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Strategic Customer Engagement on Instagram
41,10 € *
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Instagram is a relatively new social networking site (SNS). Its user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image (and video) capturing and sharing service to reach end-users, more importantly, to build lasting relationships with them. This book addresses the question of what kind of marketing content brands could utilize to engage customers strategically on Instagram in the business to customer (B2C) environment. Through real life cases, you will explore Instagram strategies for achieving different engagement purposes. You will understand how to engage your customers by harnessing the power of image.

Anbieter: Dodax AT
Stand: 20.01.2020
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Dynamic Digital Marketing
23,62 € *
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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketingAvoid pitfalls and missteps by implementing the same proven success strategies used by key influencersHarness the power of search engine optimisation (SEO), social media, content marketing, online video, and moreAmplify your brand, cultivate customers, and increase profitsIncorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategyDynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Anbieter: Dodax AT
Stand: 20.01.2020
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Online Marketing Inside Out
5,30 € *
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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:The changing face of marketingThe new frontier of PR and mediaUsing your web site to generate incomeGetting the most from the search engine crowdPromote your message through socializingImplementing profitable email marketing campaignsGetting others to sell your products for youSpreading your message through online advertising.

Anbieter: Dodax
Stand: 20.01.2020
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Online Marketing Inside Out
5,57 € *
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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about:The changing face of marketingThe new frontier of PR and mediaUsing your web site to generate incomeGetting the most from the search engine crowdPromote your message through socializingImplementing profitable email marketing campaignsGetting others to sell your products for youSpreading your message through online advertising.

Anbieter: Dodax AT
Stand: 20.01.2020
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ISBN Web Marketing For Dummies, 2nd Edition Buc...
3,86 € *
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Boost your bottom line with your $25 Google AdWords credit - see insideThe Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!* Prepare your plan - set goals, define your market, know why people buy, and craft an online marketing plan* Draw them in - learn what makes an effective online storefront and what your site must offer to encourage shoppers* Direct mail, 21st Century style - use e-mail marketing effectively and spread the word via e-newsletters* Improve search engine rankings - optimize your site and search terms with best practices and online tools* Be a smart shopper - develop a pay-per-click and banner ad strategy that ensures you get your money's worth* Keep it legal - safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies* Tease 'em with technology - entice customers with video, blogs, Webinars, podcasts, or widgets on your site* Analyze - track site activity with Web analytics, interpret sales statistics, and determine where problems originateOpen the book and find:* Search engines where you can submit your site for free* Great ways to encourage visitors to come back* A glossary of terms you should know* Sites that help you research your market* Secrets for attracting attention and keeping visitors interested* Ten free ways to market your site* Ways to gain subscribers for your online newsletter* Tips for generating leads

Anbieter: Dodax AT
Stand: 20.01.2020
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ISBN Web Marketing For Dummies, 2nd Edition Buc...
3,86 € *
ggf. zzgl. Versand

Boost your bottom line with your $25 Google AdWords credit - see insideThe Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!* Prepare your plan - set goals, define your market, know why people buy, and craft an online marketing plan* Draw them in - learn what makes an effective online storefront and what your site must offer to encourage shoppers* Direct mail, 21st Century style - use e-mail marketing effectively and spread the word via e-newsletters* Improve search engine rankings - optimize your site and search terms with best practices and online tools* Be a smart shopper - develop a pay-per-click and banner ad strategy that ensures you get your money's worth* Keep it legal - safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies* Tease 'em with technology - entice customers with video, blogs, Webinars, podcasts, or widgets on your site* Analyze - track site activity with Web analytics, interpret sales statistics, and determine where problems originateOpen the book and find:* Search engines where you can submit your site for free* Great ways to encourage visitors to come back* A glossary of terms you should know* Sites that help you research your market* Secrets for attracting attention and keeping visitors interested* Ten free ways to market your site* Ways to gain subscribers for your online newsletter* Tips for generating leads

Anbieter: Dodax
Stand: 20.01.2020
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Mobilize Your Customers: Create Powerful Word o...
9,95 € *
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Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will! 1. Language: English. Narrator: Reid Kerr. Audio sample: http://samples.audible.de/bk/acx0/016380/bk_acx0_016380_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.01.2020
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Bottlenecks
27,50 € *
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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.Innovators in design and students of psychology will learn:The psychological processes determining users' perception of, engagement with, and recommendation of digital innovationsExamples of interfaces before and after simple psychological alignments that vastly enhanced their effectivenessStrategies for marketing and product development in an age of social media and behavioral targetingHypotheses for research that both academics and enterprises can perform to better meet users' needsWho This Book Is ForDesigners and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.Praise"Bottlenecks' is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products"Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age." - John Dirks, UX Director and Partner, Blink UX"Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both." - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Anbieter: Dodax AT
Stand: 20.01.2020
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Bottlenecks
26,74 € *
ggf. zzgl. Versand

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.Innovators in design and students of psychology will learn:The psychological processes determining users' perception of, engagement with, and recommendation of digital innovationsExamples of interfaces before and after simple psychological alignments that vastly enhanced their effectivenessStrategies for marketing and product development in an age of social media and behavioral targetingHypotheses for research that both academics and enterprises can perform to better meet users' needsWho This Book Is ForDesigners and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.Praise"Bottlenecks' is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products"Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age." - John Dirks, UX Director and Partner, Blink UX"Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both." - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot