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Online Marketing: Two Books in One: Social Medi...
9,95 € *
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Is your business struggling with its online marketing goals and profit margins? Would you like to know two proven marketing methods that’s built strategically to boost today's business? If yes, read on...In Online Marketing: 2 Books in 1: Social Media Marketing + Content Marketing to Learn Step-by-Step the Best Online Marketing Strategies to Boost Your Business, you will discover:How to harness the power of the internet and social media to bring in a substantial income streamWhat social media marketing is and how it works to boost your businessHow to begin your path on becoming a marketing guru on social media platforms, such as Facebook, Twitter and InstagramEffective social media strategies to apply for each of the most popular social media platforms being used today by your target marketThe various social media marketing tools you can implement now to help you gain profitsEight proven ways on how to effectively monetize the content that you use when promoting your products and servicesHow to dramatically shift your thinking into the right content marketing mind-set in properly leveraging its advantages to get ahead in your businessA comprehensive list of more than 40 website links and video resources to get you started right way with content marketingSix reasons why content marketing is critical to your business or company’s successA step-by-step plan on how to connect your target niche with your content marketing for business successHow to effectively learn about your target audience for better content marketingNine strategic places to place your content online for your target audience to easily accessA comprehensive content marketing plan for successful campaigns outlined in easy steps and complete detailSeven critical mistakes to avoid in content marketing in order to save you time, money and online resources 1. Language: English. Narrator: Doug Eisengrein. Audio sample: http://samples.audible.de/bk/acx0/137298/bk_acx0_137298_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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Global Marketing (eBook, ePUB)
35,95 € *
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"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the 'Internet of Everything', which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there's one textbook that today's students and tomorrow's marketers need to read, it's Svend Hollensen's world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK "The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.” Elisabeth Götze, Vienna University of Economics and Business "Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. " Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Student resources specifically written to complement this textbook are at www.pearsoned.co.uk/hollensen

Anbieter: buecher
Stand: 29.05.2020
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Global Marketing (eBook, ePUB)
35,95 € *
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"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the 'Internet of Everything', which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there's one textbook that today's students and tomorrow's marketers need to read, it's Svend Hollensen's world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK "The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.” Elisabeth Götze, Vienna University of Economics and Business "Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. " Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Student resources specifically written to complement this textbook are at www.pearsoned.co.uk/hollensen

Anbieter: buecher
Stand: 29.05.2020
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The Digital Handshake: Seven Proven Strategies ...
9,95 € *
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Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social-media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools to positively affect their bottom line. 1. Language: English. Narrator: Scott Peterson. Audio sample: http://samples.audible.de/bk/gdan/000368/bk_gdan_000368_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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Producing Independent Feature Films That Make M...
9,95 € *
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If you are a hungry indie filmmaker with a passion for the film industry and a drive to earn passive income, Producing Independent Feature Films That Make Money: The Ultimate Guide to Producing Independent Films for Profit and Passive Income is the audiobook for which you have been waiting. At each stage of the filmmaking journey, you will be tested to overcome obstacles and endure setbacks. Given your heavy workload and expansive responsibilities as a filmmaker, including everything from hiring and production to distribution and marketing, your job is a juggling act. This audiobook provides comprehensive practical techniques and strategies to move you gracefully through the rough terrain of producing an independent film that resonates and reaches your intended audience.Inside, you will find:How to construct a script that is adaptable to location changes, reshoots, and budgeting conflicts.The film genres that garner the most revenue. Which mediums carry the most value for film distribution, exposure, and revenue.How video on demand has changed and why this is the best platform for indie filmmakers to earn revenue and passive income.How to tell your brand’s story through content marketing so your film is more appealing to your target audience.How you can reach your niche audience by constructing a marketing strategy that targets audiences by location, age, gender, income, and even their specific devices. 1. Language: English. Narrator: Jason R. Gray. Audio sample: http://samples.audible.de/bk/acx0/134848/bk_acx0_134848_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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Instagram Marketing Advertising 2019: 10,000/Mo...
9,95 € *
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Are you looking to boost your brand visibility and gain new clients for your business? Would you like to build an excellent presence on Instagram? Are you interested in becoming a thought leader in your industry?  If you’re ready to learn all the essential tricks of the Instagram trade, this is the perfect audiobook to take you through the process, step by step. Read on! Instagram has transformed from just another photo app to a huge business hub for countless brands and organizations. Over one billion users have accounts on the growing social network, and at least 60 percent of them log in daily. Therefore, there are bound to be thousands of Instagram users interested in your offerings, if not more. Now, companies and corporations on IG, as the site is fondly nicknamed, can sign up for business accounts. Brands from every industry can adopt the use of Instagram. Whether your brand is related to health, technology, law, security, education, agriculture, tourism or any other field, Instagram is a powerful tool for promoting your products and services and gaining traction. In this comprehensive guide entitled Instagram Marketing Advertising 2019: $10,000/Month Ultimate Guide for Personal Branding, Affiliate Marketing, and Drop-Shipping: Best Tips and Strategies to Skyrocket Your Business with Instagram Ads, Roberts Ronald outlines all the knowledge you need to get you up to speed on using IG to promote your business or personal brand. By the end of this book, you will discover:How to create and optimize your Instagram business profileTips for creating amazingly effective postsHow to choose hashtags that will boost post engagements, build your brand, and connect with your target audienceWays to measure your performance using IG analyticsHow to run successful Instagram ad campaigns with photo ads, video ads, story ads, canvas story ads, and 1. Language: English. Narrator: Arthur Milton. Audio sample: http://samples.audible.de/bk/acx0/150817/bk_acx0_150817_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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Google Analytics Breakthrough
46,99 € *
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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Anbieter: buecher
Stand: 29.05.2020
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Google Analytics Breakthrough
46,99 € *
ggf. zzgl. Versand

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Anbieter: buecher
Stand: 29.05.2020
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Game Boys for Play Girls! Volume 1
115,90 € *
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The impact of the video game on girlhoods and both Western and Japanese pop culture is scrutinised in this comprehensive exploration of gender and games. This analysis provides an in-depth insight into the presumed differences between girls' and boys' interests, the obstacles that continue to constrain girls' leisure and the video game's role in our popular culture. Gaming is a catalyst for creative energies, encompassing all manner of DIY expressions. Player-created content has always been an important element of gaming. But now, heralded by marketing campaigns, video games are striving to become the new "mainstream" entertainment - including female gamers! For girls, this could serve as a useful entry point into a creative career in this very industry, as playing games very often leads to the wish to create them. The questions discussed are of crucial importance for researchers and game creators alike: how can girls make use of a game's creative potential in order to discover new leisure opportunities, identities, and careers? How can the game world gain access to female creatives? Volume 1 focuses on the historical background of youth, girlhoods, leisure and gender theories.

Anbieter: Dodax
Stand: 29.05.2020
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