Angebote zu "Advertising" (73 Treffer)

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Product Placement in Video Games
50,40 € *
ggf. zzgl. Versand

The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been the main topic of any recent literature. The paper thus tries to update previously written literature and evaluate this additional advertising method. By reviewing updated literature and conducting expert interviews, the thesis concludes that in-game advertising will not anytime soon be able to replace any other strategy in the marketing mix. However, due to its interactive nature and the almost endless creative possibilities, it can effectively complement the marketing mix.

Anbieter: Dodax AT
Stand: 20.01.2020
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Werbung im Wandel
59,00 € *
ggf. zzgl. Versand

Diese Arbeit befasst sich mit der Frage, wie Video-Advertising das Marketing im World Wide Web beeinflusst. Mit der fortschreitenden Digitalisierung verändert sich die Mediennutzung in unserer Gesellschaft rasant. Industrie und Handel stehen vor der Herausforderung, mit dieser Entwicklung Schritt zu halten. Gerade was sowohl die Ansprache von einzelnen Kunden als auch von bestimmten Zielgruppen angeht, ist das Marketing von heute stark gefordert. Mit dem Einsatz von Video-Ads wird nicht nur der TV-Spot auf den Computer übertragen, sondern es stehen dem Marketing weit größere Möglichkeiten zur Verfügung, nämlich mit Hilfe von multimedialen und interaktiven Anwendungen für die Produkt zu werben. Um festzustellen, wie sich die Arbeitsweisen und Bedingungen im Umfeld von Marketingabteilungen verändert haben, wurden Experteninterviews geführt. Dabei zeigte sich, dass das Video-Advertising noch nicht den Stellenwert im Online-Marketing einnimmt, um größere Veränderungen hervorzurufen.

Anbieter: Dodax
Stand: 20.01.2020
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Werbung im Wandel
60,70 € *
ggf. zzgl. Versand

Diese Arbeit befasst sich mit der Frage, wie Video-Advertising das Marketing im World Wide Web beeinflusst. Mit der fortschreitenden Digitalisierung verändert sich die Mediennutzung in unserer Gesellschaft rasant. Industrie und Handel stehen vor der Herausforderung, mit dieser Entwicklung Schritt zu halten. Gerade was sowohl die Ansprache von einzelnen Kunden als auch von bestimmten Zielgruppen angeht, ist das Marketing von heute stark gefordert. Mit dem Einsatz von Video-Ads wird nicht nur der TV-Spot auf den Computer übertragen, sondern es stehen dem Marketing weit größere Möglichkeiten zur Verfügung, nämlich mit Hilfe von multimedialen und interaktiven Anwendungen für die Produkt zu werben. Um festzustellen, wie sich die Arbeitsweisen und Bedingungen im Umfeld von Marketingabteilungen verändert haben, wurden Experteninterviews geführt. Dabei zeigte sich, dass das Video-Advertising noch nicht den Stellenwert im Online-Marketing einnimmt, um größere Veränderungen hervorzurufen.

Anbieter: Dodax AT
Stand: 20.01.2020
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YouTube Marketing For Dummies
21,65 € *
ggf. zzgl. Versand

Advice from a YouTube insider on how to creative effective campaignsYouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.Inside, you'll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you'll find trusted, proven ways to get the most bang for your buck from the internet's #1 destination for video content.Create a plan that fits your business needsLaunch an ad campaignFind video creation strategiesLaunch a branded channelAre you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Anbieter: Dodax AT
Stand: 20.01.2020
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YouTube Marketing For Dummies
21,44 € *
ggf. zzgl. Versand

Advice from a YouTube insider on how to creative effective campaignsYouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.Inside, you'll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you'll find trusted, proven ways to get the most bang for your buck from the internet's #1 destination for video content.Create a plan that fits your business needsLaunch an ad campaignFind video creation strategiesLaunch a branded channelAre you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Anbieter: Dodax
Stand: 20.01.2020
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Online Marketing Inside Out
5,57 € *
ggf. zzgl. Versand

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:The changing face of marketingThe new frontier of PR and mediaUsing your web site to generate incomeGetting the most from the search engine crowdPromote your message through socializingImplementing profitable email marketing campaignsGetting others to sell your products for youSpreading your message through online advertising.

Anbieter: Dodax AT
Stand: 20.01.2020
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Online Marketing Inside Out
5,30 € *
ggf. zzgl. Versand

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:The changing face of marketingThe new frontier of PR and mediaUsing your web site to generate incomeGetting the most from the search engine crowdPromote your message through socializingImplementing profitable email marketing campaignsGetting others to sell your products for youSpreading your message through online advertising.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Get in the Game
59,00 € *
ggf. zzgl. Versand

As video games have become more popular as a medium, their viability as an advertising platform has increased, not least as a result of their ability to reach vast and very specific audiences with prolonged and repeated exposure of the messages. While many successful examples of in-game advertising and product placement have been achieved, the authors of this book felt that this field had not been explored adequately, and that a more structured approach would be beneficial to both game developers and advertisers. Through a survey of existing academic research, focus group interviews and netnography studies, the authors sought knowledge with which to develop a model to consistently develop successful in-game advertising, which can be found in this book. The findings within this book will have value for video game developers, advertising and marketing professionals, students of either field, and people with an interest in either subject.

Anbieter: Dodax
Stand: 20.01.2020
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Get in the Game
60,70 € *
ggf. zzgl. Versand

As video games have become more popular as a medium, their viability as an advertising platform has increased, not least as a result of their ability to reach vast and very specific audiences with prolonged and repeated exposure of the messages. While many successful examples of in-game advertising and product placement have been achieved, the authors of this book felt that this field had not been explored adequately, and that a more structured approach would be beneficial to both game developers and advertisers. Through a survey of existing academic research, focus group interviews and netnography studies, the authors sought knowledge with which to develop a model to consistently develop successful in-game advertising, which can be found in this book. The findings within this book will have value for video game developers, advertising and marketing professionals, students of either field, and people with an interest in either subject.

Anbieter: Dodax AT
Stand: 20.01.2020
Zum Angebot