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65,80 € *
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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . Get 12 months FREE access to an interactive eBook when purchasing the paperback Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style.Suitable as core reading for undergraduate marketing students. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526426321 ). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax AT
Stand: 22.01.2020
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Video Marketing in 2019 Made (Stupidly) Easy
10,99 € *
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Video Marketing in 2019 Made (Stupidly) Easy ab 10.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,

Anbieter: hugendubel
Stand: 22.01.2020
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Second Life, m. DVD-ROM
5,75 € *
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Man lebt nur zweimal Dieses große, farbige Handbuch lässt keine Wünsche offen! Erkunden Sie eine grenzenlose Welt voller Überraschungen und Abenteuer! Kaufen und verkaufen Sie virtuelle Waren und Dienstleistungen! Treffen Sie Leute: - Neue und interessante Menschen warten auf Sie! Wie all das und noch viel mehr funktioniert erfahren Sie in diesem Buch: Steigen Sie noch heute ein, beginnen Sie Ihr Second Life mit diesem Guide! Von den ersten Schritten über das individuelle Design Ihres persönlichen Avatars bis hin zu 1000 und einer Möglichkeit, in Second Life reales Geld zu verdienen ihrer Fantasie sind keine Grenzen gesetzt! Auf der Bonus-DVD finden Sie zusätzlich Videos, Texturen und Designs, mit denen Sie Ihr zweites Leben noch spannender, interessanter und unterhaltsamer gestalten können. "Mach Dir die Welt, wie sie Dir gefällt!"Hier erfährst Du genau, wie es geht: Von den ersten Schritten in Second Life über das individuelle Design Deines persönlichen Avatars bis hin zu 1000 und einer Möglichkeit, in Second Life reales Geld zu verdienen, einmalige Objekte zu designen und unzählige neue, interessante Menschen kennen zu lernen!Steig ein und erforsche, welche ungeheuren Chancen und Möglichkeiten die virtuelle Plattform Second Life bietet - wenn Du den Mut, die Abenteuerlust und den Spaß mitbringst den es braucht, um im "zweiten Leben" voll durchzustarten!Aus dem Inhalt:Second Life beginnt hier:So komm ich rein!Dein Avatar:Individualität ist alles!Inventar/Gruppen/Kommunikation:Ordnung ist das halbe Leben - Von IM s bis GroupmessagesInteraktionen/Bewegen in Second Life:Animationen, Gesten, Poses - Wie funktioniert s? Geld/Kleidung:Designerstück vs. Selbst-gemacht - Ohne Moos nix los?Land/Landscaping:Ich mach mir die Welt, wie sie mir gefällt!Primitives/Scripting/Texturen:LSL ganz easy - Bauen ist gar nicht so schwer!Medien/Recht/Erfolg:Von wegen rechtsfreier Raum Von Musik- & Video-Streaming bis Marketing & ProjektmanagementTeengrid:Erwachsene müssen draußen bleibenDie Zukunft:Wie geht s weiter?Glossar / Community Slang / Shortcut-Tabelle Auf der Bonus-DVD:Videos, Texturen, Templates, Designs und VIEL VIEL MEHR!!!

