similar to the first "Transitioned Media" book, Transitioned Media: A Turning Point into the Digital Realm , this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Anbieter: Dodax AT
Stand: 22.01.2020
Zum Angebot
The New World of Transitioned Media
139,09 € *
ggf. zzgl. Versand

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.Similar to the first "Transitioned Media" book, Transitioned Media: A Turning Point into the Digital Realm , this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Anbieter: Dodax
Stand: 22.01.2020
Zum Angebot
1080p
39,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! 1080p is the shorthand name for a category of HDTV video modes. The number 1080 represents 1,080 lines of vertical resolution (1,080 horizontal scan lines), while the letter p stands for progressive scan (meaning the image is not interlaced). The term usually assumes a widescreen aspect ratio of 16:9, implying a horizontal resolution of 1920 pixels. This creates a frame resolution of 1920×1080. The frame rate in hertz can be either implied by the context or specified after the letter p (or i), such as 1080p30, meaning 30 Hz. Only 1080p can be referred to as full HD or full high definition although 1080i (interlaced) is also 1920x1080 pixels. A 1080p picture, with a resolution similar to that of 2K digital cinema technology, is sometimes referred to in marketing materials as "Complete High-Definition". However, 4K digital cinema technology is commercially available, and ultra-high definition video is in the research phase.

Anbieter: Dodax
Stand: 22.01.2020
Zum Angebot