Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampagnen optimal strukturieren und steuern können und über welche Hebel Sie den Kanal YouTube zu einem Erfolg werden lassen.

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.

The days of boring websites are gone forever. In the past, the technical limitations of HTML coding and the slowness of most Internet connections made it impractical to provide web users with any serious audio-visual experience. A page might have featured an interesting table-based layout, an animated GIF or two, a link to a RealAudio file for background streaming, or a few stray flashes of Java. For the most part, however, audio-visual techniques were used as novelties, signs to the browsing public that the site coder was technically savvy and that the site was cutting-edge.Audio-visual techniques still indicate that your site is cutting-edge and that your coders know what they´re doing. But it´s no longer possible even to argue that audio-visual content is a novelty. With modern connection speeds, coding options, software packages, and plug-ins, it´s now possible to record sophisticated video and audio presentations, to show them to your site´s audience without breaking up their browsing experience, and to do all of this without incurring prohibitive bandwidth or hosting-space costs. The technology has become sophisticated enough, in other words, to let you use audio-visual techniques for their traditional purpose. You can let your customers hear your product, see your product, and form emotional connections to your product. The result? You´ll not only impress your customers, but you´ll make more sales.Video marketing is one of the most powerful ways to advertise and market on the web. It doesn´t matter if you´re just starting out or if you´re a seasoned pro; you can break through or bolster your business with an effective video marketing campaign.Order now. 1. Language: English. Narrator: Mike Davis. Audio sample: http://samples.audible.de/bk/acx0/140008/bk_acx0_140008_sample.mp3. Digital audiobook in aax.

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