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Dynamic Digital Marketing
23,03 € *
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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketingAvoid pitfalls and missteps by implementing the same proven success strategies used by key influencersHarness the power of search engine optimisation (SEO), social media, content marketing, online video, and moreAmplify your brand, cultivate customers, and increase profitsIncorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategyDynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Anbieter: Dodax
Stand: 20.01.2020
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Virtual Reality Marketing
28,60 € *
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If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Anbieter: Dodax AT
Stand: 20.01.2020
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Virtual Reality Marketing
27,80 € *
ggf. zzgl. Versand

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Anbieter: Dodax
Stand: 20.01.2020
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From traditional marketing to Storytelling
54,90 € *
ggf. zzgl. Versand

People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline, Content Marketing respond to consumers' expectations, Storytelling is key to success, the discipline is facing several barriers.

Anbieter: Dodax
Stand: 20.01.2020
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From traditional marketing to Storytelling
56,50 € *
ggf. zzgl. Versand

People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline, Content Marketing respond to consumers' expectations, Storytelling is key to success, the discipline is facing several barriers.

Anbieter: Dodax AT
Stand: 20.01.2020
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Strategic Customer Engagement on Instagram
39,90 € *
ggf. zzgl. Versand

Instagram is a relatively new social networking site (SNS). Its user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image (and video) capturing and sharing service to reach end-users, more importantly, to build lasting relationships with them. This book addresses the question of what kind of marketing content brands could utilize to engage customers strategically on Instagram in the business to customer (B2C) environment. Through real life cases, you will explore Instagram strategies for achieving different engagement purposes. You will understand how to engage your customers by harnessing the power of image.

Anbieter: Dodax
Stand: 20.01.2020
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Strategic Customer Engagement on Instagram
41,10 € *
ggf. zzgl. Versand

Instagram is a relatively new social networking site (SNS). Its user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image (and video) capturing and sharing service to reach end-users, more importantly, to build lasting relationships with them. This book addresses the question of what kind of marketing content brands could utilize to engage customers strategically on Instagram in the business to customer (B2C) environment. Through real life cases, you will explore Instagram strategies for achieving different engagement purposes. You will understand how to engage your customers by harnessing the power of image.

Anbieter: Dodax AT
Stand: 20.01.2020
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O'Reilly The New Community Rules Software-Handb...
12,89 € *
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness* Learn the art of conversation marketing, and how social media thrives on honesty and transparency* Manage and enhance your online reputation through the social web* Tap into the increasingly influential video and podcasting market* Discover which tactics work -- and which don't -- by learning about what other marketers have triedMany consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Anbieter: Dodax AT
Stand: 20.01.2020
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O'Reilly The New Community Rules Software-Handb...
12,89 € *
ggf. zzgl. Versand

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness* Learn the art of conversation marketing, and how social media thrives on honesty and transparency* Manage and enhance your online reputation through the social web* Tap into the increasingly influential video and podcasting market* Discover which tactics work -- and which don't -- by learning about what other marketers have triedMany consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot