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They Ask, You Answer
20,00 CHF *
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The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: * How to build trust with buyers through content and video. * How to turn your web presence into a magnet for qualified buyers. * What works and what doesn't through new case studies, featuring real-world results from companies that have embraced these principles. * Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. * How to achieve buy-in at your company and truly embrace a culture of content and video. * How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Anbieter: Orell Fuessli CH
Stand: 26.01.2020
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They Ask, You Answer
20,00 CHF *
ggf. zzgl. Versand

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: * How to build trust with buyers through content and video. * How to turn your web presence into a magnet for qualified buyers. * What works and what doesn't through new case studies, featuring real-world results from companies that have embraced these principles. * Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. * How to achieve buy-in at your company and truly embrace a culture of content and video. * How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Anbieter: Orell Fuessli CH
Stand: 26.01.2020
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Storytelling in the Digital Age
43,99 € *
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Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success. But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign? That's where Storytelling in the Digital Age: A Guide for Nonprofits comes in. Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you. It will: Show you where to find and how to collect the best stories about your nonprofit's work and impact. Describe the ways to tell an effective story, developing a narrative arc and hook, and how to focus on people versus programs in your stories. Address the unique and very real challenges that nonprofits face when sharing stories about their work online, including confidentiality obstacles and reluctance on the behalf of staff and volunteers. Give you tips on creating a culture of storytelling at your nonprofit, even if you have never told stories or used social media before. Walk you through the steps required to identify, recruit, cultivate, and motivate your very own army of storytellers to spread the word about your cause. Give you storytelling strategies that will turn your supporters from passive readers into passionate advocates. Provide you with the nuts and bolts of creating a plan for a digital storytelling campaign. Show you how to integrate storytelling into your nonprofit website. Give you the basics of blogging for your nonprofit, as well as a brief description of the major blogging platforms. Cover the best practices in nonprofit email marketing, how to build a powerful email list, and how to integrate email marketing efforts with your website and social media channels. Explain the basic principles of using social media to tell your nonprofit story and how to best incorporate visuals in your social media storytelling. Provide tips on using video to tell your stories, including leveraging the popularity and unique perspective of live streaming platforms. Table of Contents Part One: Making the Case for Storytelling Chapter One: We Are All Storytellers Chapter Two: Culture Shift: Creating an Army of Storytellers Chapter Three: Creating a Storytelling Plan Part Two: Building Your Storytelling Arsenal Chapter Four: The Stories You Need to Tell Chapter Five: Places to Find Great Stories Your Donors Will Love Chapter Six: Stories That Turn People from Passive to Active Chapter Seven: Addressing Common Challenges in Storytelling and Social Media Part Three: Molding the Storytelling Gold: How to Promote Your Stories Using Your Website, Email, Blog, and Social Media Chapter Eight: Your Nonprofit Website and Mobile Strategy Chapter Nine: Storytelling Through Your Nonprofit Blog Chapter Ten: Creating Great Nonprofit Emails that Inspire Action Chapter Eleven: How to Use Social Media and Video for Storytelling Chapter Twelve: Measuring Results and Building o

Anbieter: Thalia AT
Stand: 26.01.2020
Zum Angebot
They Ask, You Answer
17,99 € *
ggf. zzgl. Versand

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: * How to build trust with buyers through content and video. * How to turn your web presence into a magnet for qualified buyers. * What works and what doesn't through new case studies, featuring real-world results from companies that have embraced these principles. * Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. * How to achieve buy-in at your company and truly embrace a culture of content and video. * How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Anbieter: Thalia AT
Stand: 26.01.2020
Zum Angebot
They Ask, You Answer
17,99 € *
ggf. zzgl. Versand

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: * How to build trust with buyers through content and video. * How to turn your web presence into a magnet for qualified buyers. * What works and what doesn't through new case studies, featuring real-world results from companies that have embraced these principles. * Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. * How to achieve buy-in at your company and truly embrace a culture of content and video. * How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Anbieter: Thalia AT
Stand: 26.01.2020
Zum Angebot

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