Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video - and rocketed to success Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cultlike fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire. 1. Language: English. Narrator: Julie Eickhoff. Audio sample: http://samples.audible.de/bk/adbl/032960/bk_adbl_032960_sample.mp3. Digital audiobook in aax.
Use this guide to help you to understand 2017 SEO like a pro! Search engine optimization (SEO) is the aspect of ensuring a web property, be it a web article, video, or image, appears relevant to specific keywords search engine users use when using the various search engines to search for specific/related information. It is also about placing these keywords at strategic areas of the web property so that search engines can easily recognize the nature of the web property and rank it accordingly. SEO, although it sounds complex, is actually not and once you learn what to do and not to do as you optimize your web property, your online marketing plan shall start paying dividends fast. In this 2017 and beyond SEO guide, we are going to simplify everything SEO and show you how to implement search engine optimization to your Internet-marketing plan so you can reap immense benefits from the large marketplace that is the Internet. Let's begin. Here is a preview of what you'll learn: Is SEO dead? Why search engine optimization is an integral part of Internet marketing The ultimate keyword research guide for 2017 and beyond Where to place keywords Link building in 2017: how to build quality links Link building strategies for Internet marketing And much, much more! 1. Language: English. Narrator: Penny Scott-Andrews. Audio sample: http://samples.audible.de/bk/acx0/095506/bk_acx0_095506_sample.mp3. Digital audiobook in aax.
How can you make $3,000 to even $10,000 a month and achieving financial freedom?It would be through making money online. Many people don't know that social media marketing, blogging, Facebook Ads, and more can be the most lucrative online businesses you can do. Thousands of people are making a living online, and so can you after listening to this audiobook.If you dream of getting out of your dead end job, then you need to think fast and go into business for yourself, now is the time to take action, not next year, not tomorrow, right now! Many are successfully being online entrepreneurs and are able to travel the world and live out their dreams, are you next?This audiobook goes into detail on how to start making money online, and we will talk about the deep secrets most successful online entrepreneurs don't want you to know about making money online. Just remember, if you follow the steps in this audiobook precisely as explained then you should have no problem making $10,000 a month or more online within 90 days. Remember to work hard and to listen carefully. You will reap the benefits of this fantastic audiobook.Here’s a preview of what you’ll learn:Why every social media marketer and Influencer person needs this audiobook - Explaining in detail as to why this audiobook is a must listen for any aspiring online business entrepreneur.How to pick a niche - How to find a niche which would be best suited for you the listener.Over 100 passive income businesses to choose from.Domain name + Hosting + WordPress - Explain how to find the best and the most cost-effective Domain name + Hosting + WordPress.You Tube Marketing and First Video post - Explaining to listeners how to set up your first Video post.Affiliate marketing - Going step-by-step on how to find a good affiliate program which will sell and make profits.SEO - Explaining the importance of SEO, also showing ho 1. Language: English. Narrator: Joe Wosik. Audio sample: http://samples.audible.de/bk/acx0/164536/bk_acx0_164536_sample.mp3. Digital audiobook in aax.
If you are serious about using Instagram to grow your following fast, get leads, and build a profitable business, then keep reading.Warning: Do not read this book if you hate money. Instagram is one of the most effective social media to advertise a product or a business. It has more than 800 million users. In this era, people spend a tremendous amount of time on their phone, and if you learn to target the right audience, Instagram marketing will help you sell almost anything. This book covers the latest strategies that are working on Instagram right now.What makes this book different? Here are some of the things you can take away from the book:Building a strong Instagram profileInstagram contentGrowing your fan baseConverting followers Into clients via Instagram sales funnelRoad to 10k followers a monthAnd much moreEveryone loves pictures and video, so using Instagram for marketing is a brilliant strategy if done correctly. If you learn how to engage your audience, you will multiply your followers and explode your profits - effortlessly.Also, I added a bonus chapter of my Facebook Advertising book to help you maximize your exposure and your sales.Buy and download to get started today! 1. Language: English. Narrator: Heath Douglass. Audio sample: http://samples.audible.de/bk/acx0/134457/bk_acx0_134457_sample.mp3. Digital audiobook in aax.
