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ISBN Fundamentals of Marketing 408 Seiten Englisch
55,60 € *
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Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not?Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice.Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestlé, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, andhow it can be used to promote a company's success.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics.A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to testyour learning and explore key concepts further.Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.The book is accompanied by an Online Resource Centre that features:For everyone:Case Insight videosLibrary of video linksWorksheetsFor students:Author audio podcastsMultiple-choice questionsFlashcard glossariesEmployability guidance and marketing careers insightsInternet activitiesResearch insightsWeb linksFor lecturers:VLE contentPowerPoint slidesTest bankEssay questionsTutorial activitiesMarketing resource bankPointers on answering the discussion question at the end of each chapter of the bookFigures and tables from the book in electronic formatTranscripts of the Case Insight videos

Anbieter: Dodax
Stand: 20.01.2020
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Pätzmann:Storytelling mit Archetypen
14,99 € *
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Erscheinungsdatum: 14.06.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Storytelling mit Archetypen, Titelzusatz: Video-Geschichten für das Content Marketing selbst entwickeln, Autor: Pätzmann, Jens Uwe // Busch, Anja, Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer Gabler, Sprache: Deutsch, Schlagworte: Branding // wirtschaftlich // Marke // Marketing // Öffentlichkeitsarbeit // PR // Public Relations // Absatz // Vermarktung // Marktforschung // BUSINESS & ECONOMICS, Rubrik: Wirtschaft // Sonstiges, Seiten: 66, Abbildungen: 20 schwarz-weiße Abbildungen, Bibliographie, Informationen: Book, Gewicht: 120 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Pätzmann, Jens Uwe: Storytelling mit Archetypen
14,99 € *
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Erscheinungsdatum: 14.06.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Storytelling mit Archetypen, Titelzusatz: Video-Geschichten für das Content Marketing selbst entwickeln, Autor: Pätzmann, Jens Uwe // Busch, Anja, Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer Gabler, Sprache: Deutsch, Schlagworte: Branding // wirtschaftlich // Marke // Marketing // Öffentlichkeitsarbeit // PR // Public Relations // Absatz // Vermarktung // Marktforschung // BUSINESS & ECONOMICS, Rubrik: Wirtschaft // Sonstiges, Seiten: 66, Abbildungen: 20 schwarz-weiße Abbildungen, Bibliographie, Informationen: Book, Gewicht: 120 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Pattiss:Praxisratgeber Video-Marketing,
34,99 € *
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Erscheinungsdatum: 24.09.2018, Medium: Bundle, Einband: Kartoniert / Broschiert, Inhalt: Taschenbuch, Titel: Praxisratgeber Video-Marketing, Titelzusatz: Strategie, Produktion, Tools, Verbreitung, Auflage: 1. Aufl. 2018, Autor: Pattiss, Jörg, Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer Gabler, Sprache: Deutsch, Schlagworte: Branding // wirtschaftlich // Marke // Marketing // Öffentlichkeitsarbeit // PR // Public Relations // Social Media // Social Network // Soziales Netzwerk // Absatz // Vermarktung // E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Net Economy // BUSINESS & ECONOMICS // Online Trading // Soziale Medien // Soziale Netzwerke, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 160, Abbildungen: 42 schwarz-weiße Abbildungen, Bibliographie, Informationen: Book + eBook, Gewicht: 252 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Smarter Branding without Breaking the Bank: Fiv...
9,95 € *
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You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries and has offices in both the United States and Asia. Create a permanent marketing mindset for you and your team. Walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues - starting today. To find out about the companion workbook and video course, visit Smarter-Branding.com. 1. Language: English. Narrator: Brenda Bence. Audio sample: http://samples.audible.de/bk/acx0/001916/bk_acx0_001916_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.01.2020
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Viral-Marketing Professor: The Best Marketing I...
9,95 € *
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Viral-Marketing Professor provides a real-time approach to a contemporary and diversified marketing strategy and renders the knowledge required to plan and execute successful, laser-targeted viral marketing campaigns with incredible accuracy. Nylus Stanton simply discloses a marketing mix of highly effective viral strategies that work collectively to generate thousands of daily visitors (who are already searching for your products or service) to your website, sales page, and other Internet promotion material. Imagine your product advertisement being shared among millions of Facebook users. Or checking your promotion video on YouTube to find that it has gone viral, with millions of views. Would that type of advertising be good for your business? This book was created to inform you of the absolute global marketing, branding, and advertising possibilities of an extremely effective Internet marketing strategy called viral marketing. If your business objective is to emerge into a notable brand, remember, the best marketing is education! 1. Language: English. Narrator: Monica Criswell. Audio sample: http://samples.audible.de/bk/acx0/049992/bk_acx0_049992_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.01.2020
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Marketing Your Startup: The Inc. Guide to Getti...
9,95 € *
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Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video - and rocketed to success Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cultlike fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire. 1. Language: English. Narrator: Julie Eickhoff. Audio sample: http://samples.audible.de/bk/adbl/032960/bk_adbl_032960_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.01.2020
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Online Marketing: The Shark Attack , Hörbuch, D...
9,95 € *
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Wanterpreneurs, excuse-makers, and those desperate to be liked, beware, we're living in a brave new economy and the rules have changed. In this audiobook, you'll be empowered with the skills, knowledge, and the glorious pathways to create passive, recurring traffic, leads, clients, and customers, all in pursuit of maximum profits. You see, online marketing is all about creating systems, and funnels, that'll pump new clients, leads, and money into your pockets, even while your sleeping and on vacation. There are three parts of this gospel. In the first we'll discuss the pillars of selling online, including lead generation, direct response, branding, and more. In the second part, we'll go through the weapon chest of media, both paid and free traffic weapons including: Search engine optimization, or getting your website to show up in Google, Yahoo, and Bing Pay per click advertising The display and content network Social media Video marketing Email marketing The unpaid sales force Marketplaces to sell your goods On demand publishing And the secret weapon In the third and final section, we'll discuss the formula to selling online, including: copywriting, benefits and features, the price escalation pyramid, and setting up automatic sales funnels. Are you ready to achieve maximum profits, and become the Shark in your market? 1. Language: English. Narrator: Dan Moskel. Audio sample: http://samples.audible.de/bk/acx0/021442/bk_acx0_021442_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.01.2020
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The Digital Handshake: Seven Proven Strategies ...
9,95 € *
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Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social-media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools to positively affect their bottom line. 1. Language: English. Narrator: Scott Peterson. Audio sample: http://samples.audible.de/bk/gdan/000368/bk_gdan_000368_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.01.2020
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