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Erfolgreiche Websites
41,10 € *
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Das komplette Online-Marketing-Wissen in einem Band!Google Ads, Web Analytics, Social Media MarketingInkl. Influencer-Marketing und Facebook-AdsIdeal für Agenturen, Studium und Ausbildung!Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Fragen, mit denen Sie sich als Marketer immer wieder befassen und Antworten geben müssen. Dieses Buch, das bereits in vierter Auflage als Standardwerk für alle Online-Marketer zählt, gibt Ihnen Lösungen und zahlreiche Praxisbeispiele für einen gelungenen, erfolgreichen Webauftritt. Inkl. SEO, SEM, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u. v. m.Aus dem Inhalt:Der Weg zur erfolgreichen WebsiteContent-Strategie und ErfolgsmessungOnline-PRSuchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEM)Usability - benutzerfreundliche WebsitesKonversionsrate-OptimierungKundenbindung (CRM)TestverfahrenWeb-AnalyticsDisplay- und Affiliate-MarketingE-Mail- und Newsletter-MarketingSocial Media MarketingMobile MarketingMonetarisierung

Anbieter: Dodax AT
Stand: 26.01.2020
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Erfolgreiche Websites
39,90 € *
ggf. zzgl. Versand

Das komplette Online-Marketing-Wissen in einem Band!Google Ads, Web Analytics, Social Media MarketingInkl. Influencer-Marketing und Facebook-AdsIdeal für Agenturen, Studium und Ausbildung!Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Fragen, mit denen Sie sich als Marketer immer wieder befassen und Antworten geben müssen. Dieses Buch, das bereits in vierter Auflage als Standardwerk für alle Online-Marketer zählt, gibt Ihnen Lösungen und zahlreiche Praxisbeispiele für einen gelungenen, erfolgreichen Webauftritt. Inkl. SEO, SEM, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u. v. m.Aus dem Inhalt:Der Weg zur erfolgreichen WebsiteContent-Strategie und ErfolgsmessungOnline-PRSuchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEM)Usability - benutzerfreundliche WebsitesKonversionsrate-OptimierungKundenbindung (CRM)TestverfahrenWeb-AnalyticsDisplay- und Affiliate-MarketingE-Mail- und Newsletter-MarketingSocial Media MarketingMobile MarketingMonetarisierung

Anbieter: Dodax
Stand: 26.01.2020
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Viral Marketing and its effects on consumer beh...
51,30 € *
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The impact of digital technology and social media growth is global. Nowadays messages can easily circulate among social media users, as a result, firms are trying to use this viral spread of the messages for their own purposes. It has led to the increased interest among marketers in the potential of viral marketing. If firms want to use viral marketing communication efficiently, it is important for them to consider issues and challenges which might occur during this communication due to generational differences of their audience. The objective of this dissertation is to investigate the effects of viral marketing communication on the perception, intentions and attitudes of consumers. With the use of questionnaire this study analyses similarities and differences of the consumer reactions of generations X (born in 1965 -1980) and Y (born in 1981-1994) towards five different Internet aspects (e-mails, social networks, video websites, forums and blogs).

Anbieter: Dodax AT
Stand: 26.01.2020
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Alive AG Northern Light 17,5 cm
9,07 € *
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Moderner Elektro-Pop mit echtem Potential. Bekannt aus Spots für Schwarzkopf und Tiger Beer. Für Fans von Hundreds, Goldfrapp, Bonobo, SohnnnFür den Titel gibt es schon zwei Synchs von Schwarzkopf und für das Video einer Social Marketing Campaign für Tiger Beer aus Singapore. TRACKS: A. Northern Light B. Distorted

Anbieter: Dodax
Stand: 26.01.2020
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Alive AG Northern Light 17,5 cm
9,05 € *
ggf. zzgl. Versand

Moderner Elektro-Pop mit echtem Potential. Bekannt aus Spots für Schwarzkopf und Tiger Beer. Für Fans von Hundreds, Goldfrapp, Bonobo, SohnnnFür den Titel gibt es schon zwei Synchs von Schwarzkopf und für das Video einer Social Marketing Campaign für Tiger Beer aus Singapore. TRACKS: A. Northern Light B. Distorted

Anbieter: Dodax AT
Stand: 26.01.2020
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O'Reilly The New Community Rules Software-Handb...
12,89 € *
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness* Learn the art of conversation marketing, and how social media thrives on honesty and transparency* Manage and enhance your online reputation through the social web* Tap into the increasingly influential video and podcasting market* Discover which tactics work -- and which don't -- by learning about what other marketers have triedMany consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Anbieter: Dodax
Stand: 26.01.2020
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From traditional marketing to Storytelling
54,90 € *
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People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline, Content Marketing respond to consumers' expectations, Storytelling is key to success, the discipline is facing several barriers.

Anbieter: Dodax
Stand: 26.01.2020
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ISBN Visual Social Marketing For Dummies Buch T...
5,60 € *
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How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. - Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan - Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare - Explores visual tools, including infographics, presentations, and video - Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies. Author Information Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, and an international speaker. She spent over five years working at Procter & Gamble on some of the biggest brand launches and is now a leading consultant, speaker, and educator on social media marketing.

Anbieter: Dodax
Stand: 26.01.2020
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From traditional marketing to Storytelling
56,50 € *
ggf. zzgl. Versand

People have never been as exposed to so many advertisements as they are today. With the advent of social media, (social networks, blogs, video, image and info graphics, etc.) individuals have now the ability to decide what information they want to share and how. In order to face the rapid growth of information technologies, marketers have to adapt their strategies to consumers' behavior. The purpose of the following book is to examine how the people involved are dealing with Content Marketing since 2007. Through the exploration of the overall literature, four major points must be distinguished: Traditional Marketing is in decline, Content Marketing respond to consumers' expectations, Storytelling is key to success, the discipline is facing several barriers.

Anbieter: Dodax AT
Stand: 26.01.2020
Zum Angebot