Angebote zu "Strategy" (174 Treffer)

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Video Marketing Strategy
28,60 € *
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Anbieter: Dodax AT
Stand: 22.01.2020
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Digital Strategy
35,00 € *
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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include: web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization.

Anbieter: Dodax AT
Stand: 22.01.2020
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ISBN Strategic Marketing ( Creating Competitive...
63,31 € *
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The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model:Where are you now?Where do you want to be?How will you get there?Did you get there?This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution.This text is accompanied by an Online Resource Centre which provides:For students:Chapter summariesInternet exercisesKey themes and further readingWeb linksFor lecturers:Additional case studiesGuide to additional case studiesAnswers to case questionsCase analyses and teaching notesPowerPoint slidesTest bankLinks to video clips on strategic issues

Anbieter: Dodax
Stand: 22.01.2020
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ISBN Strategic Marketing ( Creating Competitive...
65,29 € *
ggf. zzgl. Versand

The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model:Where are you now?Where do you want to be?How will you get there?Did you get there?This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution.This text is accompanied by an Online Resource Centre which provides:For students:Chapter summariesInternet exercisesKey themes and further readingWeb linksFor lecturers:Additional case studiesGuide to additional case studiesAnswers to case questionsCase analyses and teaching notesPowerPoint slidesTest bankLinks to video clips on strategic issues

Anbieter: Dodax AT
Stand: 22.01.2020
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Video Games
41,10 € *
ggf. zzgl. Versand

Video Games have evolved into a platform for human interaction. The ability to integrate with the internet and possibilities in gaming technology have increased the functions of video games exponentially. It is relevant to understand the significance of this medium of communication, in promoting a brand and maximizing the brand visibility. This study throws light into the role of video games as a platform for brand promotion. The study was conducted based on the content strategy of WWE's annual release of video games. This work is useful for professionals in Communications and Marketing, or anyone who may be considering to utilize video games as a platform for marketing.

Anbieter: Dodax AT
Stand: 22.01.2020
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Video Games
39,90 € *
ggf. zzgl. Versand

Video Games have evolved into a platform for human interaction. The ability to integrate with the internet and possibilities in gaming technology have increased the functions of video games exponentially. It is relevant to understand the significance of this medium of communication, in promoting a brand and maximizing the brand visibility. This study throws light into the role of video games as a platform for brand promotion. The study was conducted based on the content strategy of WWE's annual release of video games. This work is useful for professionals in Communications and Marketing, or anyone who may be considering to utilize video games as a platform for marketing.

Anbieter: Dodax
Stand: 22.01.2020
Zum Angebot
Digital Strategy
34,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include: web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization.

Anbieter: Dodax
Stand: 22.01.2020
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Product Placement in Video Games
50,40 € *
ggf. zzgl. Versand

The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been the main topic of any recent literature. The paper thus tries to update previously written literature and evaluate this additional advertising method. By reviewing updated literature and conducting expert interviews, the thesis concludes that in-game advertising will not anytime soon be able to replace any other strategy in the marketing mix. However, due to its interactive nature and the almost endless creative possibilities, it can effectively complement the marketing mix.

Anbieter: Dodax AT
Stand: 22.01.2020
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Product Placement in Video Games
48,95 € *
ggf. zzgl. Versand

The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been the main topic of any recent literature. The paper thus tries to update previously written literature and evaluate this additional advertising method. By reviewing updated literature and conducting expert interviews, the thesis concludes that in-game advertising will not anytime soon be able to replace any other strategy in the marketing mix. However, due to its interactive nature and the almost endless creative possibilities, it can effectively complement the marketing mix.

Anbieter: Dodax
Stand: 22.01.2020
Zum Angebot