Angebote zu "Audience" (144.875 Treffer)

Audience Development
19,80 € *
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Audience Development wurde Mitte der 90er-Jahre der Inbegriff für die Vermarktung von Kultureinrichtungen. Internet sei Dank: Audience Development ist wieder in aller Munde, es ist DAS Mindset, mit dem Marketing wieder zur Chefsache wird und Unterscheidungen zwischen digitalem und klassischem Marketing hinfällig werden. Das Publikum, die Audience, ist anders als die Zielgruppen, im Hier und Jetzt, und mein gesamtes Verhalten bestimmt, wie das Publikum künftig zu mir steht. Denn anders als eine Zielgrupe qualifiziert sich ein Publikum verpflichtend durch drei kennzeichnende Aspekte: Freiwilligkeit, Öffentlichkeit, Meinungsfreiheit. Und während die Zielgruppe in ihrem Sinus-Milieu immer gleich bleibt, wird das Publikum immer in Bewegung sein, in geänderter Zusammensetzung neu zusammentreffen und je nach Qualität meiner ´´Vorstellung´´ treu bleiben, mich kritisieren oder künftig ignorieren. Das Publikum ist ein wertvolles Gut, es zu pflegen, zu binden und zu entwickeln ist die Aufgabevon ´´Audience Development´´. Es ist ein Mindset, eine persönliche Einstellung. Dieses Buch bietet Beispiele und praktische Werkzeuge die helfen diese Einstellung zu leben.

Anbieter: buecher.de
Stand: 20.08.2019
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Youtube Money: How to Create a Channel, Build a...
9,95 € *
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Complete guide to starting a YouTube channel, getting more views & subscribers, and building a brand with videos! Unless you´ve been living under a rock (and we know you haven´t because you´re here right now), you know how gargantuan YouTube is. And any media platform the size of YouTube offers major financial opportunity. In this book, you´ll learn how to harness your creative impulses to build, promote, and monetize a YouTube channel. YouTube stars are breaking into Hollywood these days. Are you next? Here is a preview of what you´ll hear: Getting started with Youtube Creating content Your channel keywords and niche The way to go Know what your strengths are Publish videos frequently and consistently In business for yourself Understanding tags, descriptions, and titles Make money on Youtube Affiliate marketing Brand ambassador And much, much more! Take action today! Download and listen now! 1. Language: English. Narrator: Nick Dolle. Audio sample: http://samples.audible.de/bk/acx0/117656/bk_acx0_117656_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Video Marketing: How to Produce Viral Films and...
9,95 € *
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Right now, you may have the secret to changing the way people look at your business. If you are looking for new ways to drive traffic to your business, this is the book for you. It may be you want an understanding of how the video marketplace works and how to improve your current business processes. This book will reveal many great ways to make your business better and to expand your viewership in short order. Even if all you want to do is develop a working vocabulary of the viral video business, this book will meet your needs and expectations. Once you learn these powerful tools, tips, and techniques, your video career will be ready to launch. It will not only make your traffic flow better, it will make your site popularity and recidivism better. Don´t wait another minute. Learn how these simple steps will revolutionize your web presence and increase your website relevance. 1. Language: English. Narrator: Daniel Penz. Audio sample: http://samples.audible.de/bk/acx0/052248/bk_acx0_052248_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Everybody Writes
20,99 € *
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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That´s true whether you´re writing a listicle or the words on a Slideshare deck or the words you´re reading right here, right now... And so being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It´s designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you´re a big brand or you´re small and solo. Sections include: * How to write better. (Or, for ´´adult-onset writers´´: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * ´´Things Marketers Write´´: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Anbieter: buecher.de
Stand: 20.08.2019
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Stories That Stick: How Storytelling Can Captiv...
23,99 € *
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With case studies, company profiles, and anecdotes backed with original research, professional storyteller and nationally known speaker Hall presents storytelling as the underutilized skill that separates the good from the best in the business.

Anbieter: buecher.de
Stand: 20.08.2019
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Video-Marketing mit YouTube
27,99 € *
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Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampagnen optimal strukturieren und steuern können und über welche Hebel Sie den Kanal YouTube zu einem Erfolg werden lassen.

Anbieter: buecher.de
Stand: 20.08.2019
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