Erscheinungsdatum: 23.12.2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Power Marketing for Small Business, Titelzusatz: How you can boost sales with low-cost video, Autor: Poor, Alfred, Verlag: Desktop Wings, Inc., Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // General, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 112, Informationen: Paperback, Gewicht: 152 gr, Verkäufer: averdo
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the wrong end of the funnel - the mass media or awareness side. What we haven't paid enough attention to is the right end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to flip the funnel once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new flipped funnel model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy influencer marketing and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. * Explains how to cut your marketing budget AND grow sales! * Illustrates practical ways to use existing customers to reach out to new prospects * Outlines the authentic role of social media * Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more * Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)
Are you looking for an effective way for boosting your marketing with a YouTube channel? Do you want to learn how to use Instagram for marketing? If yes, then keep reading...YouTube has over one billion users. To be specific, there are over 1.9 billion people who visit YouTube every month. What’s more, each day YouTube viewers gain access to over one billion hours of video. Consequently, they end up generating billions of views. To confirm that more people gain access to YouTube, the platform has set up local versions in over 91 countries. People also have the advantage of navigating through YouTube in 80 different languages.Considering the statistics, it is clear that businesses use YouTube to give a boost to their online presence. With more than one billion people accessing the platform, it means that it is easy to sell your business.The tips and tricks of promoting your brand and strategies for creating engaging content will be revealed. Essential tricks that will help you in winning more subscribers to your channels will be an important area that you should pay close attention to. There are challenges that you might face while promoting your brand on YouTube.Instagram is an application that can be used to take pictures and videos. These pictures and videos can be posted on other social media sites, such as Facebook, Twitter, and Flickr. The photos and videos come out square, not the typical wide pictures that you are used to seeing on the computer. When filming a video, you can film for up to 15 seconds.Millions of users worldwide have the app on their smartphones and other devices. As the app developed, the developers encouraged users to use hashtags to connect with other users. This has been a widely popular way of getting pictures and videos to go viral. When something goes viral, millions of people will see it, making it a hit online. This is a great way to expose yourself to the world. 1. Language: English. Narrator: Chris Reilly. Audio sample: http://samples.audible.de/bk/acx0/207221/bk_acx0_207221_sample.mp3. Digital audiobook in aax.
Are you looking for new ways to grow your business? Are you excited by video marketing but don't know how to use it. This audiobook is your answer. Video marketing has become more prominent as more people join the Internet world. Video content has become one of the leading sources of traffic as people become more inclined to watch videos than to read blogs. Thus, it is important to recognize your real and potential customers’ perceptions and act accordingly. Video marketing is the greatest thing you can do to serve this increasing consumer preference towards video content. This audiobook introduces you to the world of vlogging. It endeavors to show you how to leverage vlogging with video marketing so that you can optimize your marketing campaign. It goes further to provide you with critical information that lets you compare video marketing with other forms of marketing to make an informed and assured decision. Videos, just like blog posts and websites, need to be hosted. There are plenty of video hosting platforms that you can use. However, not all are the same. Some are more inclined towards hosting artistic videos while others are more inclined to host social videos. You should be able to choose a platform that fits well into your marketing strategy. This audiobook guides you through the various video marketing platforms and provides you with crucial information that will help you choose the best hosting platform for your marketing videos. Hosting your videos is one thing. Effectively using your videos to market your products and services is another thing altogether. This audiobook adequately guides you on how to use your videos effectively to optimize your marketing strategy, achieve higher conversion rates, and boost sales. 1. Language: English. Narrator: Skip Nelson. Audio sample: http://samples.audible.de/bk/acx0/118646/bk_acx0_118646_sample.mp3. Digital audiobook in aax.
Online video has burst onto the scene as arguably the best promotion strategy for both large and small business alike! Whatever your business is, video gives you more opportunities to expand your brand and share you message with the world at a very affordable cost. Establishing a good video marketing strategy is a "must have" strategy if you want to build a business online in today's day in age! Here is just a sample of what you will learn: Best places to use video marketing Four steps to creating a great video marketing campaign Creating videos Video equipment (for all types of videos) Six types of viral videos More great ideas to make videos about How to make your video stand out from your competitors Top seven video marketing distribution sites Three keys to success with video marketing Video marketing metrics (what you should be tracking) Bonus: YouTube SEO for top Google rankings (checklist) You literally cannot get these video marketing strategies anywhere unless you are willing to pay much more! So listen to Video Marketing Pro today! 1. Language: English. Narrator: Mark Moseley. Audio sample: http://samples.audible.de/bk/acx0/034869/bk_acx0_034869_sample.mp3. Digital audiobook in aax.
