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Erfolgreiche Websites
39,90 € *
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Das komplette Online-Marketing-Wissen in einem Band!Google Ads, Web Analytics, Social Media MarketingInkl. Influencer-Marketing und Facebook-AdsIdeal für Agenturen, Studium und Ausbildung!Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Fragen, mit denen Sie sich als Marketer immer wieder befassen und Antworten geben müssen. Dieses Buch, das bereits in vierter Auflage als Standardwerk für alle Online-Marketer zählt, gibt Ihnen Lösungen und zahlreiche Praxisbeispiele für einen gelungenen, erfolgreichen Webauftritt. Inkl. SEO, SEM, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u. v. m.Aus dem Inhalt:Der Weg zur erfolgreichen WebsiteContent-Strategie und ErfolgsmessungOnline-PRSuchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEM)Usability - benutzerfreundliche WebsitesKonversionsrate-OptimierungKundenbindung (CRM)TestverfahrenWeb-AnalyticsDisplay- und Affiliate-MarketingE-Mail- und Newsletter-MarketingSocial Media MarketingMobile MarketingMonetarisierung

Anbieter: Dodax
Stand: 20.01.2020
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ISBN Web Marketing For Dummies, 2nd Edition Buc...
3,86 € *
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Boost your bottom line with your $25 Google AdWords credit - see insideThe Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!* Prepare your plan - set goals, define your market, know why people buy, and craft an online marketing plan* Draw them in - learn what makes an effective online storefront and what your site must offer to encourage shoppers* Direct mail, 21st Century style - use e-mail marketing effectively and spread the word via e-newsletters* Improve search engine rankings - optimize your site and search terms with best practices and online tools* Be a smart shopper - develop a pay-per-click and banner ad strategy that ensures you get your money's worth* Keep it legal - safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies* Tease 'em with technology - entice customers with video, blogs, Webinars, podcasts, or widgets on your site* Analyze - track site activity with Web analytics, interpret sales statistics, and determine where problems originateOpen the book and find:* Search engines where you can submit your site for free* Great ways to encourage visitors to come back* A glossary of terms you should know* Sites that help you research your market* Secrets for attracting attention and keeping visitors interested* Ten free ways to market your site* Ways to gain subscribers for your online newsletter* Tips for generating leads

Anbieter: Dodax AT
Stand: 20.01.2020
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ISBN Web Marketing For Dummies, 2nd Edition Buc...
3,86 € *
ggf. zzgl. Versand

Boost your bottom line with your $25 Google AdWords credit - see insideThe Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!* Prepare your plan - set goals, define your market, know why people buy, and craft an online marketing plan* Draw them in - learn what makes an effective online storefront and what your site must offer to encourage shoppers* Direct mail, 21st Century style - use e-mail marketing effectively and spread the word via e-newsletters* Improve search engine rankings - optimize your site and search terms with best practices and online tools* Be a smart shopper - develop a pay-per-click and banner ad strategy that ensures you get your money's worth* Keep it legal - safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies* Tease 'em with technology - entice customers with video, blogs, Webinars, podcasts, or widgets on your site* Analyze - track site activity with Web analytics, interpret sales statistics, and determine where problems originateOpen the book and find:* Search engines where you can submit your site for free* Great ways to encourage visitors to come back* A glossary of terms you should know* Sites that help you research your market* Secrets for attracting attention and keeping visitors interested* Ten free ways to market your site* Ways to gain subscribers for your online newsletter* Tips for generating leads

