Angebote zu "Definitive" (186.437 Treffer)

22 Immutable Laws of Branding, The
13,99 € *
ggf. zzgl. Versand

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today´s marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Anbieter: buecher.de
Stand: 17.04.2019
Zum Angebot
Everybody Writes: Your Go-To Guide to Creating ...
21,99 € *
ggf. zzgl. Versand

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That´s true whether you´re writing a listicle or the words on a Slideshare deck or the words you´re reading right here, right now... And so being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It´s designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you´re a big brand or you´re small and solo. Sections include: * How to write better. (Or, for ´´adult-onset writers´´: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * ´´Things Marketers Write´´: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Anbieter: buecher.de
Stand: 16.04.2019
Zum Angebot
Marketing für die Zahnarztpraxis
165,41 € *
ggf. zzgl. Versand

Marketing für die Zahnarztpraxis:Neupatienten- und Personalgewinnung in Zeiten von Google, Facebook und Co.

Anbieter: Hugendubel.de
Stand: 18.04.2019
Zum Angebot
The Definitive Guide to Membership Marketing al...
46,49 €
Angebot
43,99 € *
ggf. zzgl. Versand

The Definitive Guide to Membership Marketing: Gabriel W Aluisy

Anbieter: Hugendubel.de
Stand: 17.04.2019
Zum Angebot
Marketing
26,99 € *
ggf. zzgl. Versand

Lernen Sie mit diesem Buch die Marketing-Grundlagen für Studium und Praxis Dieses Buch vermittelt die Grundlagen des Marketings und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 14. Auflage wurden alle Kapitel überarbeitet und neue Entwicklungen im Bereich der interaktiven Kommunikationsinstrumente berücksichtigt. Das Marketing-Buch richtet sich an Studierende der BWL und Führungskräfte und Geschäftsführer, die sich um die Optimierung ihrer Marketingmaßnahmen bemühen. Themen des Marketings von allen Seiten beleuchtet Der Autor bemüht sich um eine vielfältige Betrachtung des Marketings. Er beschäftigt sich unter anderem mit den folgenden Bereichen: · Marketingplanung · Strategisches Marketing · Marketingforschung · Produkt- und Preispolitik · Kommunikations- und Vertriebspolitik · Marketingorganisation · Marketingcontrolling Für die optimale Prüfungsvorbereitung empfehlen wir Studierenden der Betriebswirtschaft außerdem das Übungsbuch, das zu diesem Buch über das Marketing erschienen ist.

Anbieter: buecher.de
Stand: 16.04.2019
Zum Angebot
Marketing
53,99 € *
ggf. zzgl. Versand

The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.

Anbieter: buecher.de
Stand: 18.04.2019
Zum Angebot
Abrams- The Definitive Maria Callas: The Life o...
99,95 € *
zzgl. 5,90 € Versand

The Definitive Maria Callas: The Life of a Diva in Unseen Pictures Buch vonROADS. Die wohl berühmteste und einflussreichste Opernsängerin und Ikone.... Mehr Details bei Lodenfrey.com!

Anbieter: LODENFREY
Stand: 21.04.2019
Zum Angebot
The Definitive Maria Callas: The Life of a Diva...
99,95 € *
zzgl. 5,90 € Versand

The Definitive Maria Callas: The Life of a Diva in Unseen Pictures Buch vonROADS. Die wohl berühmteste und einflussreichste Opernsängerin und Ikone al.... Mehr Details bei Lodenfrey.com!

Anbieter: LODENFREY
Stand: 21.04.2019
Zum Angebot
Marketing, Lernkarten
6,80 € *
ggf. zzgl. Versand

Dieses Kartenset bietet über 50 kompakte Expertentipps, mit denen Sie schnell und einfach die Grundzüge erfolgreichen Marketings erlernen.

Anbieter: buecher.de
Stand: 18.04.2019
Zum Angebot