Anbieter: Dodax
Stand: 22.01.2020
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Second Life, m. DVD-ROM
5,61 € *
ggf. zzgl. Versand

Man lebt nur zweimal Dieses große, farbige Handbuch lässt keine Wünsche offen! Erkunden Sie eine grenzenlose Welt voller Überraschungen und Abenteuer! Kaufen und verkaufen Sie virtuelle Waren und Dienstleistungen! Treffen Sie Leute: - Neue und interessante Menschen warten auf Sie! Wie all das und noch viel mehr funktioniert erfahren Sie in diesem Buch: Steigen Sie noch heute ein, beginnen Sie Ihr Second Life mit diesem Guide! Von den ersten Schritten über das individuelle Design Ihres persönlichen Avatars bis hin zu 1000 und einer Möglichkeit, in Second Life reales Geld zu verdienen ihrer Fantasie sind keine Grenzen gesetzt! Auf der Bonus-DVD finden Sie zusätzlich Videos, Texturen und Designs, mit denen Sie Ihr zweites Leben noch spannender, interessanter und unterhaltsamer gestalten können. "Mach Dir die Welt, wie sie Dir gefällt!"Hier erfährst Du genau, wie es geht: Von den ersten Schritten in Second Life über das individuelle Design Deines persönlichen Avatars bis hin zu 1000 und einer Möglichkeit, in Second Life reales Geld zu verdienen, einmalige Objekte zu designen und unzählige neue, interessante Menschen kennen zu lernen!Steig ein und erforsche, welche ungeheuren Chancen und Möglichkeiten die virtuelle Plattform Second Life bietet - wenn Du den Mut, die Abenteuerlust und den Spaß mitbringst den es braucht, um im "zweiten Leben" voll durchzustarten!Aus dem Inhalt:Second Life beginnt hier:So komm ich rein!Dein Avatar:Individualität ist alles!Inventar/Gruppen/Kommunikation:Ordnung ist das halbe Leben - Von IM s bis GroupmessagesInteraktionen/Bewegen in Second Life:Animationen, Gesten, Poses - Wie funktioniert s? Geld/Kleidung:Designerstück vs. Selbst-gemacht - Ohne Moos nix los?Land/Landscaping:Ich mach mir die Welt, wie sie mir gefällt!Primitives/Scripting/Texturen:LSL ganz easy - Bauen ist gar nicht so schwer!Medien/Recht/Erfolg:Von wegen rechtsfreier Raum Von Musik- & Video-Streaming bis Marketing & ProjektmanagementTeengrid:Erwachsene müssen draußen bleibenDie Zukunft:Wie geht s weiter?Glossar / Community Slang / Shortcut-Tabelle Auf der Bonus-DVD:Videos, Texturen, Templates, Designs und VIEL VIEL MEHR!!!

Anbieter: Dodax AT
Stand: 22.01.2020
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Video Marketing That Doesn't Suck: The Punk Roc...
9,95 € *
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Video marketing sounds scary. I know, I used to be terrified of it. I used to think, "Oh God, the gear is so expensive, and I have to learn how to become a video editor, and I hate to be on camera, and when I upload videos to YouTube unstable, sociopaths will leave nasty comments that will sabotage my business." But then the recession came, and I quickly realized: video marketing represents the fastest, cheapest, most effective way to get tons of traffic to your website, boost your email list, increase the exposure of your brand, and break through people's resistance and come to trust you as an authority in your industry. And all it takes is somebody pointing you in the right direction, and helping you avoid some of the more common video marketing mistakes. And that's what Video Marketing That Doesn't Suck can help you do. "This book lays out easy-to-understand concepts and discusses how to implement ideas to make and promote videos in a warm, irreverent, and incredibly helpful way." (Art Maines, LCSW - author, Scammed: 3 Steps to Help Your Elder Parents and Yourself)"A very well thought-out and researched 'how-to' guide that goes into all the details of maximizing video production and promotion." (Teresa Haase - co-owner, "His Nibs" luxury fountain pen supplier)"Simple and clear language for general readers seeking guidance on video marketing tools." (Kayla Wilson - director of programmatic partnerships, InMobi) 1. Language: English. Narrator: Greg Zarcone. Audio sample: http://samples.audible.de/bk/acx0/009584/bk_acx0_009584_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.01.2020
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Video Marketing Blueprint
1,49 € *
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Video Marketing Blueprint ab 1.49 € als epub eBook: Discover The Easy and Proven Secret Formula For Generating Massive Income Using The Power of Video Marketing For Your Business!. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 22.01.2020
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Online Marketing: Two Books in One: Social Medi...
