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Video Marketing for Marketers
8,32 € *
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Video Marketing for Marketers ab 8.32 € als epub eBook: Building Trust Engagement and Conversion on the Customer Journey. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 30.03.2020
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Mobilize Your Customers: Create Powerful Word o...
9,95 € *
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Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will! 1. Language: English. Narrator: Reid Kerr. Audio sample: http://samples.audible.de/bk/acx0/016380/bk_acx0_016380_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Marketing: Digital Marketing, Marketing and Str...
9,95 € *
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The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up. This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them. The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them. The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it. Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you. 1. Language: English. Narrator: Michael Hatak. Audio sample: http://samples.audible.de/bk/acx0/104010/bk_acx0_104010_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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UnMarketing, Second Edition: Everything Has Cha...
9,95 € *
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UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students. They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B. PLEASE NOTE: When you purchase this title, the accompanying refer 1. Language: English. Narrator: Allison Stratten, Scott Stratten. Audio sample: http://samples.audible.de/bk/adbl/030066/bk_adbl_030066_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Ditch the Act: Reveal the Surprising Power of t...
27,99 € *
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Use your failure, mistakes, and vulnerabilities to fund success-the proven guide to building a powerful personal brand through the fearless admission of just being human Business professionals are finding it harder and harder to break through the noise. The problem is, most of it is just that: noise. What if you could gain more career success, respect, and a powerful digital presence by being your natural, flawed self instead of pretending to be perfect? Ditch the Act takes a strategic approach to this little-known secret to help you build an authentic, long-lasting personal brand. The authors-both marketing and communications experts-explain why exposure is important and how it cultivates more durable connections than any polished persona can, and they show how to use stories of failure and weakness in ways that build trust and loyalty from large audiences. Inside, you'll find an actionable, 7-step process for driving brand differentiation and growth. Actions include: .Crafting a unique bio and creating an "exposure resume" .Writing out stories and thought leadership insights based on the exposure resume .Extracting key content pieces to turn into video scripts for posting, sharing, and embedding in existing content .Fostering camaraderie in new relationships People are getting weary of-and, frankly, seeing right through-the oversized egos dominating the business world today. By building a personal brand that is honest and authentic and that reveals personal struggles, you can build stronger, longer-lasting relationships-and achieve greater success.

Anbieter: buecher
Stand: 30.03.2020
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Ditch the Act: Reveal the Surprising Power of t...
27,99 € *
ggf. zzgl. Versand

Use your failure, mistakes, and vulnerabilities to fund success-the proven guide to building a powerful personal brand through the fearless admission of just being human Business professionals are finding it harder and harder to break through the noise. The problem is, most of it is just that: noise. What if you could gain more career success, respect, and a powerful digital presence by being your natural, flawed self instead of pretending to be perfect? Ditch the Act takes a strategic approach to this little-known secret to help you build an authentic, long-lasting personal brand. The authors-both marketing and communications experts-explain why exposure is important and how it cultivates more durable connections than any polished persona can, and they show how to use stories of failure and weakness in ways that build trust and loyalty from large audiences. Inside, you'll find an actionable, 7-step process for driving brand differentiation and growth. Actions include: .Crafting a unique bio and creating an "exposure resume" .Writing out stories and thought leadership insights based on the exposure resume .Extracting key content pieces to turn into video scripts for posting, sharing, and embedding in existing content .Fostering camaraderie in new relationships People are getting weary of-and, frankly, seeing right through-the oversized egos dominating the business world today. By building a personal brand that is honest and authentic and that reveals personal struggles, you can build stronger, longer-lasting relationships-and achieve greater success.

Anbieter: buecher
Stand: 30.03.2020
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Video Marketing for Marketers
8,32 € *
ggf. zzgl. Versand

Video Marketing for Marketers ab 8.32 EURO Building Trust Engagement and Conversion on the Customer Journey

Anbieter: ebook.de
Stand: 30.03.2020
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Analysis of Nokia's Corporate, business, and ma...
57,90 CHF *
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Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, 11 entries in the bibliography, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people's lives for the better. This is a huge responsibility and test for companies in the business. But Nokia's CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges.This work examines how well the world largest cell phone manufacturer is prepared to maintain customer's continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia's strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia's 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world's first mobile car phone; though at 22 pounds the phone wasn't all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leading the convergence of mobility and the Internet. Nokia now makes a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world's largest camera manufacturer and a leader in digital music with sales in more than 150 countries.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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SEO Help: 20 Semantic Search Steps that Will He...
31,90 CHF *
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Search has changed. Search marketing now works differently. Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable steps anyone can apply. Using some of the most advanced semantic SEO techniques, in plain English, he shows you how you can: Make quick SEO gains for your website Take your search marketing to the next level Use search in your branding efforts Define the uniqueness of your business Create trust and authenticity on the web Make use of current promotional techniques Integrate video and images in search marketing Shape your digital identity Form clear brand values Future-proof your SEO Start using semantic search techniques from the very first moment. Designed for the busy webmaster, business leader and entrepreneur, each chapter can be read alone, or in sequence. A comprehensive list of 200 questions, presented at the end of each chapter in tranches of ten allows you to reshape the entire way you approach digital marketing and search, irrespective of the size of your business or the budget available. Immensely practical, easy to read with each chapter standing alone this is the down to Earth aid to semantic search that you have been looking for.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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