Angebote zu "Brand" (229.510 Treffer)

Brand New
19,99 € *
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Alles, was man über ´´Marke´´ wissen muss: Die Marke ist tot - zumindest in der kontraproduktiven Art, wie sie von den meisten Unternehmensmachern leider immer noch verstanden und gelebt wird. Eine Marke ist weder Logo und Werbung noch austauschbare Superlativtexte und Fotos in Multicolor. Vielmehr ist sie, verantwortungsvoll entwickelt und wirklich gelebt, die letzte Chance dafür, im Ozean der Gleichförmigkeit zu überleben. Nur wer sich mit seinen Kunden und deren Ansprüchen auseinandersetzt und seine Produkte mithilfe der Marke konsequent auf sie ausrichtet, wird die Schlacht gewinnen, die um die Aufmerksamkeit der Käufer und Konsumenten tobt. Sven Henkel® und Jon Christoph Berndt® bringen auf den Punkt, was die starke Marke heutzutage auszeichnet und wie auch mittelständische und kleinere Unternehmen ihre Kraft für sich nutzbar machen. Für ihren guten Streit bringen sie schlagende Argumente. Der Professor: Sven Henkel® von der Universität St. Gallen; der Berater: Jon Christoph Berndt®. Gemeinsam revolutionieren sie das, was man ´´Markenarbeit´´ nennt: Weg vom ´´Marketing wie immer´´, hin zu berührenden Themen, anziehenden Geschichten, erlebbar gemachten Emotionen und dem echten Bekenntnis zur Marke als Lebensversicherung der Unternehmen. Wie jeder Unternehmer von der starken Marke profitiert, indem er sie erkennbar und erlebbar macht, sagen Henkel & Berndt genauso kompromissfrei wie humorvoll. Und sie bringen schlagende Argumente für ein neues Handeln in der Markenkommunikation. Marken-Klartext reden z.B. auch Ernst Prost (Liqui Moly), Tina Müller (Opel), Alexander Schlaubitz (Lufthansa), Walter Mennekes (Mennekes), Max Moor (TV-Moderator, Biobauer) und Tom Drieseberg (Weingüter Wegeler). Sie und ihre starken Geschichten beweisen: ´´Deine Marke ist das, was man hinter Deinem Rücken über Dich erzählt.´´

Anbieter: buecher.de
Stand: 13.06.2019
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Home Business Video Marketing Secrets Exposed -...
3,99 € *
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(3,99 € / in stock)

Home Business Video Marketing Secrets Exposed - Discover How You Can Use Videos to Build Your Brand and Expose Your Business to Thousands of Leads Quickly: Lucifer Heart

Anbieter: Hugendubel.de
Stand: 04.06.2019
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Digital Strategies for Powerful Corporate Commu...
35,99 € *
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The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today´s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday´s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to * Manage brand identity andcompany reputation * Build a culture of engagementand transparency * Turn stakeholders into´´company evangelists´´ * Manage internal communications acrosstime zones and language barriers * Recruit and retain the best talent * Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization´s communications intoday´s virtual world.

Anbieter: buecher.de
Stand: 13.06.2019
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Everybody Writes
20,99 € *
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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That´s true whether you´re writing a listicle or the words on a Slideshare deck or the words you´re reading right here, right now... And so being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It´s designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you´re a big brand or you´re small and solo. Sections include: * How to write better. (Or, for ´´adult-onset writers´´: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * ´´Things Marketers Write´´: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Anbieter: buecher.de
Stand: 13.06.2019
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How Brands Grow
24,99 € *
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Voted AdAge´s Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Anbieter: buecher.de
Stand: 13.06.2019
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Brand Psychology
23,99 € *
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Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don´t.

Anbieter: buecher.de
Stand: 13.06.2019
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Brand Sense
14,99 € *
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That gratifying new car smell is actually a manufactured ´´new car´´ aroma. The sound of Kellogg´s cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this fully updated new edition of Brand Sense, Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can´t afford to neglect this book. It´s guaranteed to optimize the value of any marketer´s budget in the most visionary way.

Anbieter: buecher.de
Stand: 13.06.2019
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Brand Planning
49,95 € *
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Brand Planning umfasst den gesamten Prozess der Marken- und Kommunikationsstrategie und ist - gerade im Internetzeitalter - für Unternehmen wichtiger denn je. Das Handbuch erschließt alle Aspekte des expandierenden Aufgaben- und Berufsfelds. Ausgewiesene Experten führen in die zentralen Konzepte, Arbeitsweisen und Handlungsfelder ein. Anhand von Best Practices werden erprobte Strategien und Instrumente sowie aktuelle Trends und Herausforderungen beleuchtet. Anschaulicher Leitfaden für Marken- und Kommunikationsstrategen.

Anbieter: buecher.de
Stand: 13.06.2019
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Brand Experience
49,95 € *
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Wie gelingt es Unternehmen, ihren Kunden ein umfassendes Markenerlebnis zu bieten? Wie wird aus dem Käufer ein loyaler Kunde, der die Marke seinen Freunden und Bekannten empfiehlt? Das Buch beleuchtet umfassend die Themen Brand Experience und Touch Point Management und zeigt, wie Unternehmen den Kunden entlang der gesamten Customer Journey in seinem Entscheidungs- und Kaufprozess optimal begleiten. Dazu werden neben den neuesten Erkenntnissen aus der Konsumentenforschung auch innovative Lösungsstrategien und Best Practice Cases aus den Bereichen Data Analytics, Mediaplanung, CRM, Experience Design, Service Design und strategischem Markenmanagement von Experten praxisnah und fundiert erläutert .

Anbieter: buecher.de
Stand: 13.06.2019
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