Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That´s true whether you´re writing a listicle or the words on a Slideshare deck or the words you´re reading right here, right now... And so being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It´s designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you´re a big brand or you´re small and solo. Sections include: * How to write better. (Or, for ´´adult-onset writers´´: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * ´´Things Marketers Write´´: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Business Experts Compilation Book 15 Experts Each Share a Chapter About Their Area of Expertise. There are many things that go into being successful in business. In this Amazing Itty Bitty Book, fifteen experts expand your awareness of how many different aspects are involved with business success. Sales, QuickBooks®; Business Apps, Digital Business Exposure, It´s All In Your Mind, Small Business Accounting & Taxes, Ready…Set…Done; The Magic of Outsourcing, Decision Making, Healthy Relationships Lead To Success, Inner Brilliance, Why Do You Need Video? Heart Centered Marketing, Health Is Your Wealth, Use Your Book to Build Your Business. If you are interested in these business tips pick up a copy of this fascinating little book today.
The unprecedented box office success of 1977´s Star Wars: Episode IV A New Hope, and the ensuing pop culture phenomenon, took Lucasfilm by surprise. Fans had to wait nearly a year for the first action figures to appear. But as of 1978, an industry unto itself was born, consisting of Star Wars books, trading cards, magazines, video games and merchandise. Thirty five years later, these printed book and magazine covers, trading cards and collector´s items continue to expand the limits and celebrate the iconography of the Star Wars galaxy through painting, illustration and graphic design. Now, the third book in the Star Wars Art series, Illustration, collects the very best of these artworks, as curated by George Lucas: more than three decades of book jackets; art from StarWars Insider magazine and role playing guides; limited edition prints; Topps´ Star Wars Galaxy trading cards; marketing artwork from LucasArts video games and Lucas Licensing; and one of a kind works generated for collectible merchandise. Featuring previously unpublished, rarely seen, or fan favourite art from John Alvin, Brett Blevins, Rick Buckler Jr., Dave Dorman, Tommy Lee Edwards, Hugh Fleming and many others, Star Wars Art: Illustration celebrates the wide range of styles, influences, and tones that illustrators have brought to bear on a galaxy far, far away.
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, ´´Twitterized´´ attention spans, and new forms of video content, marketers´ online sales techniques need an upgrade. You´ll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible ´´cyber bites´´ for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
1.What is Podcasting? 2.4 Reasons to Create Your Own Podcast for Your Business or Hobby 3.A Brief History of Podcasting 4.Avoiding the Pitfalls - Common Podcasting Mistakes 5.Benefits of Business Podcasting 6.Business Idea: Podcasts 7.Business resource: Business related podcasts 8.Funny bones: Comedy podcasts on the net 9.Home Business Exposure On Yahoo! 10.How To Podcast Using Wordpress 11.Interviewing For Your Podcast 12.Is Your Business Ready for Podcasting? 13.Kidcasts: From the Wide to the Wee Screen 14.Podcast Learning 15.PodCast Marketing: How Effectively Are You Deploying This Definitive Marketing Solution? 16.Podcasting ? Is It Right For Your Website? 17.Podcasting ? TheEasy Way To Get Started 18.Podcasting: How to Make a Video Podcast 19.Podcasting - Its Beginnings, Significance, and Future Direction 20.Podcasting -- Let the Experiments Begin 21.Podcasting Case Study ? Coverville 22.Podcasting For Profit 23.Podcasting Software - 10 Essential Tips 24.Podcasting Technology: What is it? 25.Preparing for a Successful Podcast 26.The History Of Podcasting 27.The Power of Podcasting: What Exhibitors Need To Know 28.To See is to Believe: The rise of video Podcasts 29.Vox Populi: Popular podcasts on the net 30.What Are Podcasts And How Can They Help Your Business? 31.What Do Boy Scouts and Podcasting Have in Common? 32.What Is Podcasting And RSS Files?