Anbieter: Dodax
Stand: 20.01.2020
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Dynamic Digital Marketing
23,62 € *
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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketingAvoid pitfalls and missteps by implementing the same proven success strategies used by key influencersHarness the power of search engine optimisation (SEO), social media, content marketing, online video, and moreAmplify your brand, cultivate customers, and increase profitsIncorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategyDynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Anbieter: Dodax AT
Stand: 20.01.2020
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Dynamic Digital Marketing
23,03 € *
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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketingAvoid pitfalls and missteps by implementing the same proven success strategies used by key influencersHarness the power of search engine optimisation (SEO), social media, content marketing, online video, and moreAmplify your brand, cultivate customers, and increase profitsIncorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategyDynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Anbieter: Dodax
Stand: 20.01.2020
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E-Learning and foreign languages
49,40 € *
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Diploma Thesis from the year 2002 in the subject Computer Science - Miscellaneous, grade: 1,0, University of Applied Sciences Bielefeld (unbekannt), language: English, abstract: Inhaltsangabe:Abstract:Language learning software has been available on the market for a couple of years. So far the most common form of delivering the product is a CD-Rom. The Internet offers not only the possibility to deliver this product in an immaterial way, but also to add new features to it.The goal of the thesis is to find out, which additional features an online offered language learning software must possess, to satisfy the needs of the customer. This task is part of the so called new product development process. It is a very complex process and refers to all departments of a company, even though, for a long time it has been considered to be only the job of the R & D department. But to solve the above mentioned task, the technical component, of new product development is not important. For this piece of work only the point of view of the marketing department is important, as it is their duty to observe the market expectations. Therefore this thesis only covers the first part of new product development, the opportunity identification, and partly the design.Firstly the different environments were studied and secondary data were collected. A main part of the secondary data were delivered by a European Union study from the year 2000. This research was focused on the knowledge and habits of EU inhabitants regarding foreign languages. After the examination of the available secondary data, the required primary data were collected, to find out how the single features satisfy the requirements of the target group. Other secondary data were delivered by pedagogical departments of universities. They researched and evaluated, from the pedagogical point of view, possible online features like e-mail, newsgroups and chats, videoconferences, downloadable video / audio files and up to date articles.This thesis objective is to find out, how these possible features meet the requirements of the customer, or to be more precise of the target group. Therefore the target group had to be defined. Defined by profession, the target group consist of: Students in higher education and universities, managers and White Collar Workers.Thanks to the secondary data, the needs of the target group are known. To obtain the required primary data, on how the possible product features satisfy the market needs, a questionnaire was designed. The interviews took place in two countries and at international courses in order to be able to consider domestic differences. The universities were: The University of Applied Science, Bielefeld, Germany and the Universidade do Minho, Braga Portugal.The results were analysed and afterwards the few available offers, of online language learning products, were evaluated according to the obtained results. Resulting from this work one can state that there is a general positive attitude of the respondents regarding the new possible features, even though different attitude groups exist.The features that are considered to be the most valuable and helpful ones are E-mail, newsgroups and Chat and Downloadable Video / Audio files . At present there is not even a handful of companies, which are offering one or all of the new possible features, on the Internet. This means the entry barrier for this emerging market is still very low and that makes this market quite attractive.Inhaltsverzeichnis:Table of Contents:1.)Executive Summary42.)Introduction6a.)A General outline of the development in Europe6b.)Elearning of foreign languages7c.)The part of New Product Development83.)Literature Review9a.)Introduction9b.)Elearning from the pedagogical point of View9c.)Problems of New Product Development11i....

Anbieter: Dodax AT
Stand: 20.01.2020
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E-Learning and foreign languages
48,00 € *
ggf. zzgl. Versand

