Angebote zu "Analysis" (56 Treffer)

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Wuta, Michael: Storytelling as a critical succe...
39,99 € *
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Erscheinungsdatum: 28.02.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Storytelling as a critical success factor in video advertisements, Titelzusatz: An empirical analysis of storytelling elements deployed in the most viewed video advertisements, Autor: Wuta, Michael, Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 80, Informationen: Paperback, Gewicht: 128 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 27.10.2020
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ISE Advertising and Promotion: An Integrated Ma...
71,99 € *
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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library

Anbieter: buecher
Stand: 27.10.2020
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ISE Advertising and Promotion: An Integrated Ma...
71,99 € *
ggf. zzgl. Versand

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library

Anbieter: buecher
Stand: 27.10.2020
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Big Data: Analytics in Revolution for Business ...
9,95 € *
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Big data can tremendously improve a company’s performance.  Many company owners or accountants don’t look at all the numbers, misread the numbers, or don’t know how to scale faster and more effectively. In this audiobook, you can listen to information on topics like: Obstacles most businesses face when trying to process technological data   Customer analysis based on data to understand them better   Using databases to create more wealth, higher profit margins, and happier customers   Improving business data storage and using video marketing services the right way   Human resources data and challenges when looking at small and big data   Better performance and security though online data and protective systems   Safeguarding your data from various security attacks   Become familiar with the secret gems hiding beneath the numbers. These are the details that will keep your company, customers, and profits safe and help them grow at a steady or accelerated pace.   1. Language: English. Narrator: Jason R. Gray. Audio sample: http://samples.audible.de/bk/acx0/112889/bk_acx0_112889_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 27.10.2020
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Game Boys for Play Girls! Volume 2
115,90 € *
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The impact of the video game on girlhoods and both Western and Japanese pop culture is scrutinised in this comprehensive exploration of gender and games. This analysis provides an in-depth insight into the presumed differences between girls' and boys' interests, the obstacles that continue to constrain girls' leisure and the video game's role in our popular culture. Gaming is a catalyst for creative energies, encompassing all manner of DIY expressions. Player-created content has always been an important element of gaming. But now, heralded by marketing campaigns, video games are striving to become the new "mainstream" entertainment - including female gamers! For girls, this could serve as a useful entry point into a creative career in this very industry, as playing games very often leads to the wish to create them. The questions discussed are of crucial importance for researchers and game creators alike: how can girls make use of a game's creative potential in order to discover new leisure opportunities, identities, and careers? How can the game world gain access to the female creativity needed to finally turn the game into the universal media phenomenon of our times?

Anbieter: Dodax
Stand: 27.10.2020
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Product Placement in Hollywood and Egyptian Films
49,90 € *
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Products have been placed in films since the appearance of Sunlight soap in a 1896 film. However, in-film placement has started to gain much traction in recent decades due to technological advances, such as the internet, Digital Video Recorders, and over-the-top providers that have been lessening the impact of traditional marketing. Product placement expenses in the American media have risen from $190 million in 1974 to around $3.5 billion in 2004 (Lehu, 2007). The practice is also existent in major regional film centers such as Bollywood, Korea, and Egypt. This study examined the in-film placement trends in Hollywood and Egypt through a quantitative content analysis of the top earning films between 2010 and 2013. Results show that the average number of placements was 35.30 and 27.65 per Hollywood and Egyptian films respectively. The practice was aligned in both in terms of modality, product category, scene setting, and character association.

Anbieter: Dodax
Stand: 27.10.2020
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Game Boys for Play Girls! Volume 1
115,90 € *
ggf. zzgl. Versand

The impact of the video game on girlhoods and both Western and Japanese pop culture is scrutinised in this comprehensive exploration of gender and games. This analysis provides an in-depth insight into the presumed differences between girls' and boys' interests, the obstacles that continue to constrain girls' leisure and the video game's role in our popular culture. Gaming is a catalyst for creative energies, encompassing all manner of DIY expressions. Player-created content has always been an important element of gaming. But now, heralded by marketing campaigns, video games are striving to become the new "mainstream" entertainment - including female gamers! For girls, this could serve as a useful entry point into a creative career in this very industry, as playing games very often leads to the wish to create them. The questions discussed are of crucial importance for researchers and game creators alike: how can girls make use of a game's creative potential in order to discover new leisure opportunities, identities, and careers? How can the game world gain access to female creatives? Volume 1 focuses on the historical background of youth, girlhoods, leisure and gender theories.

Anbieter: Dodax
Stand: 27.10.2020
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Mixed Method Research Design
90,93 € *
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This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs.Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.

Anbieter: Dodax
Stand: 27.10.2020
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Beyond Princess Culture
109,40 € *
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Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.

Anbieter: Dodax
Stand: 27.10.2020
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