This is a fast-paced customized series of 14 management seminars that have been designed to convey the greatest amount of useable information in the shortest possible amount of time. The material in each program is based on management seminars that have been developed for and presented to leading corporations for several years. Each program is a condensation of 21 valuable ideas, methods, and techniques drawn from years of practical experience. More than 100 hours of reading, research, and planning have gone into each mini-seminar, giving you just the essential material that you need to be more effective - immediately. Because these programs have been developed as presentations for live audiences, they are fast-moving, entertaining, informative, and enjoyable to listen to. Brian Tracy is a master of the audio medium; thousands of people in many countries attend his video seminars every month. The idea behind this series was the discovery that 80 percent of the value of the information on any subject is contained in less than 20 percent of the material available. In this series, you get only the top 20 percent of ideas - the techniques you can begin applying today to be more effective and achieve better results. You save time, you save money, and you get high-quality, low-cost professional instruction in the key management areas where you must be knowledgeable if you want to fulfill your potential in your organization. Seminar titles: Setting Business Strategy Leadership: The Critical Difference The Excellent Manager How to Hire; How to Fire Delegating and Supervising Motivating People Toward Peak Performance Managing Meetings That Get Results Negotiating Strategies and Tactics Executive Time Management Marketing Strategy for Fast Growth How to Sell Well The Creative Manager Superior Sales Management 1. Language: English. Narrator: Brian Tracy. Audio sample: http://samples.audible.de/bk/ntgl/000970/bk_ntgl_000970_sample.mp3. Digital audiobook in aax.
Since the advent of the digital era a few decades ago, people all over the world have found better usage for social media than merely reconnecting with old friends and creating chat rooms. Two main social media channels - Facebook and Instagram - have been exploited over the years in achieving more visibility and also in generating high returns on investment for various kinds of businesses the world over.One such important feature on Facebook that generates high revenue for businesses is Facebook ads. It is, however, quite sad that not many people know how to make Facebook Ads work for their business. Facebook ads is presently a booming market that generates a high-profit margin yearly and is not showing any signs of declining or stopping anytime soon. It has produced a massive reach and visibility to millions of people all over the world. The fantastic thing about Facebook ads is that it helps you target your ideal clients - the ones who have a higher potential of purchasing your products and services. And this has been successful so far because statistics have shown that over 15 million businesses spend billions of dollars every year on Facebook ads. However, if you are not conversant with how these channels can work effectively for your business, you might not be able to make as much impact as you would expect, which is the exact reason you should be getting this audiobook.Instagram marketing is fast becoming another channel you can tap into, with its photo and video sharing capacity from millions of active subscribers daily, aiming to put their private pages, products, and services in the light, where it should be. There's no limit to how effective these digital channels and its tools can work for you. This audiobook also explains how you can use the face of one person known as an influencer - capable of speaking to an online community that trusts his/her opinions on issues related whatever niche you're looking at, to gai 1. Language: English. Narrator: David Martin. Audio sample: http://samples.audible.de/bk/acx0/171038/bk_acx0_171038_sample.mp3. Digital audiobook in aax.
The authors have consolidated their research work in this volume titled Soft Computing for Data Mining Applications. The monograph gives an insight into the research in the ?elds of Data Mining in combination with Soft Computing methodologies. In these days, the data continues to grow - ponentially. Much of the data is implicitly or explicitly imprecise. Database discovery seeks to discover noteworthy, unrecognized associations between the data items in the existing database. The potential of discovery comes from the realization that alternate contexts may reveal additional valuable information. The rate at which the data is storedis growing at a phenomenal rate. Asaresult,traditionaladhocmixturesofstatisticaltechniquesanddata managementtools are no longer adequate for analyzing this vast collection of data. Severaldomainswherelargevolumesofdataarestoredincentralizedor distributeddatabasesincludesapplicationslikeinelectroniccommerce,bio- formatics, computer security, Web intelligence, intelligent learning database systems,?nance,marketing,healthcare,telecommunications,andother?elds. E?cient tools and algorithms for knowledge discovery in large data sets have been devised during the recent years. These methods exploit the ca- bility of computers to search huge amounts of data in a fast and e?ective manner. However,the data to be analyzed is imprecise and a?icted with - certainty. In the case of heterogeneous data sources such as text and video, the data might moreover be ambiguous and partly con?icting. Besides, p- terns and relationships of interest are usually approximate. Thus, in order to make the information mining process more robust it requires tolerance toward imprecision, uncertainty and exceptions.
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, covering consumers, the environment and ethical concerns as well as developments in technology.New to this edition:New chapter: Classifying food and drink service operations.New international case studies throughout covering the latest industry developments within a wide range of businesses.Enhanced coverage of financial aspects, including forecasting and menu pricing with respective examples of costings.New coverage of contemporary trends, including events management, use of technology, use of social media in marketing, customer management and environmental concerns, such as sourcing, sustainability and waste management. Updated companion website, including new case studies, PowerPoint slides, multiple choice questions, revision notes, true or false questions, short answer questions and new video and web links per chapter. It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowledge as they progress. Written by a team of authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.
Move Fast and Break Thing s tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms-Facebook, Amazon and Google-that now determine the future of the music, film, television, publishing and news industries. Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: tolerating piracy of books, music and film while at the same time promoting opaque business practices and subordinating privacy of individual users to create the surveillance marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70%, book publishing, film and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60% of the streaming audio business and pays only 11% of the streaming audio revenues. More creative content is being consumed that ever before, but less revenue is flowing to creators and owners of the content. With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long. The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music and other forms of entertainment from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.