9,95 € *
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Is your business struggling with its online marketing goals and profit margins? Would you like to know two proven marketing methods that’s built strategically to boost today's business? If yes, read on...In Online Marketing: 2 Books in 1: Social Media Marketing + Content Marketing to Learn Step-by-Step the Best Online Marketing Strategies to Boost Your Business, you will discover:How to harness the power of the internet and social media to bring in a substantial income streamWhat social media marketing is and how it works to boost your businessHow to begin your path on becoming a marketing guru on social media platforms, such as Facebook, Twitter and InstagramEffective social media strategies to apply for each of the most popular social media platforms being used today by your target marketThe various social media marketing tools you can implement now to help you gain profitsEight proven ways on how to effectively monetize the content that you use when promoting your products and servicesHow to dramatically shift your thinking into the right content marketing mind-set in properly leveraging its advantages to get ahead in your businessA comprehensive list of more than 40 website links and video resources to get you started right way with content marketingSix reasons why content marketing is critical to your business or company’s successA step-by-step plan on how to connect your target niche with your content marketing for business successHow to effectively learn about your target audience for better content marketingNine strategic places to place your content online for your target audience to easily accessA comprehensive content marketing plan for successful campaigns outlined in easy steps and complete detailSeven critical mistakes to avoid in content marketing in order to save you time, money and online res 1. Language: English. Narrator: Doug Eisengrein. Audio sample: http://samples.audible.de/bk/acx0/137298/bk_acx0_137298_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.01.2020
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How to Start and Run Your Own Video Production ...
9,95 € *
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Have you ever wanted your own video production business? Maybe you started out with a plan that quickly evaporated because it seemed too hard. Perhaps there appeared to be insurmountable difficulties involved. Maybe you just didn't think you were getting the right advice. Not anymore. In How to Start and Run Your Own Video Production Company, you will learn every aspect of the trade, from the initial setup to seeing the orders roll in and keeping customers happy. The book covers every aspect of the business, including: Selecting your company structure Finding your first customers Pricing services Tips for setting up Following your financial plan Working with investors Forming a marketing strategy And much more This is a book packed with great advice and is truly one of those must-have tomes for anyone thinking about this line of business. The information is laid out in an easy-to-understand format and is written with a business novice in mind, without being condescending. So if you are planning to start your own video production company, this is definitely the book for you. Buy it today, and begin your journey now to an exciting new business. 1. Language: English. Narrator: Jeff Werden. Audio sample: http://samples.audible.de/bk/acx0/057675/bk_acx0_057675_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.01.2020
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Internet Marketing: The Ultimate Guide on How t...
9,95 € *
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Internet marketing has become the most powerful tool when it comes to businesses being able to promote their products and services online. Never has it been easier to connect with millions of potentially new customers than ever before using simple methods and strategies that are incredibly easy to implement. Whether through social media (like Facebook and Twitter), search-engine marketing, or the more traditional avenues of pop-up and banner advertising, Internet marketing is an incredibly effective strategy to implement in any business, large or small. This book was created to be used as a great reference tool for people who want to boost their business using Internet marketing. Provided in this book are all of the essential tools and strategies discussed to make sure that you have the knowledge and know the required skill set in order to succeed. What you'll learn: What Internet marketing actually is How to develop a successful marketing plan The four keys to success in any business Proven strategies to boost your business using Internet marketing And much more! Why you should buy this book: This book is an all-in-one packed beginners' guide that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. It covers a wide array of topics such as content marketing, article marketing and blogging, pod-casting, and video marketing. You will be given instructions on how to optimize each one of these strategies and of course their advantages and disadvantages respectively. You will be able to evaluate them and make an informed and educative choice on which one better suits your needs. This alone will save you time and energy (and of course money) that would have otherwise been spent on the wrong marketing channels. 1. Language: English. Narrator: Madeline Starr. Audio sample: http://samples.audible.de/bk/acx0/051941/bk_acx0_051941_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.01.2020
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