Angebote zu "Blogs" (104 Treffer)

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Großerfolg im Kleinbetrieb
18,40 € *
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Sie führen ein Kleinunternehmen oder haben dies vor? Dann bietet Ihnen der Erfolgsratgeber Großerfolg im Kleinbetrieb nun bereits in der 6. Aufl age konkrete Handlungsstrategien mit praxisnahen Lösungen - gleich, ob es um Marketing, Management, Motivation, Gewinnsteigerung, Personal, Qualitätsverbesserung oder um alles zusammen geht.Das Buch gibt Ihnen alltagstaugliche Tipps zur Führung Ihres Unternehmens wie etwa Werbetexte schreiben, Umsätze erhöhen, Reklamationen bearbeiten, mit Mitarbeitern umgehen, sich im Internet präsentieren, neue Technologien wie Blogs, Podcasts oder Video-Hosting nutzen und vieles mehr.

Anbieter: Dodax AT
Stand: 22.01.2020
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From traditional marketing to Storytelling
56,50 € *
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People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline, Content Marketing respond to consumers' expectations, Storytelling is key to success, the discipline is facing several barriers.

Anbieter: Dodax AT
Stand: 22.01.2020
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From traditional marketing to Storytelling
54,90 € *
ggf. zzgl. Versand

People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline, Content Marketing respond to consumers' expectations, Storytelling is key to success, the discipline is facing several barriers.

Anbieter: Dodax
Stand: 22.01.2020
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Viral Marketing and its effects on consumer beh...
49,90 € *
ggf. zzgl. Versand

The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users, as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).

Anbieter: Dodax
Stand: 22.01.2020
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Online Marketing Inside Out
5,30 € *
ggf. zzgl. Versand

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:The changing face of marketingThe new frontier of PR and mediaUsing your web site to generate incomeGetting the most from the search engine crowdPromote your message through socializingImplementing profitable email marketing campaignsGetting others to sell your products for youSpreading your message through online advertising.

Anbieter: Dodax
Stand: 22.01.2020
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Viral Marketing and its effects on consumer beh...
51,30 € *
ggf. zzgl. Versand

The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users, as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).

Anbieter: Dodax AT
Stand: 22.01.2020
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Online Marketing Inside Out
5,57 € *
ggf. zzgl. Versand

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:The changing face of marketingThe new frontier of PR and mediaUsing your web site to generate incomeGetting the most from the search engine crowdPromote your message through socializingImplementing profitable email marketing campaignsGetting others to sell your products for youSpreading your message through online advertising.

Anbieter: Dodax AT
Stand: 22.01.2020
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ISBN Web Marketing For Dummies, 2nd Edition Buc...
3,86 € *
ggf. zzgl. Versand

Boost your bottom line with your $25 Google AdWords credit - see insideThe Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!* Prepare your plan - set goals, define your market, know why people buy, and craft an online marketing plan* Draw them in - learn what makes an effective online storefront and what your site must offer to encourage shoppers* Direct mail, 21st Century style - use e-mail marketing effectively and spread the word via e-newsletters* Improve search engine rankings - optimize your site and search terms with best practices and online tools* Be a smart shopper - develop a pay-per-click and banner ad strategy that ensures you get your money's worth* Keep it legal - safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies* Tease 'em with technology - entice customers with video, blogs, Webinars, podcasts, or widgets on your site* Analyze - track site activity with Web analytics, interpret sales statistics, and determine where problems originateOpen the book and find:* Search engines where you can submit your site for free* Great ways to encourage visitors to come back* A glossary of terms you should know* Sites that help you research your market* Secrets for attracting attention and keeping visitors interested* Ten free ways to market your site* Ways to gain subscribers for your online newsletter* Tips for generating leads

Anbieter: Dodax
Stand: 22.01.2020
Zum Angebot
ISBN Web Marketing For Dummies, 2nd Edition Buc...
3,86 € *
ggf. zzgl. Versand

Boost your bottom line with your $25 Google AdWords credit - see insideThe Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!* Prepare your plan - set goals, define your market, know why people buy, and craft an online marketing plan* Draw them in - learn what makes an effective online storefront and what your site must offer to encourage shoppers* Direct mail, 21st Century style - use e-mail marketing effectively and spread the word via e-newsletters* Improve search engine rankings - optimize your site and search terms with best practices and online tools* Be a smart shopper - develop a pay-per-click and banner ad strategy that ensures you get your money's worth* Keep it legal - safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies* Tease 'em with technology - entice customers with video, blogs, Webinars, podcasts, or widgets on your site* Analyze - track site activity with Web analytics, interpret sales statistics, and determine where problems originateOpen the book and find:* Search engines where you can submit your site for free* Great ways to encourage visitors to come back* A glossary of terms you should know* Sites that help you research your market* Secrets for attracting attention and keeping visitors interested* Ten free ways to market your site* Ways to gain subscribers for your online newsletter* Tips for generating leads

Anbieter: Dodax AT
Stand: 22.01.2020
Zum Angebot