Insider Secrets to Marketing Your Small Business with Video ab 19.99 € als Taschenbuch: How you can boost sales with low-cost video. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
Video marketing sounds scary. I know, I used to be terrified of it. I used to think, "Oh God, the gear is so expensive, and I have to learn how to become a video editor, and I hate to be on camera, and when I upload videos to YouTube unstable, sociopaths will leave nasty comments that will sabotage my business." But then the recession came, and I quickly realized: video marketing represents the fastest, cheapest, most effective way to get tons of traffic to your website, boost your email list, increase the exposure of your brand, and break through people's resistance and come to trust you as an authority in your industry. And all it takes is somebody pointing you in the right direction, and helping you avoid some of the more common video marketing mistakes. And that's what Video Marketing That Doesn't Suck can help you do. "This book lays out easy-to-understand concepts and discusses how to implement ideas to make and promote videos in a warm, irreverent, and incredibly helpful way." (Art Maines, LCSW - author, Scammed: 3 Steps to Help Your Elder Parents and Yourself)"A very well thought-out and researched 'how-to' guide that goes into all the details of maximizing video production and promotion." (Teresa Haase - co-owner, "His Nibs" luxury fountain pen supplier)"Simple and clear language for general readers seeking guidance on video marketing tools." (Kayla Wilson - director of programmatic partnerships, InMobi) 1. Language: English. Narrator: Greg Zarcone. Audio sample: http://samples.audible.de/bk/acx0/009584/bk_acx0_009584_sample.mp3. Digital audiobook in aax.
If you want to use YouTube to get more traffic and sales online, then get 21 YouTube Video Marketing Secrets by BJ Min. BJ Min is a best-selling author of How to Make Money with Ebooks and has created thousands of YouTube videos in his Internet marketing career (in various niches) to generate a six-figure income online for multiple years in a row. In this short and to the point book, you will discover the 21 essential lessons to do video marketing the right way to get more traffic and sales online! Here's what you will learn inside this short report: How to rank your YouTube video on the search results Video to list to offer strategy to make money from YouTube! How to do YouTube videos naturally without having a script! Discover what to talk about in your videos! How to beat your competition on YouTube for the long run! What camera to use! The best type of videos that convert into sales! The 80% to 20% value-to-pitch ratio that converts your visitors into customers! What video platforms to get traffic for the long run! How to target a keyword the right way for a video Where to put your main keyword for best SEO optimization The two-second tip that can help boost your video in the search engines How to transform yourself to be powerful in videos after 90 days! And much more! If you want to use video marketing to get more traffic and sales online, then get 21 YouTube Video Marketing Secrets now! 1. Language: English. Narrator: Michael Hatak. Audio sample: http://samples.audible.de/bk/acx0/084096/bk_acx0_084096_sample.mp3. Digital audiobook in aax.
Is your business struggling with its online marketing goals and profit margins? Would you like to know two proven marketing methods that’s built strategically to boost today's business? If yes, read on...In Online Marketing: 2 Books in 1: Social Media Marketing + Content Marketing to Learn Step-by-Step the Best Online Marketing Strategies to Boost Your Business, you will discover:How to harness the power of the internet and social media to bring in a substantial income streamWhat social media marketing is and how it works to boost your businessHow to begin your path on becoming a marketing guru on social media platforms, such as Facebook, Twitter and InstagramEffective social media strategies to apply for each of the most popular social media platforms being used today by your target marketThe various social media marketing tools you can implement now to help you gain profitsEight proven ways on how to effectively monetize the content that you use when promoting your products and servicesHow to dramatically shift your thinking into the right content marketing mind-set in properly leveraging its advantages to get ahead in your businessA comprehensive list of more than 40 website links and video resources to get you started right way with content marketingSix reasons why content marketing is critical to your business or company’s successA step-by-step plan on how to connect your target niche with your content marketing for business successHow to effectively learn about your target audience for better content marketingNine strategic places to place your content online for your target audience to easily accessA comprehensive content marketing plan for successful campaigns outlined in easy steps and complete detailSeven critical mistakes to avoid in content marketing in order to save you time, money and online resources 1. Language: English. Narrator: Doug Eisengrein. Audio sample: http://samples.audible.de/bk/acx0/137298/bk_acx0_137298_sample.mp3. Digital audiobook in aax.