Diploma Thesis from the year 2002 in the subject Computer Science - Miscellaneous, grade: 1,0, University of Applied Sciences Bielefeld (unbekannt), language: English, abstract: Inhaltsangabe:Abstract:Language learning software has been available on the market for a couple of years. So far the most common form of delivering the product is a CD-Rom. The Internet offers not only the possibility to deliver this product in an immaterial way, but also to add new features to it.The goal of the thesis is to find out, which additional features an online offered language learning software must possess, to satisfy the needs of the customer. This task is part of the so called new product development process. It is a very complex process and refers to all departments of a company, even though, for a long time it has been considered to be only the job of the R & D department. But to solve the above mentioned task, the technical component, of new product development is not important. For this piece of work only the point of view of the marketing department is important, as it is their duty to observe the market expectations. Therefore this thesis only covers the first part of new product development, the opportunity identification, and partly the design.Firstly the different environments were studied and secondary data were collected. A main part of the secondary data were delivered by a European Union study from the year 2000. This research was focused on the knowledge and habits of EU inhabitants regarding foreign languages. After the examination of the available secondary data, the required primary data were collected, to find out how the single features satisfy the requirements of the target group. Other secondary data were delivered by pedagogical departments of universities. They researched and evaluated, from the pedagogical point of view, possible online features like e-mail, newsgroups and chats, videoconferences, downloadable video / audio files and up to date articles.This thesis objective is to find out, how these possible features meet the requirements of the customer, or to be more precise of the target group. Therefore the target group had to be defined. Defined by profession, the target group consist of: Students in higher education and universities, managers and White Collar Workers.Thanks to the secondary data, the needs of the target group are known. To obtain the required primary data, on how the possible product features satisfy the market needs, a questionnaire was designed. The interviews took place in two countries and at international courses in order to be able to consider domestic differences. The universities were: The University of Applied Science, Bielefeld, Germany and the Universidade do Minho, Braga Portugal.The results were analysed and afterwards the few available offers, of online language learning products, were evaluated according to the obtained results. Resulting from this work one can state that there is a general positive attitude of the respondents regarding the new possible features, even though different attitude groups exist.The features that are considered to be the most valuable and helpful ones are E-mail, newsgroups and Chat and Downloadable Video / Audio files . At present there is not even a handful of companies, which are offering one or all of the new possible features, on the Internet. This means the entry barrier for this emerging market is still very low and that makes this market quite attractive.Inhaltsverzeichnis:Table of Contents:1.)Executive Summary42.)Introduction6a.)A General outline of the development in Europe6b.)Elearning of foreign languages7c.)The part of New Product Development83.)Literature Review9a.)Introduction9b.)Elearning from the pedagogical point of View9c.)Problems of New Product Development11i....

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot
Erfolgreiche Websites
39,90 € *
ggf. zzgl. Versand

Das komplette Online-Marketing-Wissen in einem Band!Google Ads, Web Analytics, Social Media MarketingInkl. Influencer-Marketing und Facebook-AdsIdeal für Agenturen, Studium und Ausbildung!Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Fragen, mit denen Sie sich als Marketer immer wieder befassen und Antworten geben müssen. Dieses Buch, das bereits in vierter Auflage als Standardwerk für alle Online-Marketer zählt, gibt Ihnen Lösungen und zahlreiche Praxisbeispiele für einen gelungenen, erfolgreichen Webauftritt. Inkl. SEO, SEM, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u. v. m.Aus dem Inhalt:Der Weg zur erfolgreichen WebsiteContent-Strategie und ErfolgsmessungOnline-PRSuchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEM)Usability - benutzerfreundliche WebsitesKonversionsrate-OptimierungKundenbindung (CRM)TestverfahrenWeb-AnalyticsDisplay- und Affiliate-MarketingE-Mail- und Newsletter-MarketingSocial Media MarketingMobile MarketingMonetarisierung

Anbieter: buecher
Stand: 20.01.2020
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Erfolgreiche Websites
41,10 € *
ggf. zzgl. Versand

Das komplette Online-Marketing-Wissen in einem Band!Google Ads, Web Analytics, Social Media MarketingInkl. Influencer-Marketing und Facebook-AdsIdeal für Agenturen, Studium und Ausbildung!Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze ich alle Marketing-Kanäle richtig? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Fragen, mit denen Sie sich als Marketer immer wieder befassen und Antworten geben müssen. Dieses Buch, das bereits in vierter Auflage als Standardwerk für alle Online-Marketer zählt, gibt Ihnen Lösungen und zahlreiche Praxisbeispiele für einen gelungenen, erfolgreichen Webauftritt. Inkl. SEO, SEM, Affiliate-Programme, Google Ads, Web Analytics, Social-Media-Marketing, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u. v. m.Aus dem Inhalt:Der Weg zur erfolgreichen WebsiteContent-Strategie und ErfolgsmessungOnline-PRSuchmaschinenoptimierung (SEO)Suchmaschinenwerbung (SEM)Usability - benutzerfreundliche WebsitesKonversionsrate-OptimierungKundenbindung (CRM)TestverfahrenWeb-AnalyticsDisplay- und Affiliate-MarketingE-Mail- und Newsletter-MarketingSocial Media MarketingMobile MarketingMonetarisierung

Anbieter: buecher
Stand: 20.01.2020
Zum Angebot