Viral Video Marketing mit Business Generated Content:B2B Bereich. 1. Auflage Larisa Schmidt
Viral Video Marketing mit Business Generated Content:B2B Bereich. 1. Auflage Larisa Schmidt
The commercialization of video editing tools and ease of sharing videos via video sharing sites such as YouTube has made the growth of the video industry explode rapidly. Currently, it doesn´t matter if you are a small time marketer or a corporate giant, you stand lots of gain through leveraging on videos to grow your business. This audiobook aims to uncover the strategies you can tap into to start making money through videos immediately. 1. Language: English. Narrator: Al Remington. Audio sample: http://samples.audible.de/bk/acx0/027532/bk_acx0_027532_sample.mp3. Digital audiobook in aax.
The days of boring websites are gone forever. In the past, the technical limitations of HTML coding and the slowness of most Internet connections made it impractical to provide web users with any serious audio-visual experience. A page might have featured an interesting table-based layout, an animated GIF or two, a link to a RealAudio file for background streaming, or a few stray flashes of Java. For the most part, however, audio-visual techniques were used as novelties, signs to the browsing public that the site coder was technically savvy and that the site was cutting-edge.Audio-visual techniques still indicate that your site is cutting-edge and that your coders know what they´re doing. But it´s no longer possible even to argue that audio-visual content is a novelty. With modern connection speeds, coding options, software packages, and plug-ins, it´s now possible to record sophisticated video and audio presentations, to show them to your site´s audience without breaking up their browsing experience, and to do all of this without incurring prohibitive bandwidth or hosting-space costs. The technology has become sophisticated enough, in other words, to let you use audio-visual techniques for their traditional purpose. You can let your customers hear your product, see your product, and form emotional connections to your product. The result? You´ll not only impress your customers, but you´ll make more sales.Video marketing is one of the most powerful ways to advertise and market on the web. It doesn´t matter if you´re just starting out or if you´re a seasoned pro; you can break through or bolster your business with an effective video marketing campaign.Order now. 1. Language: English. Narrator: Mike Davis. Audio sample: http://samples.audible.de/bk/acx0/140008/bk_acx0_140008_sample.mp3. Digital audiobook in aax.
THE NEW LAWOF MARKETING ´´The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob´s book delivers.´´ Jim Stengel, former GlobalMarketing Officer, Procter & Gamble ´´Some timeless truthsrestored for modernmarketing-and many newones added. An inspiringreminder of the value ofbrand behavior and how tomake it happen.´´ Sir Martin Sorrell, CEO, WPP ´´Persuasion has given wayto sharing, and marketingwill never be the same.´´ John Gerzema, Chief InsightsOfficer, Young & Rubicam, andcoauthor of The Brand Bubble ´´Bob Gilbreath brilliantlyshows why we´re nolonger living in our fathers´marketing era. Better yet,he details how marketingworks best when it addsvalue to people´s lives, andhe provides a playbookfor success.´´ David Meerman Scott,bestselling author of The NewRules of Marketing & PR andWorld Wide Rave ´´This book provides aframework and compellingexamples for creating thenext generation of cultureleadingbrands.´´ Mark Greatrex, SeniorVice President, MarketingCommunications and Insights,The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning-The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketingdoesn´t work. Customers are tuning out.They no longer listen to in-your-face messages.Instead, they demand meaning inthe brands they buy and the marketing thatreaches them. Marketing strategist Bob Gilbreath´s hotnew concept, Marketing with Meaning,represents the next evolutionary step in aprogression following direct marketing andpermission marketing. This groundbreakingmethodology engages customers and winstheir business by adding value to their lives.Rather than pushing a product or service,Marketing with Meaning woos customers byoffering them something of value independentof purchase. In The Next Evolution of Marketing, Gilbreathunveils a revolutionary new approach tobusiness that fills the gaping voids left inbottom lines when people started tuning out.Gilbreath describes the marketing revolutionnow underway and the powerful forces drivingit. Inside, he provides Marketing withMeaning success stories, including: * Samsung´s laptop and cell phonecharging stations, which are nowfound in more than 50 airportsthroughout the United States * Dove´s Campaign for Real Beautyand its viral video ´´Evolution,´´which has been viewed more than100 million times * Burger King´s Xbox advergames,which helped boost the company´sprofits by 40 percent in one year This first-ever comprehensive model for creatingand managing a meaningful marketingcampaign uses in-depth case studies of successfulcampaigns and explains how to developand execute a solid strategy for meetingcustomers´ needs. It also arms you with anoriginal set of metrics for precisely measuringthe effectiveness of your initiatives. You simply cannot afford to get left behind inadvertising´s ´´golden age´´ of interrupt, tell,and sell marketing. Marketing with Meaningis how your customers demand business bedone today and tomorrow. The Next Evolutionof Marketing is your guide to survivingand thriving in this marketing revolution.
Do you want to make more money using social media?Do you want to grow your personal brand?Do you want to learn how to monetize your audience?Do you want to learn to use ClickFunnels?If so i can help you.With this audiobook you will learn:What is marketing?Strategy vs tacticsHow to kill your businessLarge company marketingSmall and medium business marketingWhy your business needs social media marketingKey consideration for all social media marketingBest type of content to post on social mediaFacebook marketing tips: marketing strategy you will like and shareTwitter tips: tweet your way to topPinterest tip: pin your way to market perfectionLinkeldn tips: network like clock workYoutube tips: video made marketing easyInstagram tips: snap-happy marketing strategySnap chat tips: self destructing social media marketingBlogging tips: captive with the written wordsThree phases of the marketing journey What are you waiting for?Don´t wait any longer! Get this audiobook to begin the journey to the life of your dreams!PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Micah M Howery. Audio sample: http://samples.audible.de/bk/acx0/158077/bk_acx0_158077_sample.mp3. Digital audiobook in aax.
The era of online video has arrived--now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the ´´Paul Revere of video blogging,´´ offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. * Examines success stories of how companies have used online video * Presents a series of plans and tools that businesses can follow as they expand onto the social web * Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you´re ready to take full advantage of online video´s many benefits, Get Seen is the one resource you need.
NIR EYAL spent years in the video gaming and advertising industries and has sold two technology companies. He speaks at industry conferences and Fortune 500 companies and has written for Forbes, TechCrunch, and Psychology Today. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That´s true whether you´re writing a listicle or the words on a Slideshare deck or the words you´re reading right here, right now... And so being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It´s designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you´re a big brand or you´re small and solo. Sections include: * How to write better. (Or, for ´´adult-onset writers´´: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * ´´Things Marketers Write´´: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.